A 60-minute webinar discussing the cost of failure associated with poor training implementation and why to do about it.

1. © 2013 NetSpeed Learning Solutions. All rights reserved. 1
Why Most Training Fails:
Five Keys for Flawless Implementation
August 6, 2013

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Webinar Objectives
• Define specific training goals that link to
your overall strategic objectives
• Ensure buy-in from multiple levels of
management
• Fully engage your learners during and after
the session to support learning transfer
• Build a training impact map to
communicate results to senior
management

3. © 2013 NetSpeed Learning Solutions. All rights reserved. 3
About Cynthia Clay
• 25+ years of experience
• Author of Great Webinars and Peer
Power
• An expert in collaborative, engaging
virtual learning
• Committed to helping organizations
achieve flawless implementation

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Tweet
#flawless

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Purpose Poll
What got you
here today?

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Our Story
1992
•Began as an independent consulting practice
•Provided organization and leadership development to Pacific NW clients
2000
•Developed NetSpeed Leadership (blended learning)
•Expanded nationally
2006
•Developed Blazing Service (blended learning)
•Began to experiment with interactive, VILT using web conferencing
2007
•Developed NetSpeed Fast Tracks™ (integrated learning system)
2008
•Rebranded the company as NetSpeed Learning Solutions
•Repurposed all programs for VILT
2009
•Introduced the Virtual Facilitator Trainer Certification course
•Published Great Webinars
2011
•Published Peer Power
•Launched the Peer Power virtual training program
2012
•Established as virtual learning experts
•Wiley & Sons republish both Great Webinars and Peer Power

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Pulse Check
Have you ever experienced a failed training
implementation?
Yes
No

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Flawed Implementation
What causes a training
implementation to fail?

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Causes of Failure
• Poor instructional design
• Lack of managerial support
• Bad timing
• Learners unprepared to learn
• No organizational value or
visibility
• Poor facilitator/trainer
• Technology failure
• Wrong training method

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Cost of Failure Poll
What percentage of training fails?
10 – 35%
36 – 54%
55 – 74%
75 – 90%

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Failure Rate
• 31% (Knowledge Pool reported in the UK
Guardian)
• 90% (Robert Brinkerhoff’s research)

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Cost of Failure
What are the tangible and intangible costs of a
failed implementation?

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Dollars Wasted
• 31% - 90% of the $55.8 billion spent on
training in 2012
• $17.30 - $50.2 billion per
year wasted.

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Midsize Organization
• $2 million invested in employee training
• $620,000 to $1.8 million of that investment
was wasted.

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Jack Welch
“An organization’s ability to learn and
translate that learning into action is the
ultimate competitive advantage.”

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Define Success
Think of the most successful training
implementation you’ve experienced.
What made it so successful?

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Flawless Implementation

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Flawless Implementation

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Flawless Implementation

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Flawless Implementation

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Flawless Implementation

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Well-designed Curriculum
• How are skills, knowledge, and attitudes
being used on the job?
• What barriers might prevent learning from
being transferred?
• What should be done before,
during, and after training to
enhance learning transfer?

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Completion Rates
How do you achieve high completion
rates?
Why do learners complete any course?

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On-the-job Application
• Provide tools and resources
• Engage managers to support,
encourage, and reinforce
• Capture case examples from
learners
• Build communities of practice
(social media)

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Managerial Support
94% of learners who experienced
improved performance reported that
their manager provided support and
encouragement to attend and
apply the training.
Flawless Implementation white paper

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Performance Improvement
How can you document performance
improvement?

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Organizational Impact
• Build an impact map
• Identify key indicators
• Collect application examples and cases
• Report completion rates, application rates,
and success cases to senior management

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Impact Map

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Best Practices
• Organizational Support
• Managerial Support
• Training Impact Maps
• Post-class
Reinforcement

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Gaining Org Support
Why evidence have you seen of strong
organizational support?
Stakeholders engaged in design
Participants’ successes featured in newsletters
Active discussion forums
Programs have respected internal
“champions”
Senior management is apprised of results

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Organizational Support
• Create high visibility for key programs
• Engage critical stakeholders to identify key
issues, challenges, and business
drivers
• Leverage internal newsletters,
blogs, and discussion forums
• Identify senior management
“champions”

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Managerial Support
• Attend the training program
• Set goals with direct reports
• Reinforce on-the-job application
• Include training and skill
development goals in
performance reviews
• Collaborate with direct reports
to write and share case studies

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Gaining Managerial Support
How do you gain that level of managerial
support and buy-in?

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Building an Impact Map
Skills
• What skills are developed in this course?
Critical
Tasks
• What critical tasks will the learner be able to
complete as a result of training?
Impacts
• What impact will the performance of these tasks
have on the organization?
Business
Results
• What business results will be achieved due to
these impacts?
Strategic
Objectives
• What strategic objectives will be supported?

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Online Reinforcement

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NetSpeed Fast Tracks™

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Webinar Objectives
• Define specific training goals that link to
your overall strategic objectives
• Ensure buy-in from multiple levels of
management
• Fully engage your learners during and after
the session to support learning transfer
• Build a training impact map to
communicate results to senior
management

38. © 2013 NetSpeed Learning Solutions. All rights reserved. 38
Flawless Implementation

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Best Practices
• Organizational Support
• Managerial Support
• Training Impact Maps
• Post-class
Reinforcement

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• Achieve flawless implementation
• Reduce wasted training dollars
• Offer ready-to-launch blended programs
• Report business impact
• Receive flexible, responsive service
Benefits

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What best practice will you take away from this
webinar?
Let’s Take Action

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• Receive a link to download a white paper on
Flawless Implementation
• Receive a link to view the slides
• Receive a link to view a recording of this webinar
Take Our Survey

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Q & A

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Thank You!