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Tech Tools to Transform Your Events
#SmarterEvents
@BizBashLive
@Eventbrite
Meet the Speakers
Richard Aaron
President, BizBash!
Moderator
Raaron@bizbash.com
@BizBashLive

Jeff Benish
Event Producer,
Payreel
Jeff.Benish@gmail.com!
Mitch Colleran
Partnership Manager
Eventbrite
mitch@eventbrite.com
@Eventbrite / @Colleran
!
#SmarterEvents

2!
Sec'on!1!–!Tech!Trends!
Q!&!A!
1!
Sec'on!2!–!Tech!Tools! 2!
4!
Q&A! 3!
#SmarterEvents

3!
Taking Advantage
of Broader Trends
!  Mobile!
•  Everyone has smart phones, but how should they be used
to your advantage? !
!  Hardware Improvements!
•  With iPads, Phablets, and $100 devices with more power
than the Apollo Lunar Module, devices can do much more
than ever before, but where does one start? !
!  Connected Platforms and Open APIs!
!  If I told you this means less fiddling with spreadsheets,
CSVs, and manual imports, would I have your attention?!
!
#SmarterEvents 4!
The Mobile Trend
!  Trend!
•  We’re all walking around with mini computers in our pockets.
Attendees and organizers are already using these devices to
receive information from their networks, general news, and more. !
!  Impact!
•  It has never been easier to provide attendees with the information
they need at their finger tips. !
!  What is being replaced!
•  Paper brochures, posted signs, PDF attachments to emails, last
minute trips to the printer. !
#SmarterEvents

5!
Mobile Trend Recommendation
TapCanvas!
•  An easy way to set up an HTML mobile
app!
•  Freemium product – only pay for high-
end features!
•  Accessible on any smartphone platform
immediately (no app store approval)!
•  Easy to use set-up widget!
#SmarterEvents

6!
Hardware Improvements
!  Trend!
•  Hardware technology is constantly becoming more advanced
and cheaper (thanks to Moore’s Law). !
!  Impact!
•  With improvements to widely available hardware devices,
companies are replacing specialized hardware with these
devices. !
!  What is being replaced!
•  Point of sales, badge/ticket scanners, lead retrieval hardware,
business cards, etc.!
#SmarterEvents

 7!
Hardware Trend Recommendations
•  Square!
!  Turns any Android or iOS device into a credit
card processor with a ‘swiper’ that connects to
the audio jack!
•  Eventbrite’s At The Door!
!  Turns an iPad into a Box Office replacement
for ticketing and registration!
!  Automatically syncs with your Eventbrite
account!
#SmarterEvents 8!
Hardware Trend Recommendations
•  Qrious!
!  Allows trade show vendors and
attendees to swap information via QR
code scanning!
!  Uses iOS and Android devices !
•  Eventbrite’s Entry Manager!
!  Turns any Android or iOS device into
a digital guest list or ticket scanner!
!  Syncs with Eventbrite account and
other connected devices!
#SmarterEvents 9!
Connected Platforms and APIs
•  Trend!
!  Companies are releasing open APIs (Application
Programming Interfaces), so that software vendors
can easily integrate data!
•  Impact!
!  Users’ data is less likely to be stuck on one platform
making it easier for different services to work
together !
•  What is being replaced!
!  Spreadsheets, CSVs, and manual importing/
exporting of data!
#SmarterEvents 10!
Connected Platform Recommendation
•  The Salesforce Platform !
!  Salesforce has over 1800 integrations with independent software
vendors!
!
!
•  The Eventbrite Platform !
!  Eventbrite has over 50 integrations with independent software
services!
!  MailChimp + Eventbrite: Allows you to export attendees into email
recipient list. !
!  SurveyMonkey + Eventbrite: Allows you to send surveys to attendees
after an event!
!  Paperless Post + Eventbrite: Allows you to integrate ticketing into your
invitation!
!  Pardot + Eventbrite: Allows you track and import attendees into your
marketing analytics.!
#SmarterEvents 11!
Connected Platform Recommendation
!  Zapier allows users to connect two independent APIs!
!  Offers end points for over 190 different web services (including
Eventbrite)!
!  In a sense, it plays “middle-man” for services that don’t have
official integrations!
!
#SmarterEvents 12!
Taking Advantage
of Broader Trends
!  Mobile!
•  Services are being re-engineered to advantages of mobile
devices (constant accessibility, location awareness,
integrated camera, etc) !
!  Hardware Improvements!
•  General consumer hardware is replacing specialized
business hardware as it becomes more powerful, cheaper,
and ubiquitous. !
!  Connected Platforms and Open APIs!
!  Connected platforms and Open APIs means that you can
easily transfer data between integrated services. !
!#SmarterEvents 13!
Sec'on!2!–!Tech!Tools!
Q!&!A!
Sec'on!1!–!Tech!Trends! 1!
2!
4!Q&A! 3!
#SmarterEvents

14!
Barco Clickshare
ClickShare makes connecting to the meeting room’s video system
a matter of clicking a button. This one-click wonder not only helps
the presenter get the presentation on-screen in a second, but it
also allows other people in the meeting to actively participate. !
#SmarterEvents
15!
Prezi
Prezi is a virtual whiteboard that transforms presentations
from monologues into conversations: enabling people to
see, understand, and remember ideas. !
!
#SmarterEvents 16!
Apple TV
Using Apple TV, presenters can wirelessly
present from an iPad or iPhone.!
#SmarterEvents 17!
Cisco AppSpace
!!
With Cisco AppSpace, users can easily create
content layouts for interactive digital signage 

and mobile devices.!
#SmarterEvents 18!
Next Window Profile Touch
Touch screen overlay for most sizes of plasma screens.!
#SmarterEvents 19!
Touchcode
Touchcode is an invisible electronic code printed on paper,
cardboard, film or labels. Just put the product on the display of
your smartphone/tablet/multi-touch device to read the data.!
#SmarterEvents 20!
Open Exchange
Secure, web-based, multiuser video
conferencing with document sharing.!
#SmarterEvents 21!
LogMeIn
Remote control, file sharing, systems management, data
backup, business collaboration and on-demand
customer support of PCs, servers, Macintosh
computers, smart phones, and other connected devices.!
#SmarterEvents 22!
Turning Technologies ARS
Audience Response System that uses a
combination of keypads and web-based technology.!
#SmarterEvents 23!
Google Glass
They are not fully released yet, but the applications for
events seem almost limitless.!
#SmarterEvents 24!
Casio Digital Signage
Interactive signage with touch-screen technology.!
#SmarterEvents 25!
3-D Video Mapping
Transforms!a!building!into!a!3ED!experience.!
#SmarterEvents 26!
Transparent LCD Screen
LCD screen that is either opaque or transparent 

depending on the content. !
#SmarterEvents 27!
Gesture Technology
Using “Kinect” gesture technology to present, or for digital signage.!
#SmarterEvents 28!
3-D Printing
3-D printing used for personalized giveaways at events. !
#SmarterEvents 29!
RFID
A wireless system that transfers data from a tag containing
electronically stored information, which can be read from
up to several yards away.!
#SmarterEvents 30!
More Tech Tools to Consider!
#SmarterEvents
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
31!
Q!&!A!
Sec'on!1!–!Tech!Trends! 1!
2!
3!
Sec'on!2!–!Tech!Tools!
#SmarterEvents

32!
Your
Turn!
#SmarterEvents

33!
Thank you for Joining Us!
Mark Your Calendar!
May 30, 2013 

2 p.m. EDT 

bizbash.com/webinars !
!
The IT Couple:!
Social Media and SEO to 

Grow Your Events.!
!
!
! 34!
Richard Aaron, President, BizBash
raaron@bizbash.com @BizBashLive

Jeff Benish, Event Producer, Payreel
Jeff.Benish@gmail.com 

Mitch Colleran, Partnership Manager, Eventbrite
mitch@eventbrite.com @EventBrite
Contact Us!
#SmarterEvents
 35!

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Tech Tools to Transform Your Events

  • 1. Tech Tools to Transform Your Events #SmarterEvents @BizBashLive @Eventbrite
  • 2. Meet the Speakers Richard Aaron President, BizBash! Moderator Raaron@bizbash.com @BizBashLive Jeff Benish Event Producer, Payreel Jeff.Benish@gmail.com! Mitch Colleran Partnership Manager Eventbrite mitch@eventbrite.com @Eventbrite / @Colleran ! #SmarterEvents 2!
  • 4. Taking Advantage of Broader Trends !  Mobile! •  Everyone has smart phones, but how should they be used to your advantage? ! !  Hardware Improvements! •  With iPads, Phablets, and $100 devices with more power than the Apollo Lunar Module, devices can do much more than ever before, but where does one start? ! !  Connected Platforms and Open APIs! !  If I told you this means less fiddling with spreadsheets, CSVs, and manual imports, would I have your attention?! ! #SmarterEvents 4!
  • 5. The Mobile Trend !  Trend! •  We’re all walking around with mini computers in our pockets. Attendees and organizers are already using these devices to receive information from their networks, general news, and more. ! !  Impact! •  It has never been easier to provide attendees with the information they need at their finger tips. ! !  What is being replaced! •  Paper brochures, posted signs, PDF attachments to emails, last minute trips to the printer. ! #SmarterEvents 5!
  • 6. Mobile Trend Recommendation TapCanvas! •  An easy way to set up an HTML mobile app! •  Freemium product – only pay for high- end features! •  Accessible on any smartphone platform immediately (no app store approval)! •  Easy to use set-up widget! #SmarterEvents 6!
  • 7. Hardware Improvements !  Trend! •  Hardware technology is constantly becoming more advanced and cheaper (thanks to Moore’s Law). ! !  Impact! •  With improvements to widely available hardware devices, companies are replacing specialized hardware with these devices. ! !  What is being replaced! •  Point of sales, badge/ticket scanners, lead retrieval hardware, business cards, etc.! #SmarterEvents 7!
  • 8. Hardware Trend Recommendations •  Square! !  Turns any Android or iOS device into a credit card processor with a ‘swiper’ that connects to the audio jack! •  Eventbrite’s At The Door! !  Turns an iPad into a Box Office replacement for ticketing and registration! !  Automatically syncs with your Eventbrite account! #SmarterEvents 8!
  • 9. Hardware Trend Recommendations •  Qrious! !  Allows trade show vendors and attendees to swap information via QR code scanning! !  Uses iOS and Android devices ! •  Eventbrite’s Entry Manager! !  Turns any Android or iOS device into a digital guest list or ticket scanner! !  Syncs with Eventbrite account and other connected devices! #SmarterEvents 9!
  • 10. Connected Platforms and APIs •  Trend! !  Companies are releasing open APIs (Application Programming Interfaces), so that software vendors can easily integrate data! •  Impact! !  Users’ data is less likely to be stuck on one platform making it easier for different services to work together ! •  What is being replaced! !  Spreadsheets, CSVs, and manual importing/ exporting of data! #SmarterEvents 10!
  • 11. Connected Platform Recommendation •  The Salesforce Platform ! !  Salesforce has over 1800 integrations with independent software vendors! ! ! •  The Eventbrite Platform ! !  Eventbrite has over 50 integrations with independent software services! !  MailChimp + Eventbrite: Allows you to export attendees into email recipient list. ! !  SurveyMonkey + Eventbrite: Allows you to send surveys to attendees after an event! !  Paperless Post + Eventbrite: Allows you to integrate ticketing into your invitation! !  Pardot + Eventbrite: Allows you track and import attendees into your marketing analytics.! #SmarterEvents 11!
  • 12. Connected Platform Recommendation !  Zapier allows users to connect two independent APIs! !  Offers end points for over 190 different web services (including Eventbrite)! !  In a sense, it plays “middle-man” for services that don’t have official integrations! ! #SmarterEvents 12!
  • 13. Taking Advantage of Broader Trends !  Mobile! •  Services are being re-engineered to advantages of mobile devices (constant accessibility, location awareness, integrated camera, etc) ! !  Hardware Improvements! •  General consumer hardware is replacing specialized business hardware as it becomes more powerful, cheaper, and ubiquitous. ! !  Connected Platforms and Open APIs! !  Connected platforms and Open APIs means that you can easily transfer data between integrated services. ! !#SmarterEvents 13!
  • 15. Barco Clickshare ClickShare makes connecting to the meeting room’s video system a matter of clicking a button. This one-click wonder not only helps the presenter get the presentation on-screen in a second, but it also allows other people in the meeting to actively participate. ! #SmarterEvents 15!
  • 16. Prezi Prezi is a virtual whiteboard that transforms presentations from monologues into conversations: enabling people to see, understand, and remember ideas. ! ! #SmarterEvents 16!
  • 17. Apple TV Using Apple TV, presenters can wirelessly present from an iPad or iPhone.! #SmarterEvents 17!
  • 18. Cisco AppSpace !! With Cisco AppSpace, users can easily create content layouts for interactive digital signage 
 and mobile devices.! #SmarterEvents 18!
  • 19. Next Window Profile Touch Touch screen overlay for most sizes of plasma screens.! #SmarterEvents 19!
  • 20. Touchcode Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multi-touch device to read the data.! #SmarterEvents 20!
  • 21. Open Exchange Secure, web-based, multiuser video conferencing with document sharing.! #SmarterEvents 21!
  • 22. LogMeIn Remote control, file sharing, systems management, data backup, business collaboration and on-demand customer support of PCs, servers, Macintosh computers, smart phones, and other connected devices.! #SmarterEvents 22!
  • 23. Turning Technologies ARS Audience Response System that uses a combination of keypads and web-based technology.! #SmarterEvents 23!
  • 24. Google Glass They are not fully released yet, but the applications for events seem almost limitless.! #SmarterEvents 24!
  • 25. Casio Digital Signage Interactive signage with touch-screen technology.! #SmarterEvents 25!
  • 27. Transparent LCD Screen LCD screen that is either opaque or transparent 
 depending on the content. ! #SmarterEvents 27!
  • 28. Gesture Technology Using “Kinect” gesture technology to present, or for digital signage.! #SmarterEvents 28!
  • 29. 3-D Printing 3-D printing used for personalized giveaways at events. ! #SmarterEvents 29!
  • 30. RFID A wireless system that transfers data from a tag containing electronically stored information, which can be read from up to several yards away.! #SmarterEvents 30!
  • 31. More Tech Tools to Consider! #SmarterEvents ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 31!
  • 34. Thank you for Joining Us! Mark Your Calendar! May 30, 2013 
 2 p.m. EDT 
 bizbash.com/webinars ! ! The IT Couple:! Social Media and SEO to 
 Grow Your Events.! ! ! ! 34!
  • 35. Richard Aaron, President, BizBash raaron@bizbash.com @BizBashLive Jeff Benish, Event Producer, Payreel Jeff.Benish@gmail.com Mitch Colleran, Partnership Manager, Eventbrite mitch@eventbrite.com @EventBrite Contact Us! #SmarterEvents 35!