1. Developed with Microsoft for SharePoint
Presented by David J. Rosenthal, President & CEO, Atidan
Microsoft Briefing Center, New York City – October 18, 2013

2. About Intlock
 Founded in 2005
 Office: Boston, MA
 Microsoft Gold Certified Partner
 Over 7 years of experience in web analytics
 Wide target market with divers industries, such as: financial
services, telecommunication, entertainment services and others
 Global reach in over 100 countries with thousands of installations
 Worldwide distributers and partner program

3. SharePoint Marketing Suite

4. Utilizing SharePoint for all environments
Intranet
Extranet
Internet

5. Completing the SharePoint Online Offering
SharePoint
www.intlock.com

6. What is the SharePoint Marketing Suite?
The SharePoint Marketing Suite provides a single analytics,
reporting, and marketing interface for multiple intranet and
Internet sites (SharePoint 2010, 2007, 2003 and others),
applications, farms, and other 3rd party enterprise components.
With its tailored integration with SharePoint, the SharePoint
Marketing Suite provides a complete range of marketing tools
allowing marketers to optimize every digital interaction and provide
customers with better online experiences.
Developed with Microsoft for SharePoint

8. Joe is a marketer at X-Tech
What does he miss to be outstanding?

9. The SharePoint Marketing Suites helps enterprises:
 Know your customers
 Generate increased demand
 Empower the marketer
 Expand your customer’s community
 Experience ease of use
 Gain centralized control
 Establish brand loyalty
 Synergize all services in one solution
 Engage your audience
 Integrate your key third party tools`

10. Collateral and Marketing Efforts
 Collateral:

Marketing Suite brochure / Partner brochure

Marketing Suite white paper

Marketing Suite presentation

Marketing Suite advantages (over SiteCore, Omniture, Google Analytics, etc.)

Marketing scenarios
 Optional Marketing Offering:

Sandbox product demo

Ongoing professional support

Analytics and marketing consultant support

Webinars, conferences, etc.

11. SharePoint Marketing Suite
Demonstration
www.intlock.com

12. Developed with Microsoft for SharePoint
Product Offering Overview
Powered buy CardioLog Analytics

13. SharePoint Marketing Suite
Web Analytics
Real time analytics, custom event tracking, path analysis, internal search,
Data Export API, customized dashboards and reports, automatic alerts
Campaign Tracking and Advertising Effectiveness
Campaign and traffic sources tracking, goal and funnel analysis
Optimization
Behavioral Targeting, A/B and Multivariate Testing
Visitor Profiles
User Segmentation, Demographics, Audience Targeting, User
Engagement, User Activity Reports
Voice of Customer
Page-Based Comments, Surveys, Website Satisfaction Polls
SEO
Search engine and keywords reports, site map management, SEO
violations and errors.
Plugins
CRM integration, third party tools integration

14. Web Analytics – Know Your Site and Customers
Create, filter, segment, schedule, export and publish reports
 Dozens of web analytics metrics, including visitors, visits, referrers, search actions,
top pages, and many more
 Custom events for tracking various activities such as document downloads, video
player interactions, form submission, etc.
 Data Export and developer API – integrate business information and develop
applications which access your web analytics data.
 Report scheduling and emailing
 Export reports to Excel, PDF, PPT and XML
 Web parts - add widgets to share your web stats
 Centralized goals and funnels management
 Goal measurement by visits and visitors

15. InSight – Next Generation Analytics Decision Making Engine
Identify web site goals and objectives, monitors significant usage events which
might affect your website’s goals, and provides possible causes for data changes
Main building blocks: (a) Evaluate, (b) Monitor, and (c) Enhance
Key Advantages
 Helps identify website/portal goals and define appropriate usage metrics
 Provides automatic friendly notifications for
significant changes in usage data
 Includes new and innovative website/portalrelated metrics and reports
 Enables analysts and decision makers to focus
on taking action instead of sifting through data
 Suggests possible causes for changes in data by
cross-analyzing related sets of metrics

16. Campaign Tracking and Advertising Effectiveness
Campaign and Traffic Source Tracking, Goal and Funnel Analysis
 Identify and segment your traffic sources
– organic and paid search, media
campaigns, referring sites
 Evaluate your site’s performance by
banners, ad placements, search terms
 Measure conversion and abandonment
rate for each of your campaigns
 Create unique campaign tracking links,
reports and pixels for your affiliates
 Exclude internal usage and testing traffic
to keep your campaign information
accurate

17. Optimization – Increase Revenue and Conversions
Behavioral Targeting
 Deliver the right content to the right
people
 Increase engagement
 Maximize revenues and conversion
 Improve your site’s user experience

18. Optimization – Increase Revenue and Conversions
A/B and Multivariate Testing
 Create tests instantly – zero IT
involvement
 Optimize multiple conversion goals
 Evaluate the potential of your
marketing channels
 Target your tests to specific visitor
segment
 Easily create, manage and document
your tests

19. Visitor Profiles – Understand Who Your Customers Are
User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity
 Visitor demographics reports and
segments
 Visitor behavioral and click path analysis
 Tie all available users information with
users activity
 Get a detailed report per visitor on
goals and funnels completed, pages
viewed, time distance to conversion and
multiple traffic sources used to drive the
user to your site (upper-funnel)

20. Voice of Customer
Page-Based Comments, Surveys, Website Satisfaction Polls
 Zero IT involvement
 Ask the questions web analytics reports cannot answer
 Give your customers a way to tell you what they want
 Target your questions to a specific visitor segment

21. Search Engine Optimization
Search engine and keywords reports, site map management, SEO violations and errors.
 Explore search engines and keywords which
drive traffic to your site
 Find out which search engine and keywords
are best in generating sales
 Discover which keywords convert best
 Create an accurate and updated sitemap
 Track content changes in real time - deleted
pages, changes in site inventory and
structure

22. Plugins
CRM Integration
Third Party Tools Integration
Customers may use your website dozens of times
before ever talking to your sales team. They research
new products, download educational material, interact
with other customers or chat with customer support
representatives.
The CardioLog Web Marketing Automation
Middleware (WMAM) is a platform for implementing
and integrating third party marketing services and
tools into SharePoint Internet sites.
The CardioLog CRM plugin feeds all your web visitor
data directly from SharePoint into CRM, updating
customer profiles daily so it is accessible to sales.
With detailed web analytics data for each lead, sales
teams can make more informed decisions - based, for
example, on how active each lead has been on the
website, or which product pages he viewed.
CardioLog WMAM enables customers to easily deploy
and use the best of bread web marketing solutions on
the market, with no need to edit any source code or
deploy modules to production environments.
Our current third party tool inventory includes plugins
for surveys, funnel analytics, chat, heat and click maps,
visitor scoring, and many more.

23. SharePoint Marketing Suite
Web Analytics
Real time analytics, custom event tracking, path analysis, internal search,
Data Export API, customized dashboards and reports, automatic alerts
Campaign Tracking and Advertising Effectiveness
Campaign and traffic sources tracking, goal and funnel analysis
Optimization
Behavioral Targeting, A/B and Multivariate Testing
Visitor Profiles
User Segmentation, Demographics, Audience Targeting, User
Engagement, User Activity Reports
Voice of Customer
Page-Based Comments, Surveys, Website Satisfaction Polls
SEO
Search engine and keywords reports, site map management, SEO
violations and errors.
Plugins
CRM integration, third party tools integration

24. Web Analytics – Know Your Site and Customers
Create, filter, segment, schedule, export and publish reports
 Dozens of web analytics metrics, including visitors, visits, referrers, search actions,
top pages, and many more
 Custom events for tracking various activities such as document downloads, video
player interactions, form submission, etc.
 Data Export and developer API – integrate business information and develop
applications which access your web analytics data.
 Report scheduling and emailing
 Export reports to Excel, PDF, PPT and XML
 Web parts - add widgets to share your web stats
 Centralized goals and funnels management
 Goal measurement by visits and visitors

25. Web Analytics – Know Your Site and Customers
Key Advantages for SharePoint
 Seamless integration with SharePoint’s 2010, 2007 and 2003 Tree Structure, content
and user metadata
 A full web analytics package with unique JavaScript tracking mechanism, which
enables advanced usage reports solution within SharePoint 2010, 2007 and 2003,
Dynamics CRM, .Net application and others
 Single reporting interface for multiple and time-zone distributed SharePoint farms,
site collections and external applications
 Advanced visitor segmentation, including integration with Active Directory and
SharePoint Profiles and other organizational structures
 An open API-based platform for report customization and tracking additional
enterprise applications and usage
 Robust scalability supporting large traffic volumes
 Simple installation and deployment with a configuration wizard

26. Web Analytics – Know Your Site and Customers
Features and Enhancements for SharePoint
 Seamless integration with SharePoint’s 2010, 2007 and 2003 Tree Structure, content
and user metadata
 A large selection of reports for SharePoint environments
 Report drill down - from site level to single documents via tree structure
 Integration with user Profiles and Groups
 Real-time reporting (Analysis Center)
 SDK / API - customization
 Utilization of historic IIS logs
 5 years of history data
 Openness
 And much more…

27. Roles and Interfaces
Report
Center
View and
Interact
Analyst
Information
Worker
Executive
Analysis Center
& Administration
Open Spreadsheets
and Reports
Interactive Realtime Ad-hoc
analysis
CardioLog System
Integrator - SDK / API
Developer
Portal
Access
End User

28. InSight – Next Generation Analytics Decision Making Engine
Identify web site goals and objectives, monitors significant usage events which
might affect your website’s goals, and provides possible causes for data changes
Main building blocks: (a) Evaluate, (b) Monitor, and (c) Enhance
Key Advantages
 Helps identify website/portal goals and define appropriate usage metrics
 Provides automatic friendly notifications for
significant changes in usage data
 Includes new and innovative website/portalrelated metrics and reports
 Enables analysts and decision makers to focus
on taking action instead of sifting through data
 Suggests possible causes for changes in data by
cross-analyzing related sets of metrics

29. Campaign Tracking and Advertising Effectiveness
Campaign and Traffic Source Tracking, Goal and Funnel Analysis
 Identify and segment your traffic sources
– organic and paid search, media
campaigns, referring sites
 Evaluate your site’s performance by
banners, ad placements, search terms
 Measure conversion and abandonment
rate for each of your campaigns
 Create unique campaign tracking links,
reports and pixels for your affiliates
 Exclude internal usage and testing traffic
to keep your campaign information
accurate

30. Optimization – Increase Revenue and Conversions
Behavioral Targeting
 Deliver the right content to the right
people
 Increase engagement
 Maximize revenues and conversion
 Improve your site’s user experience

31. Optimization – Increase Revenue and Conversions
A/B and Multivariate Testing
 Create tests instantly – zero IT
involvement
 Optimize multiple conversion goals
 Evaluate the potential of your
marketing channels
 Target your tests to specific visitor
segment
 Easily create, manage and document
your tests

32. Visitor Profiles – Understand Who Your Customers Are
User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity
 Visitor demographics reports and
segments
 Visitor behavioral and click path analysis
 Tie all available users information with
users activity
 Get a detailed report per visitor on
goals and funnels completed, pages
viewed, time distance to conversion and
multiple traffic sources used to drive the
user to your site (upper-funnel)

33. Voice of Customer
Page-Based Comments, Surveys, Website Satisfaction Polls
 Zero IT involvement
 Ask the questions web analytics reports cannot answer
 Give your customers a way to tell you what they want
 Target your questions to a specific visitor segment

34. Search Engine Optimization
Search engine and keywords reports, site map management, SEO violations and errors.
 Explore search engines and keywords which
drive traffic to your site
 Find out which search engine and keywords
are best in generating sales
 Discover which keywords convert best
 Create an accurate and updated sitemap
 Track content changes in real time - deleted
pages, changes in site inventory and
structure

35. Plugins
CRM Integration
Third Party Tools Integration
Customers may use your website dozens of times
before ever talking to your sales team. They research
new products, download educational material, interact
with other customers or chat with customer support
representatives.
The CardioLog Web Marketing Automation
Middleware (WMAM) is a platform for implementing
and integrating third party marketing services and
tools into SharePoint Internet sites.
The CardioLog CRM plugin feeds all your web visitor
data directly from SharePoint into CRM, updating
customer profiles daily so it is accessible to sales.
With detailed web analytics data for each lead, sales
teams can make more informed decisions - based, for
example, on how active each lead has been on the
website, or which product pages he viewed.
CardioLog WMAM enables customers to easily deploy
and use the best of bread web marketing solutions on
the market, with no need to edit any source code or
deploy modules to production environments.
Our current third party tool inventory includes plugins
for surveys, funnel analytics, chat, heat and click maps,
visitor scoring, and many more.

36. Special Free Trial Offer: intlock@Atidan.com
215-825-5045 x5001
Visit us at www.intlock.com
Join our readers at blog.intlock.com