5. Basic Social Media Strategy
1. Where is your
community?
2. What is your
message?
3. What are your
goals?
4. What are you
offering?
5. Set limits.
6. Launch, wait &
tweak.
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6. 1. Where is your community?
You already know your demographics you’re one step
closer.
!
• What type of customers are you looking for?
• Where are your customers?
• What are your customers talking about?
If…
With Social…
!6
7. 2. What is your message?
You already know your customer needs you’re getting there.
!
• Do your customers have problems/issues?
• Do you have a unique selling proposition (USP)?
• Can you communicate your USP more effectively and
address customer problems/issues?
• Can the use of social media fix problems?
If…
With Social…
!7
8. 3. What are your goals?
You already have business goals you’re partially there.
!
• Do you know why you are using social?
• What will your business gain (quantify)?
• What counts as a conversion and can you turn
those into profits?
If…
With Social…
!8
9. 4. What are you offering?
You already have offerings you have a launching pad.
!
• Do you have offerings that will help/entertain/interest your
community?
• What sort of content will you create?
• When curating content, what works for getting customers
aligned to your goals?
If…
With Social…
!9
10. 5. Set Limits.
You are checking emails everyday then just add social.
!
• How much time/money can you dedicate to social media?
• Which platform(s)?
• What content works where and frequency?
• What measures can you put in place?
If…
With Social…
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11. 6. Launch, wait & tweak
• Set a time limit. Realistically this is in months.
• Stick to your strategy.
• Tweak it based on the insights gained in that time.
• Repeat.
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12. Recap
• Start small.
• Be consistent.
• Follow the engagement
rules.
• Use apps that help
manage your time.
• Don’t be a robot.
• Don’t let it consume
your time.
• Meet your goals first,
then set tasks.
• Don’t give up!
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