- Acquia is a software company founded by Dries Buytaert, the creator of Drupal, to provide products and services for developing websites using Drupal. - It has over 220 employees and 2000+ customers, and has raised $38.5 million in capital. - Acquia offers professional services, training, hosting infrastructure, and tools to help organizations develop, deploy and maintain Drupal-powered websites and web applications.

1. Making it easier to develop, deploy
ACQUIA - FAO and maintain Drupal web sites
Cyril Reinhard
Regional Director Southern Europe
ACQUIA
Fabrice SOLLAMI
Manager, EMEA Technical Sales
ACQUIA
© Acquia, Inc. 2012.
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2. Acquia Company Overview
© Acquia, Inc. 2012.
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3. Acquia Company
• Founded by Drupal project
Founder & lead Dries Buytaert
• Enterprise web & software
experience
• 220+ employees
• Global:
• Boston, London, Portland,
Washington DC, Paris,
Belgium
• 220% 3 year CAGR
• 2000+ customers
• $38.5M raised capital
© Acquia, Inc. 2012.
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4. Acquia Drupal Experts and Main contributors
5#[of#the#top#30#Drupal#7#contributors#]
7#[employees#on#the#Drupal#security#team#]
150+#[employee7maintained#Drupal#modules#]
45,000+#[code#“commits”#to#Drupal#community#modules#]
Drupal#6#&#7#[co7maintained#by#Acquia’s#Gábor#Hojtsy#and#Angie#Byron#]
8+#Billion#[http#requests#served#by#Acquia#Cloud#in#May#2012#
]
© Acquia, Inc. 2012.
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5. Drupal Market
© Acquia, Inc. 2012.
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6. “ We are now in the
5th major technology cycle of
”
the past half century
Mary Meeker
Kleiner
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7. “ We are now in the
5th major technology cycle of
”
the past half century
Mary Meeker
Kleiner
Mainframe Mini-computer Desktop Internet Mobile
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8. jeudi 5 juillet 12

9. Drupal sites
1.5 million
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10. jeudi 5 juillet 12

11. jeudi 5 juillet 12

12. All CMS sites
6.7%
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13. jeudi 5 juillet 12

14. jeudi 5 juillet 12

15. All sites
30%
CMS sites
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16. All sites
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17. jeudi 5 juillet 12

18. Mobile
25X growth
over next 5 years!
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19. Drupal is the Largest
Open Source Community in the World
Open source, web phenomenon
Market Presence 1,500,000+ sites
Global Adoption 228 countries
Extensive Capabilities 16,000+ modules
Broad Community 800,000+ members
Active Development 17,000+ developers
2X the size of Linux developer community
PROPRIETARY AND CONFIDENTIAL - do not redistribute
jeudi 5 juillet 12

20. It’s all about the modules
Drupal “Core” Modules
• 30 modules
• 800 contributors
Drupal “Community” Modules
• 16,000+ modules
• 17,000+ contributors
Testing
• qa.drupal.org with 30k tests
Module Extending
• “Hooks” enable developers to override module
behaviors, customize with precision
© Acquia, Inc. 2012.
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21. Content-Rich Web Experiences
Profiles &
Content
Friends
(Micro) Rich
Blogging Media
UGC Social Template
Analytics Workflow
Groups Mobile
Social
Menu / IA
Tagging
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22. Assembled Web Experiences
Architecture to rapidly “assemble” experiences from
building-blocks instead of code sites from scratch.
Drupal core Drupal + recommended Solution
modules Distributions
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23. Inside many large
organizations,
the web is broken
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24. Inside many large
organizations,
the web is broken
• Duplication of content
• Disparate sources
• Disconnected reporting
• Islands of excellence
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25. Customers expect
integrated
experiences
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26. Drupal, it’s all about the community!
© Acquia, Inc. 2012.
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27. Acquia, Guide for Drupal
© Acquia, Inc. 2012.
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28. Acquia, [ start! ]
Drupal Guide
Learn
• Experts
• Drupal Services /
Monitoring
Build
• Support and Advices
• Best practices Deploy
• Trainings
• Distributions
Maintain
• Open SaaS
• PaaS for Drupal
[enterprise
deployment ]
© Acquia, Inc. 2012.
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29. Acquia Product Offerings
Professional Drupal
Services Training
Drupal
Gardens Enterprise Site Factory!
Acquia
Cloud
Managed Deployments!
Acquia
Network
Drupal Management Suite!
CONTENT! COMMUNITY! COMMERCE!
© Acquia, Inc. 2012.
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30. Acquia Network
Support
* Professionnel
* Entreprise
* Elite
Services
* Insight
* SEO Grader
* Search
* Mollom, New Relic...
Library
* Drupalize.me (vidéos)
* Best practices
* FAQ
* Articles
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31. “Answers I need...”
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32. “Answers I need...”
800+ Articles
1000+ FAQs
500+ Podcasts, Webinars and
Videos
and more to come!
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33. “...has my back”
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34. “...tools I can use.”
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35. Acquia Tools
• Acquia Insight provides real-time
analysis and proactive alerts for issues
with your Drupal code and configuration.
• Acquia SEO Grader helps you
increase traffic from organic search by
identifying areas for improvement in how
your site is rendered by Drupal.
• Acquia Search gives you a rich,
faceted search engine (Powered by Solr/
Lucene) that you can have up and
running on your site in minutes.
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36. Acquia Insight
• Dynamic scoring: On demand scoring
(0-100) based on site code & config
• Drupal code analysis: Identify module
code modifications to quickly identify and
resolve issues
• Configuration monitoring: Monitors
more than 80 configuration, performance
and security settings
• Proactive alerts & recommendations:
Configurable email alerts and practical
‘Help Me Fix’ recommendations.
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37. Acquia Product Offerings
Expert Services OpenSaaS Accelerators
Drupal Gardens Commons
Drupal Training
Platform as a Service
Managed Cloud Dev Cloud
Software Publishing
Drupal Commerce
OpenPublish
Professional
Subscriptions
OpenPublic
Services Acquia Network Acquia Library OpenScholar
OpenAtrium
Insight Drupal Support
Remote Admin Acquia Search
© Acquia, Inc. 2012.
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38. Acquia - Drupal Gardens
Acquia, Sites Factory and
Flexible Organisation
Examples and Demonstrations
© Acquia, Inc. 2012.
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39. The Enterprise Web Platform!
eCommerce
Corporate Site! Sites!
Product sites! Marketing Microsites!
Community sites!
Other sites!
Collaboration Departmental
Intranet ! Sites!
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40. Web engagement management is
the hub of digital customer interactions
Rich Media
Management
Customer
Multi Channel
Communications
Campaigns
& Service
Web Experience
Management
Personalization
Social
and marketing
Engagement
automation
Analytics, test
and optimization
© Acquia, Inc. 2012.
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41. Example 1 - Drupal and multi-canal
Maxim.com
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42. Example 1 - Drupal and multi-canal
Maxim.com
© Acquia, Inc. 2012.
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43. Example 1 - Drupal and multi-canal
Maxim.com
© Acquia, Inc. 2012.
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44. Example 1 - Drupal et le Multi-canal
Maxim.com
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45. Example 1 - Drupal et le Multi-canal
Maxim.com
Responsive
Themes
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46. Each Organization Needs a Mix of
Deployment Models
Internal
Hosting
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47. Examples 2 - Drupal : Gestion multi-sites
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48. Examples 2 - Drupal : Gestion multi-sites
Warner Music
Group
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49. Examples 2 - Websites Without Boundaries
Grow your site in
Drupal Gardens
Acquia manages
Drupal stack & hosting
Grow your site with:
•Custom modules
•Custom code, plugins
•Integration with 3rd party API’s
Acquia manages code,
Drupal stack & hosting
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50. Examples 2 - Websites Without Boundaries
Grow your site in
Drupal Gardens
Acquia manages
Drupal stack & hosting
Grow your site with:
•Custom modules
•Custom code, plugins
•Integration with 3rd party API’s
Acquia manages code,
Drupal stack & hosting
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51. Demonstration - DrupalGardens - Sites
Factory
1 Select Drupal template Templates
Information architect
Page structure
Roles & permissions
Functional needs
Specific modules
2 Customize theme
3 Add content
4 Add people & GO!
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52. Drupal - Web Experience Mgt
© Acquia, Inc. 2012.
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53. Web success expectations are changing
• Key metrics for digital marketing effectiveness
is conversions
- Visitors to leads
- Leads to online sales
- Citizens to information
© Acquia, Inc. 2012.
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54. Marketers want a fast path to conversion
• Can my business users
Can I create content and create and manage content?
pages quickly? • Can we roll out new websites
fast?
• On my site?
Can I connect and engage • On my social channels?
with visitors? • On mobile devices?
• With targeted content?
How do I improve my • How do I measure the success
conversions? of web experiences?
© Acquia, Inc. 2012.
jeudi 5 juillet 12

55. Web engagement management is
the hub of digital customer interactions
Rich Media
Management
Customer
Multi Channel
Communications
Campaigns
& Service
Web Experience
Management
Personalization
Social
and marketing
Engagement
automation
Analytics, test
and optimization
© Acquia, Inc. 2012.
jeudi 5 juillet 12

56. WEM enables site owners to:
... engaging experiences
Create without developers
Connect … with customers across
multiple delivery channels
Convert … visitors into customers via
analytics & targeting
© Acquia, Inc. 2012.
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57. WEM enables site owners to:
• Layout flexibility within page templates
... engaging experiences • Rich media management
Create without developers • Multilingual support
• Flexible editorial workflows
• Content re-use across sites
Connect … with customers across
multiple delivery channels
Convert … visitors into customers via
analytics & targeting
© Acquia, Inc. 2012.
jeudi 5 juillet 12

58. WEM enables site owners to:
• Layout flexibility within page templates
... engaging experiences • Rich media management
Create without developers • Multilingual support
• Flexible editorial workflows
• Content re-use across sites
• Integration with social medial channels
• Automated, multichannel publishing
Connect … with customers across
• Personalized content
multiple delivery channels
• Visitor tracking, segmentation
• Social engagement
Convert … visitors into customers via
analytics & targeting
© Acquia, Inc. 2012.
jeudi 5 juillet 12

59. WEM enables site owners to:
• Layout flexibility within page templates
... engaging experiences • Rich media management
Create without developers • Multilingual support
• Flexible editorial workflows
• Content re-use across sites
• Integration with social medial channels
• Automated, multichannel publishing
Connect … with customers across
• Personalized content
multiple delivery channels
• Visitor tracking, segmentation
• Social engagement
• Integration with best of breed analytics
Convert … visitors into customers via • A/B, multivariate testing
analytics & targeting
• Visitor tracking & funnel analytics
• Performance benchmarking
© Acquia, Inc. 2012.
jeudi 5 juillet 12

60. Drupal for Web Experience Management
• Rapid cycle content and page creation
• Integration with social and backend systems
• Delivery across multiple channels
• Engage visitors with native social capabilities
• Improve website efficiency with personalization
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61. Create
Flexible layout tools for content creators
• Drag, drop page layout
• Usable by content
creators; reduce
developer reliance
• Manage branding via
templates
© Acquia, Inc. 2012.
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62. Create
Integrated rich media management
• Centralized media repository
• Reuse media across sites
• Video upload/encode;
pre-packaged player
• Digital rights management
© Acquia, Inc. 2012.
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63. Create
Editorial workflows
• Content creator / editor
workbench
• Content & layout
versioning,
pre-release preview
• Customizable approval
workflows
© Acquia, Inc. 2012.
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64. Connect
Content delivery and re-use
• Integrated publishing
to social channels
• Headless delivery to
mobile apps
• PubSub and RSS for
syndication
• REST APIs for content
re-use elsewhere
© Acquia, Inc. 2012.
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65. Connect
Multichannel publishing
• Responsive design
supports every new
device
• Deliver content as web
services for use by
application developers
• Automated publishing
across social & email
channels
© Acquia, Inc. 2012.
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66. Connect
Content personalization and targeting
Site visitors
• Authenticated and
anonymous visitors
• Implicit and explicit
conditions
• Visitor segmentation
© Acquia, Inc. 2012.
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67. Convert
Results-driven impact
• Integrate existing web
analytics suites
• Track and optimize visitor
activity
• Benchmark sites
performance
• Point / click webforms &
configurable submit
actions
© Acquia, Inc. 2012.
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68. Drupal is already a powerful WEM solution
Rich Media
Management
Customer
Multi Channel
Communications
Campaigns
& Service
Web Experience
Management
Personalization
Social
and marketing
Engagement
automation
Analytics, test
and optimization
© Acquia, Inc. 2012.
jeudi 5 juillet 12

69. Drupal is already a powerful WEM solution
Rich Media
Management
Customer
Multi Channel
Communications
Campaigns
& Service
Web Experience
Management
Personalization
Social
and marketing
Engagement
automation
Analytics, test
and optimization
© Acquia, Inc. 2012.
jeudi 5 juillet 12

70. Marketing & IT face differing challenges
CMO
• Mobile optimized experiences
• Harness social media
• Mass personalization / testing
• Translation
• Managing digital assets
• Marketing dashboards / reporting
© Acquia, Inc. 2012.
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71. Marketing & IT face differing challenges
CMO CIO
• Mobile optimized experiences • Mobile app development
• Harness social media • Big data / web scale
• Mass personalization / testing • Increase return from analytics
• Translation • Localization costs / quality
• Managing digital assets • Content distribution services
• Marketing dashboards / reporting • Platform integration / ecosystem
© Acquia, Inc. 2012.
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72. Drupal Is The Solution For Both CMO & CIO
Dominant ! 1,500,000+ sites
Innovative! 12,000+ modules
Community ! 600,000+ members
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73. Organisation : Multi-langues, Culturelle, Communautaire
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74. Organisation : Multi-langues, Culturelle, Communautaire
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75. Organisation : Multi-langues, Culturelle, Communautaire
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76. Politique : Réseau, Communautaire, Interaction, Média
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77. Politique : Réseau, Communautaire, Interaction, Média
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78. Politique : Réseau, Communautaire, Interaction, Média
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79. Politique : Réseau, Communautaire, Interaction, Média
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80. Politique : Réseau, Communautaire, Interaction, Média
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81. Banques : Multi-langues, Personnalisation, Intégration
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82. Banques : Multi-langues, Personnalisation, Intégration
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83. Media : Editorial, forte audience, interaction, média
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84. Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12

85. Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12

86. Media : Editorial, forte audience, interaction, média
jeudi 5 juillet 12

87. Media : Editorial, forte audience, interaction, média
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88. Media : Editorial, forte audience, interaction, média
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89. E-commerce, distribution, transport, industrie
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90. E-commerce, distribution, transport, industrie
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91. E-commerce, distribution, transport, industrie
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92. E-commerce, distribution, transport, industrie
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93. E-commerce, distribution, transport, industrie
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94. This complicates reaching the core enterprise goal:
Deliver the at the to the via the
right message right time right user right channel
© Acquia, Inc. 2012.
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95. Partners
© Acquia, Inc. 2012.
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96. Customers
Media! Entertainment! Public Sector! Higher Ed!
© Acquia, Inc. 2012.
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97. Customers
High Tech! Pharma / Healthcare! Financial Services! Others!
© Acquia, Inc. 2012.
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98. Great web experiences
drive great business results
Create, connect, and convert with Drupal
© Acquia, Inc. 2012.
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99. Time to kick ass
with Drupal 8!
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100. jeudi 5 juillet 12

101. Authors
Site visitors Developers
jeudi 5 juillet 12

102. Authors
Modern
framework
Site visitors Developers
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103. jeudi 5 juillet 12

104. jeudi 5 juillet 12

105. Symfony benefits
A robust, modern toolkit for today's web
Well-tested, open source code
A healthy, welcoming community behind it
"It's like when we adopted
jQuery, but for the backend!"
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106. Authors
Great
mobile
experience
Site visitors Developers
jeudi 5 juillet 12

107. In 2000 all traffic came from desktop browsers
Desktop
100% Mobile
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108. In 2010, 3% of all traffic came from mobile
3%
Desktop
Mobile
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109. By 2015, mobile traffic will increase 25x
Desktop
Mobile
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110. Mobile traffic will consist of 2 types
Desktop
Mobile
Native applications Mobile browser
(iOS, Android)
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111. Drupal in the 5th technology cycle
HTML 5, Desktop
responsive Mobile
RESTful design
web services,
SDKs?
Native applications Mobile browser
(iOS, Android)
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112. We need to embrace the mobile culture!
jeudi 5 juillet 12

113. Authors
Great
authoring
tools
Site visitors Developers
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114. Drupal wins the technical decision ...
Sitecore Technical strength
8
7
Open Text 6
CQ5
5
4
3
2
1
Drupal 0 Plone
Joomla Squiz
Wordpress
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115. ... but lags in authoring experience
Sitecore Technical strength
8
7
Authoring experience
Open Text 6
CQ5
5
4
3
2
1
Drupal 0 Plone
Joomla Squiz
Wordpress
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116. Drupal experience
In-line editing Ideal Pro
10 Ideal product Drupal
9
8
7
Mobile authoring 6 Workflow
5
4
3
2
1
0
Localization Content staging
Media
Layouts
management
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117. Making content authoring easier
jeudi 5 juillet 12

118. Making content authoring easier
Put “more in core”
• More in-line editing
• Improved content
administration tools
• Better media support
• Page and layout
building tools
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119. Making content authoring easier
Put “more in core” Embrace distributions
• More in-line editing • Better promote
distributions on
• Improved content Drupal.org
administration tools
• Better media support • Grow community
around distributions
• Page and layout
• Figure out revenue
building tools model
jeudi 5 juillet 12

120. Drupal 8 is targeted for August 2013
2012 2013
Feature freeze Code freeze Release
We are here
jeudi 5 juillet 12

121. Drupal 8 is targeted for August 2013
2012 2013
Dec 1 Feb 1 Aug
Feature freeze Code freeze Release
We are here
jeudi 5 juillet 12

122. Drupal 8 initiative status
Analysis Design Development
Config Mgmt
Web services
Layouts
Multilingual
HTML 5
Mobile
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123. Time to kick ass
with Drupal 8!
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124. © Acquia, Inc. 2012.
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125. Platform Fr
a m
ew
l
ia
or
c
So
k
Reduce
Time to
deploy
cost
S ca
al
l ab
lob
i lity
G
Mobile
© Acquia, Inc. 2012.
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126. Platform Fr
a m
ew
l
ia
or
c
So
k
Reduce
Time to
deploy
cost
S ca
al
l ab
lob
i lity
G
Mobile
© Acquia, Inc. 2012.
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127. Platform Fr
a m
ew
l
ia
or
c
So
k
Reduce
Time to
deploy
cost
S ca
al
l ab
lob
i lity
G
Mobile
© Acquia, Inc. 2012.
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128. Time to So
eploy cia
d l
al
ob
Gl
Platfo
rm
obile
Fr
M
am
ew
lity
o
bi cost
rk
c ala Reduc
S e
© Acquia, Inc. 2012.
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129. Finance: Reduce time to deployment
jeudi 5 juillet 12

130. Finance: Reduce time to deployment
Before:
• 2 year project to replace 60+ websites
• Was shut down 2 weeks before launch
• 0 sites went online
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131. Finance: Reduce time to deployment
jeudi 5 juillet 12

132. Finance: Reduce time to deployment
After:
• Migrating 60+ sites to Drupal
• Launching 2-3 sites per month
• Broad-based wins for all
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133. Platform F
ra
m
ew
l
ia
or
c
So
k
Reduce
Time to
deploy
cost
S ca
al
l ab
lob
i lity
G
Mobile
© Acquia, Inc. 2012.
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134. Sca lability M
ob
ile
co ce
du
st
Re
Global
k
ramewor
de e
F
T
pl to
im
oy
rm
la tfo
P Social
© Acquia, Inc. 2012.
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135. Media: Cloud scalability
jeudi 5 juillet 12

136. Media: Cloud scalability
• IT wins:
• Can now scale up dynamically within
minutes based on demand
• Architecture includes global failover
• Marketing / business wins:
• Live on-site reporting & blogging
• 20x traffic spikes
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137. © Acquia, Inc. 2012.
jeudi 5 juillet 12

138. Platform Fr
a m
ew
l
ia
or
c
So
k
Reduce
Time to
deploy
cost
S ca
al
l ab
lob
i lity
G
Mobile
© Acquia, Inc. 2012.
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139. Social
to
Pl
e y
im plo
at
T e
fo
rm
d
Framework
Global
Re cos
b ile
du t
o
M
ce
Scalability
© Acquia, Inc. 2012.
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140. High Tech: Social community
jeudi 5 juillet 12

141. High Tech: Social community
• 243,000+ community members
• 95% of all content created by
members
• Motivated by recognitions and
rewards
jeudi 5 juillet 12

142. High Tech: Social community
• 243,000+ community members
• 95% of all content created by
members
• Motivated by recognitions and
rewards
jeudi 5 juillet 12

143. Platform Fr
a m
ew
l
ia
or
c
So
k
Reduce
Time to
deploy
cost
S ca
al
l ab
lob
i lity
G
Mobile
© Acquia, Inc. 2012.
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144. Frame
rm w ork
la tfo
P
Re st
du
co
ce
l
Socia
Sca lability
me loy
to
Ti p
de
Mo
bil
e
Global
© Acquia, Inc. 2012.
jeudi 5 juillet 12

145. Government: app framework
jeudi 5 juillet 12

146. Government: app framework
jeudi 5 juillet 12

147. Government: app framework
jeudi 5 juillet 12

148. Government: app framework
jeudi 5 juillet 12

149. Platform Fr
a m
ew
l
ia
or
c
So
k
Reduce
Time to
deploy
cost
S ca
al
l ab
lob
i lity
G
Mobile
© Acquia, Inc. 2012.
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150. Global Tim
de e t
plo o
ile
y
ob
M
Social
Sc alability
la P
st e
tfo
co u c
rm
R ed Framewo
k r
© Acquia, Inc. 2012.
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151. Media: Global
German
jeudi 5 juillet 12

152. Media: Global
French
German
Dutch
Spain
• Localized text strings and
content
• Shared themes, site structures
• Flash menus driven through
Drupal
jeudi 5 juillet 12

153. Drupal is driving success in every market
Media & Entertainment Public Sector Business Higher Ed
Others
© Acquia, Inc. 2012.
jeudi 5 juillet 12