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How to make use of Facebook to create WOM

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Cynthia Chan
Cynthia Chan
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HOW TO MAKE USE OF FACEBOOK TO CREATE WORD OF MOUTH ? July 2010
GLOBAL STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL STATISTICS ,[object Object],[object Object],[object Object],[object Object]
HOW HOT IS FACEBOOK IN HONG KONG?
Facebook population keeps growing
Hong Kong Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Rate
User Age Distribution - Facebook Hong Kong
Male/Female User Ratio - Facebook Hong Kong
Male/Female User Growth - Facebook Hong Kong
Age Growth - Facebook Hong Kong
EXAMPLE OF HOW BRANDS MAKE USE OF FACEBOOK ?
Promote Interactivity - Gap ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Full Website Experience Within Facebook ,[object Object],[object Object]
Special Facebook Offers ,[object Object],[object Object],[object Object]
Facebook Game
Managing a Facebook Page
Facebook Fans Page Activation and Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bossini Page on Facebook
THANK YOU Cynthia Chan Account Director, Ketchum Hong Kong Digital Strategist, Ketchum Greater China [email_address]

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