A Dupont company--Pioneer Hi-Bred--sought to fill a Senior Marketing Analyst position. This presentation is was my attempt at angling for a contract position. It didn\'t work, but I still like the approach--the hiring manager certainly noticed it.

1. Pioneer
Delivering Crop-Based Solutions Benefitting People Everywhere
A look at the Senior Marketing Analyst (Job# 8818BR) position and how Baker Strategy might play a role
MAKE IT HAPPEN
BAKER
STRATEGY GROUP
May 15 2009
Pioneer Hi-Bred International, Inc.

2. Discussion Document Senior Marketing Analyst (Job# 8818BR)
In a Nutshell
Pioneer may want to consider a FEED strategy for this position, enabling Pioneer to
accomplish its objectives for the position while remaining flexible to the market conditions
FOUR WAYS TO ADDRESS PIONEER NEEDS
Pioneer may opt to accomplish the objectives of
FULFILL the Senior Marketing Analyst position by
engaging Baker Strategy Group for this function.
Pioneer may choose to conduct some analysis
EQUIP with Baker Strategy Group immediately in
preparation for hiring a Senior Marketing Analyst.
Pioneer may want to engage Baker Strategy
ELEVATE Group as a resource for the Senior Marketing
Analyst to accomplish the position objectives.
Pioneer may decide to engage Baker Strategy
DELAY Group immediately and push out the decision for
a Senior Marketing Analyst to Q3 or Q4.
BAKER
STRATEGY GROUP
May 15 2009 Page 1

3. Discussion Document Senior Marketing Analyst (Job# 8818BR)
Contents
This discussion document is divided into four sections
Section Page
A. About Pioneer 3 JUMP
B. The Senior Marketing Analyst Position 7 JUMP
C. About Baker Strategy 16 JUMP
D. Next Steps 30 JUMP
BAKER
STRATEGY GROUP
May 15 2009 Page 2

4. Discussion Document Senior Marketing Analyst (Job# 8818BR)
A. About Pioneer
What you already know but we discovered
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STRATEGY GROUP
May 15 2009 Page 3

5. Discussion Document Senior Marketing Analyst (Job# 8818BR)
A. About Pioneer
Pioneer Hi-Bred International, Inc.
There are three traits that are key to Pioneer: Innovation, Customer Success and
Agricultural Leadership
• New ideas that foster customer trust
Innovation • First to market hybrid seed
• Continues to innovate around the world
• Works customer-by-customer
Customer • Agronomic package tailored to individual needs
Success • Continued growth provides customers new
opportunities
•Leading with purpose, strong core values
Agricultural •Focused on making a difference
•Promoting superior industry standards
Leadership •Using new technology
•Preserving biodiversity
Source: www.pioneer.com
BAKER
STRATEGY GROUP
May 15 2009 Page 4

6. Discussion Document Senior Marketing Analyst (Job# 8818BR)
A. About Pioneer
Background
Pioneer is “world's leading developer and supplier of advanced plant genetics to farmers
worldwidequot;
Basic Information People and Categories
• Parent Company: DuPont Delaware Inc. • Leadership:
• Headquarters: Des Moines, IA • Arthur, Lane – VP and CIO
• Business: Harvest and package seeds, research and • Austin, Jeff – VP and CFO
development. • Bunz, Susan - VP, Pioneer Human Resources
• Seed corn • Sorghum • Gumina, Mike - VP, Supply Management
• Sunflower • Alfalfa • Hemken, Peter - VP, Strategic Direction and
• Canola • Wheat Business Development
• Rice • Forage and grain additives • McKay, Judith E. – VP and General Counsel
• Customer Locations: Almost 70 countries • Oestreich, Dean - Chairman
• Year Founded: 1926 • Ross, Frank - VP, North America Operations
• # Employees: 6,500 • Rowe, Jeff - VP, Biotech Affairs
• Primary Competitor: Monsanto • Schickler, Paul - President
• Recent Developments: • NAICS Codes:
• Monsanto filed patent suit regarding accused • 111150 - Corn Farming
use of Roundup Ready in Optimum GAT • 111110 - Soybean Farming
• Launch of Optimum Brand Innovations • 111191 - Oilseed and Grain Combination
• 16 new soybean varieties due to Accelerated Farming
Yield Technology and Y Series soybeans, which is • 325320 - Pesticide and Other Agricultural
the largest product launch in Pioneer history Chemical Manufacturing
• Pioneer will acquire MapShots, Inc. • 541710 - Research and Development in the
• Pioneer sales professionals use a planting rate Physical Sciences and Engineering Sciences
calculator to help customers optimize planting. • 541990 - All Other Professional, Scientific and
• Partnership with Athenix for insect control Technical Services
Source: www.pioneer.com www.galegroup.com
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STRATEGY GROUP
May 15 2009 Page 5

7. Discussion Document Senior Marketing Analyst (Job# 8818BR)
A. About Pioneer
Global Locations
Pioneer has a global presence with 24 locations throughout the world
Woodland, CA
Waialua, HI
Algona, IA
Cherokee, IA
Mt. Pleasant, IA
Renwick, IA
Nampa, ID
Princeton, IL
Plymouth, IN
Worthington, IN
Constantine, MI
York, NE
Connell, WA
Salto, Argentina
Itumbiara, Brazil
Lethbridge, Canada
Paine, Chile
Jiuquan, China
Aussonne, France
Szarvas, Hungary
Hyderabad, India
Malang, Indonesia
Sissa, Italy
Rosslyn, South Africa
Source: www.dupont.com
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STRATEGY GROUP
May 15 2009 Page 6

8. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
A look at the demands of the job and our ability to meet those demands
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STRATEGY GROUP
May 15 2009 Page 7

9. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Job Description
The Senior Marketing Analyst position is critical for helping Pioneer develop and
implement business decision and strategy
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
Responsible for the development of analysis, Our core strength is external market analysis
Project modeling, and mapping to facilitate and and developing tools, frameworks, and
Analysis support business decisions and development of visualizations that aid client and executive
strategies. decision-making.
Analytical
Expertise A primary responsibility of this position is to • We are vey client-centric, so our program
support the Sr. Marketing Manager and in support tends to be strong.
Marketplace evaluating existing and proposed pricing • We apply microeconomic analysis and
Monitoring scenarios and marketing programs to modeling to help construct scenarios and
determine if they drive the intended customer consider pricing implications.
Analysis Interpretation behavior and business objectives for the • Our modeling often include regression
and Delivery specific business unit. techniques that determine the impact on
customer behaviors and resulting
Presentation and outcomes for the business.
Leadership
Develop modeling frameworks and analysis • Modeling frameworks and analytical tools
Educational tools to evaluate and interpret data and are core strengths for BSG.
Qualifications Desired summarize it into actionable information. • Turning data into knowledge and insight
Represent business unit on cross-functional and, consequently, action, requires good
Competencies and projects and working groups as assigned. interpretation, which we offer.
Experience Desired • We are accustomed to working with a
variety of people, business units, and
organizations.
Source: www.bus.umich.edu, Baker Strategy Group
BAKER
STRATEGY GROUP
May 15 2009 Page 8

10. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Project Analysis
The position requires robust use of key data sources accompanied with strong analysis and
solid presentation
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
Responsible and accountable for all phases of For any marketing analysis, we follow a
Project market analysis. This includes discretionary use structured approach. We often categorize
Analysis of data sources, evaluating data integrity, the data sources into four categories (see
determining appropriate analytic procedures, below). We emphasize data integrity and
Analytical and reviewing statistical analysis for significant rely heavily on statistic analysis to drive
Expertise
and usable information with limited direct conclusions. We are initiators and perform
supervision. quality work with low supervision needed.
Marketplace
Monitoring DATA SOURCE FRAMEWORK
Analysis Interpretation CURRENT
and Delivery
Presentation and CI CE
Leadership Current Current
Internal External
Educational Research Research
Qualifications Desired
INTERNAL EXTERNAL
Competencies and New New
Experience Desired Internal External
Research Research
NI NE
Source: www.bus.umich.edu, Baker Strategy Group NEW
BAKER
STRATEGY GROUP
May 15 2009 Page 9

11. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Analytical Expertise
The analyst provides a critical role in assisting the business units to understand and apply
timely and relevant market analysis
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
Identify, initiate, and establish internal and We can actively work internal and external
Project external contacts needed for information sources to generate insight. Moreover, we
Analysis sourcing for analysis with limited direct have a predilection to take large sets of data
supervision. Responsible for developing a and isolate the key information sets needed
Analytical thorough understanding of the agricultural to effectively communicate to broader
Expertise
data sources including data availability, audiences. As consultants, we consistently
timeliness, accuracy, thoroughness, and seek to find ways to add value to each
Marketplace
limitations. Serve as a consultant regarding cluster of stakeholders.
Monitoring
information usage to Business Unit.
Analysis Interpretation GENERAL DATA SOURCES AGRICULTURAL DATA SOURCES
and Delivery Academic OneFile Agricultural Economics (USDA/Cornell)
Access Science Agricultural Statistics (USDA)
Presentation and Business and Company Resource Center Economic Research Service (USDA)
Leadership Electronic Collections Online (ECO) Census of Agriculture
Expanded Academic ASAP FAO Statistical Yearbook
FirstSearch Farm Labor
Educational
Gale Virtual Reference Library Food and Agriculture Organization (United Nations)
Qualifications Desired General Business File National Agricultural Statistics Service
General OneFile State of the Land (USDA)
Competencies and General Reference Center Gold Web Soil Survey (USDA)
Experience Desired Health and Wellness Resource Center World Resources Institute
Morningstar U.S. Agricultural Statistics
New York Times (1995-current)
Value Line
World Almanac
WorldCat
Source: www.bus.umich.edu, Baker Strategy Group
BAKER
STRATEGY GROUP
May 15 2009 Page 10

12. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Marketplace Monitoring
Staying on top of new developments in the market is an important aspect of the position
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
Identify and monitor key marketplace trends Baker Strategy focuses on external
Project that impact strategic planning including measures and metrics that guide and impact
Analysis demographic information, farm operator company strategy and tactics. We call this
management practices, cost of production Smart Customer Strategy – creating a
Analytical components, purchasing patterns, and connect systems of information feeds that
Expertise
economic indicators. enable a company to respond to changing
market dynamics.
Marketplace
Monitoring
Analysis Interpretation
and Delivery
NEW KOTLER BOOK ILLUSTRATES THE SMART CUSTOMER STRATEGY APPROACH
Presentation and “Turbulence is the new normality,” say Kotler and Caslione, authors of this
Leadership new book recommending that companies have a solid “chaotics” system in
place.
Educational
Qualifications Desired
A good chaotics system, say the authors, enables a company to do three
things: 1) detect potential sources of turbulence, 2) construct possible key
Competencies and
scenarios, and 3) select a strategy based on potential scenarios and company
Experience Desired
risk attitude.
Source: www.bus.umich.edu, Baker Strategy Group
BAKER
STRATEGY GROUP
May 15 2009 Page 11

13. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Analysis Interpretation and Delivery
This presentation is divided into three sections
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
Design, develop and deliver executive We have worked with executives at a variety
Project summaries, reports, and graphics that clearly of firms. We recognize that executives need
Analysis communicate the key project conclusions and topline results in a crisp, concise format,
implications for Pioneer with limited direct with solid backup data that allows him/her
Analytical supervision. to drill down to the detail if desired.
Expertise
Marketplace Serve as contact point for information relating Central to our approach is an online portal
Monitoring to each project. May work at directly (e.g. SharePoint site) for accessing data,
supporting Area Managers with their business documents, and other information related
Analysis Interpretation plans, including various area metrics. to the program. This portal should
and Delivery complement—not replace– communication
with and support for Area Managers and
Presentation and other key stakeholders.
Leadership
Educational
Qualifications Desired
Competencies and
Experience Desired
Source: www.bus.umich.edu, Baker Strategy Group
BAKER
STRATEGY GROUP
May 15 2009 Page 12

14. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Presentation and Leadership
This presentation is divided into three sections
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
Conduct presentation of results to Business This is what we enjoy most of all. We see
Project Unit and other pertinent departments within our greatest value in bring data and insight
Analysis Pioneer and discuss implications with limited to a facilitated discussion where we tap the
direct supervision. Lead discussions and bright minds of the firm to develop creative
Analytical facilitate innovation and creative thinking. solutions to difficult problems. We see our
Expertise
role as a catalyst and facilitator to strategy
planning and implementation.
Marketplace
Monitoring
Analysis Interpretation
and Delivery
Presentation and
Leadership
Educational
Qualifications Desired
Competencies and
Experience Desired
Source: www.bus.umich.edu, Baker Strategy Group
BAKER
STRATEGY GROUP
May 15 2009 Page 13

15. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Educational Qualifications Desired
This presentation is divided into three sections
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
Bachelor’s degree in Agricultural If Pioneer engages Baker Strategy, David
Project Business/Economics, Finance, Information Baker would be handling the programs.
Analysis Management or Business required, Master’s David has an MBA in Corporate Strategy
degree may be preferred. from the University of Michigan’s Ross
Analytical School of Business.
Expertise
Marketplace
Monitoring
Analysis Interpretation
and Delivery
Presentation and
Leadership
Educational
Qualifications Desired
Competencies and
Experience Desired
Source: www.bus.umich.edu, Baker Strategy Group
BAKER
STRATEGY GROUP
May 15 2009 Page 14

16. Discussion Document Senior Marketing Analyst (Job# 8818BR)
B. The Senior Marketing Analyst Position
Competencies and Experience Desired
This presentation is divided into three sections
Job
Description Senior Marketing Analyst Baker Strategy Capabilities
3 years of experience in marketing analysis We often use SPSS tools for our analysis:
Project using SAS or related software is preferred. • Amos
Analysis • PASW Classification
• PASW Custom Tables
Analytical • PASW Modeler (previously Clementine®)
Expertise
• PASW Regression
• PASW Segmentation
Marketplace
• PASW Statistics
Monitoring
Strong background in leading projects, business David has conducted such work for GFS
Analysis Interpretation analysis, finance/economic/statistical Marketplace, Emerson, ServiceMaster,
and Delivery modeling, or information management with Domino’s Pizza, University of Michigan
agricultural business background preferred. Health System, Yahoo!, Johnson Controls,
Presentation and the U.S. Navy, and many others.
Leadership
Job requires the ability to interact with We are comfortable interacting with a
Educational managers at multiple levels within the variety of stakeholders, from top-level
Qualifications Desired organization. management to frontline staff.
Job requires the ability to lead and interact We are comfortable with leading teams,
Competencies and with various cross-functional teams and meetings, and programs with a wide variety
Experience Desired departments. of people and perspectives across various
departments and areas of responsibility.
Source: www.bus.umich.edu, Baker Strategy Group
BAKER
STRATEGY GROUP
May 15 2009 Page 15

17. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
A look at who we are and what we do
BAKER
STRATEGY GROUP
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18. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Case Studies
Our Customer Strategy work is concentrated primarily in five main areas: China business
development, manufacturing, education, home services, and nonprofits
Our Work
Our Team
Organizations
We’ve Served
Executive
Testimonies
Chart is interactive. You must be connected to the internet to view this charts
Source: www.bakerstratetgy.com
BAKER
STRATEGY GROUP
May 15 2009 Page 17

19. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Sample Tool: Consumer Choice Comparisons
A good deal of our analytical work results in data visualization tools that impact key
marketing strategy decisions and implementation efforts
Our Work
Our Team
Organizations
We’ve Served
Executive
Testimonies
Chart is interactive. You must be connected to the internet to view this charts
Source: www.bakerstratetgy.com
BAKER
STRATEGY GROUP
May 15 2009 Page 18

20. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Sample Tool : Sales Funnel Management
We often work closely with sales (in this case, enrollment) to provide tools and analysis to
structure and systematize the sales effort
Our Work
Our Team
Organizations
We’ve Served
Executive
Testimonies
Chart is interactive. You must be connected to the internet to view this charts
Source: www.bakerstratetgy.com
BAKER
STRATEGY GROUP
May 15 2009 Page 19

21. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Sample Articles and Documents
A good deal of our analytical work results in data visualization tools that impact key
marketing strategy decisions and implementation efforts
Michigan Manufacturing Survey Executive Education
Our Work
Opportunities in China
Our Team
Organizations
We’ve Served
Executive
Testimonies
Click for PDF Click for PDF
Local Telecom Market Keys to Customer Satisfaction
Source: Baker Strategy Group
Click for PDF Click for PDF BAKER
STRATEGY GROUP
May 15 2009 Page 20

22. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Sample Frameworks: CARD
Ultimately, an organization grows only by acquiring the right customers and satisfying
them in order to retain them for continued business and develop them for new business
Our Work CUSTOMER ACQUISITION, RETENTION, AND DEVELOPMENT
Our Team
Organizations
We’ve Served
Executive
Testimonies
Source: Baker Strategy Group
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STRATEGY GROUP
May 15 2009 Page 21

23. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Sample Frameworks: The 5C’s Analysis
Strategy development, assessment, and implementation can be guided by a Five Cs
situation analysis: context, customers, competitors, collaborators, and the company
Our Work 5C’S SITUATION ANALSYIS
Our Team
Organizations
We’ve Served
Executive
Testimonies
Source: Baker Strategy Group
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STRATEGY GROUP
May 15 2009 Page 22

24. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Sample Frameworks: Satisfaction Drivers
Statistical modeling and regression analytics lead to prioritization of areas that have the
highest Drive Rate for customer satisfaction and a relatively low Performance score
Our Work KEY CUSTOMER SATISFACTION DRIVERS
100
95
Our Team
90
Organizations
We’ve Served 85
Executive 80
Testimonies Factor E Factor D
75
Performance
70
65
Factor A
60
Factor F Factor C
55
Factor B
50
45
40
0.10 0.15 0.20 0.25
Drive Rate
Source: Baker Strategy Group
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STRATEGY GROUP
May 15 2009 Page 23

25. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Sample Frameworks: Strategy Map
Using strategy maps (Norton/Kaplan) to outline company strategy has proved to be one of
the simplest yet most effective tools for aligning cross-function groups to firm strategy
Mission Mission Statement or Vision Statement
Our Work
Metrics Revenue: EBITDA: Client Success Satisfaction: Brand Awareness:
Our Team [TBD] [TBD] [TBD] [TBD] [TBD]
Customer Portfolio A Customer Portfolio B Customer Portfolio C
Organizations
Portfolios
We’ve Served
A1 A2 A3 B1 B2 C1 C2 C3
Executive
Testimonies
Strategy Formulation
Priority Secondary Frontier
Services TBD TBD TBD TBD TBD TBD TBD TBD
1 2 3 4 5
Initiatives
Initiative A Initiative B Initiative C Initiative D Initiative E
1. TBD 1. TBD 1. TBD 1. TBD 1. TBD
Tasks
Source: Baker Strategy Group
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STRATEGY GROUP
May 15 2009 Page 24

26. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Baker Strategy Core Team
Our core team is small—just two partners and an analyst. So, as a firm with low fixed
costs, we can provide excellent big-consultancy work at small consultancy fee levels
David Baker – Partner
Our Work M.B.A with High Distinction, Corporate Strategy, University of Michigan Ross School of Business
B.A. Organizational Communication, Eastern Michigan University
David founded Baker Strategy in 2005 to provide marketing strategy research and advising. David has managed
Our Team customer strategy programs for a variety of companies and organizations, including several Fortune 500 firms. The
clients David has served include Johnson Controls, Gordon Food Services, INCAT, Emerson, Domino’s Pizza, the U.S.
Navy, Yahoo!, Michigan Manufacturers Association, and ServiceMaster.
Organizations
We’ve Served
Margaret Baker – Partner
Ph.D. Asian Languages and Cultures, The University of Michigan
Executive A.M. East Asian Languages and Civilization, Harvard University
Testimonies A.B. Comparative Literature, French and Japanese, Princeton University
Margaret focuses on the education sector. Margaret has long been interested in languages and areas where cultures
intersect. Her undergraduate thesis was on Japanese influence on French poetry, and her Ph.D. dissertation treated
Chinese translations of Western classics and writer Pearl Buck, who sought to “interpret” China for Western readers.
Joshua Zuellig – Analyst
Currently pursuing BS in Mathematics at Valparaiso University
Joshua has been with Baker Strategy Group since summer of 2007. In that time he has worked with several Baker
Strategy clients and partners, including Church Extension Fund, LCMS Michigan School District, MOVE Communications,
CFI Group, and Spring Arbor University. Joshua’s primary role in the company is data management and analysis, but he
also assists with survey methodology, external research, and client reporting.
Source: Baker Strategy Group
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STRATEGY GROUP
May 15 2009 Page 25

27. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Baker Strategy Strategic Partners
We have a list of strategic partners, but three firms and an expert statistician are most
central to the work we provide to our clients
Ossi Pesämaa – Statistician, Jönköping International Business School
Our Work Ph.D., Lulea University of Technology, SWEDEN
Dr. Ossi Pesämaa is currently active in research at the Centre for Innovation Systems, Entrepreneurship and Growth
(CISEG) and affiliated to Entrepreneurship Marketing and Management (EMM) at Jönköping International Business
Our Team School. Ossi perform his directed research for two different institutes Experience Industries Development Institute
(EIDI) and Research Unit for Rural Entrepreneurship and Growth (RUREG). The emphasis on Ossi's projects are tourism,
innovative entrepreneurial marketing quality systems, regional growth and experience industries.
Organizations
We’ve Served Donald Hart – President, MOVE Communications Inc.
MOVE’s goal is to unearth your unique story, and to build that story into a powerful solution. MOVE has created a
Executive network of expert in-house staff, supported by top independent professionals, who have provided award-winning
Testimonies strategic and creative work to some of the biggest brands in the country. This network model allows our clients access
to a broader scope of skills when desired – without the overhead. Our core capabilities include strategic planning,
creative development and complete production services in print, web, video, flash and emarketing.
Dave Hile – President, Hile Design
Hile Design wants to pump up your quot;Marketing Muscle.quot; Why? Because advertising and design are hardwired into their
DNA. They absolutely love what they do, and get a charge out of seeing their services help their clients prosper. And
they feel your pain (especially in today’s economy). Like you, they invest precious time and money marketing their firm.
So they promise to treat your advertising like it's their advertising. Because, in a way it is. Their success depends on
their ability to get results for you. Clients who grow their businesses as a result of Hile’s efforts are their greatest assets.
Brian Stevens – President, Idigisys
iDigiSys provides web design, website development and Internet consulting services as well as business needs
assessment and the development of complex Internet-based software applications. They understand the technology,
and they can understand your business. iDigiSys is ready to help you manage your Internet-based business solutions on
a continuing basis. They are experienced in managing large and complex software development projects as well as
simpler projects. Even if the project has several players from different companies or organizations, they can help.
Source: Baker Strategy Group
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STRATEGY GROUP
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28. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Clients
Whether directly with Baker Strategy Group, through strategic partners, or while at
previous employers, we have run programs for clients in a variety of industries
Our Work
Our Team
Organizations
We’ve Served
Executive
Testimonies
You must be connected to the internet to view this object.
Source: www.bakerstrategy.com
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STRATEGY GROUP
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29. Discussion Document Senior Marketing Analyst (Job# 8818BR)
C. About Baker Strategy
Testimonies
We prize our recommendations from client executives
Our Work
Our Team
Organizations
We’ve Served
Executive
Testimonies
You must be connected to the internet to view this object.
Source: www.bakerstrategy.com
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STRATEGY GROUP
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30. Discussion Document Senior Marketing Analyst (Job# 8818BR)
www.bakerstrategy.com
For more information about us you can visit our website at www.bakerstrategy.com
Source: www.bakerstrategy.com
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STRATEGY GROUP
May 15 2009 Page 29

31. Discussion Document Senior Marketing Analyst (Job# 8818BR)
D. Next Steps
A suggestion on how we might move forward
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STRATEGY GROUP
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32. Discussion Document Senior Marketing Analyst (Job# 8818BR)
D. Next Steps
Suggested Next Steps
If you are interested, we suggest three simple steps for moving forward
1. Phone Discussion
• 30 minute call to discuss the position and get a gauge
on a potential fit.
2. Onsite Visit
• Baker Strategy Group team visits Pioneer for in-depth
meeting on the needs of Pioneer.
3. Pilot Engagement
• Pioneer engages Baker Strategy Group for a pilot
program to assess performance.
Source: Baker Strategy Group
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STRATEGY GROUP
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33. Helping Organizations Excel through Effective Customer Strategy
MAKE IT HAPPEN
Baker Strategy Group | 2232 S. Main St. #173 | Ann Arbor MI 48103 | +1 888 BAKER-13 | info@bakerstrategy.com| www.bakerstrategy.com