My current resume.

1. *A professional communicator who provides the vision and guidance needed to navigate the waters of social media, digital marketing, influencer
relations and content creation. I’m a creator of blended communications, evolved influence and integrated experiences to make maximum,
measureable impact. I’ve also analyzed the role of influence and how it can be measured, tracked and evolves.
Leader of creative, technology and content teams that produce award-winning projects which connect audience interests with business goals.
Actively involved with new business development to identify prospective clients and produce proposals, budgets and specifications; and then present
those ideas. By truly understanding my client’s business needs, customers, and goals; I’m able to provide solutions of greater value.
I seek a position where I can define and implement new tactics and strategies for digital communications and social media engagement. I desire to
propagate these ideas across organizations and their business clients and partners.
CAREER HISTORY
MSL NEW YORK, NEW YORK, NY VICE PRESIDENT, DIGITAL & SOCIAL MEDIA 2/2010 TO 7/2011
Lead social media and digital strategist for MSL New York’s Corporate Practice. I defined audience and influencer
engagement strategies, consulted on employee social media policies and provided social media best practices and execution B2B and consumer social and
for integrated campaigns. I was also a leader of the North American digital team. digital strategist for MSLGROUP
and Publicis Groupe clients.
Clients included P&G, Citibank, UTC, Daiichi Sankyo, Northeast Utilities
SNARK & AWE SOCIAL MEDIA CONSULTANT / FREELANCE 9/2004 TO PRESENT
Provide social and digital media guidance for corporations, local small businesses and nonprofits. I also organized two
Twestival fundraising events and worked with Comcast to provide training for Seattle-based nonprofits. My social media based Freelance social media consulting,
job search campaign was a CNN Money feature story. engagement and training.
Clients included or Comcast, Forrester Research, Akamai and Digital Influence Group
WAGGENER EDSTROM, BELLEVUE, WA VICE PRESIDENT, DIGITAL STRATEGIES 6/2007 TO 12/2008
Lead digital strategist for the agency’s myriad Microsoft accounts. I evaluated agency digital/social fluency and provided
training to raise the overall digital competency of account staff. I developed a framework to encourage the use of search,
online video, Facebook, Twitter and other types of conversational content to inform and amplify PR and marketing programs. Improved social media fluency and
I also helped to reorganize the agency’s disparate services group into the award-winning WE Studio D team. digital storytelling impact for
Microsoft and its agencies.
Clients included Windows, Virtual Server, OpenXML, Internet Explorer, Office, Central Marketing and Corporate
Communications.
DIGITAL INFLUENCE GROUP, WALTHAM, MA VICE PRESIDENT OF INTERACTIVE | STRATEGIC CONSULTANT / PROJECT DIRECTOR 11/2004 TO 6/2006
I was part of the founding team of the groundbreaking Digital Influence Group. I helped define the initial products and
methodologies for identification and engagement of online communities and influencers. I developed content strategies and Early stage social media
analysis to enable the creation of viral content. practitioner.
Clients included Visa International, Babson College, MIT and Jeteye.com
CRAMER, NORWOOD, MA VICE PRESIDENT, INTERACTIVE 5/1995 TO 8/2004
I was the founder of Cramer’s interactive division. Under my leadership, the group grew from a single employee to over 25
people, and produced $3.5 Million annual revenue. I hired and managed programmers, project managers, designers, Founder of an award-winning digital
compressionists and content creators. I was also a leader in the overall agency and helped to define the company’s agency with Fortune 100 clients.
transformation. During my tenure, my group won seven Massachusetts Interactive Multimedia Council (MIMC/MITX) awards. Increased profitability during
economic downturn via product and
Clients included Comcast, Motorola, Genzyme, HP, RadioShack, Fidelity Investments, SAAB, IBM, Boston Scientific, Serono
pricing strategies.
and Pfizer
Doug Winfield (917) 720-0916 dougwinfield@gmail.com @D2K

2. Education
Northeastern University
College of Computer Science
I studied computer science and was actively involved with campus arts, communications and music groups. I combined my interests in computers,
video, and art into a focus in interactive media. This included additional study at the Boston Film and Video Foundation and internships with several
video production companies.
CAPABILITIES & SKILLS
Client Strategy & Business Project Management Group Management
Development Project Specifications Business Planning & Budgeting
Goal Assessment Budgeting Product Development
Digital / Social Media Consulting Resource Planning Pricing
Engagement Planning Project Oversight Hiring & Staff Development
Proposal & Pitch Development Education & Evaluation
Client / Project Team Coordination Job Descriptions
Product Research & Implementation
Content Development Social Media Engagement
Creative Briefs Influencer & Venue Identification
Technical Specifications Engagement Planning
Interface / Design Consultation Content Distribution
Audio / Video Media Production Measurement & Influence Analysis
Project Awards
Cramer “Crameronline”: 2004 MITX/MIMC Award
E3 “E3 Insider”: 2004 MITX/MIMC Award
Comcast “Digital Den”: 2004 CTAM Mark Award
Continental Teves “Safely There”: 2003 MITX/MIMC Award
Cotting School “Campus Tour”: 2002 MITX/MIMC Award
BankRI “CampusMate Card”: 2001 MITX/MIMC Award
Compaq “Presillionaire”: 2000 MITX/MIMC Award
Doug Winfield (917) 720-0916 dougwinfield@gmail.com @D2K