1. TODOBEBE AND MARCH OF DIMES RENEW PARTNERSHIP
Alliance Aims to Improve Education and Care for Hispanic Moms in Its Second Year
MIAMI -- March 10, 2009 – Todobebé www.todobebe,com and the March of Dimes
www.marhofdimes.com, both leading organizations dedicated to educating parents to help promote
healthy families, announced today the renewal of their cross-promotion, multimedia partnership to
improve education and care for Hispanic mothers across the country. Following its successful launch last
year, the March of Dimes has extended their partnership with Todobebé for 2009 to include celebrity
PSAs, video links and promotion of consumer events.
To kick off the renewed relationship, Todobebé produced a special March for Babies® PSA starring Viva
la Familia de Todobebé TV co-host, world-famous actress and mother of two, Aracely Arambula
http://mi.todobebe.com/aracely-arambula. This partnership also includes the March of Dimes
participation in Todobebé’s annual Viva la Familia Fiesta, as well as digital efforts that create live links
from their daily blog, blog.nacersano.org, to the video channel on Todobebe.com
http://todobebe.com/videos/1/video/87f4ebf29238c.
“This extended partnership with Todobebé provides the March of Dimes with an even wider reach for our
Spanish-language educational messages,” said Dr. Jennifer L. Howse, President of the March of Dimes.
“It uses an influential media personality and gives us the chance to help more Spanish-speaking moms
have stronger, healthier babies.”
Todobebé is also demonstrating its commitment to supporting key March of Dimes initiatives through its
multimedia platforms, including the March for Babies event and National Prematurity Month. The March
of Dimes will also cross promote Todobebé’s unique properties and content at national Hispanic
conventions, such as the League of United Latin American Citizens (LULAC) www.lulac.org and the
National Council of La Raza www.nlci.org.
“Our ongoing partnership with the March of Dimes continues to forge the types of relationships
Todobebé seeks to create with academic, public health and advocacy organizations to share information
of pressing health, mental health and safety issues,” said Cynthia Nelson, Todobebé’s Chief Operating
Officer http://www.linkedin.com/in/cynthianelson .

2. In 2008, this partnership reached more than 170,000 Hispanic families in homes across the nation through
Todobebé’s Viva la Familia www.fiesta.todobebe.com event and far exceeded expectations in creating
greater awareness and participation from mothers across the country.
About Todobebe, Inc.
Todobebé, Inc is a global media company dedicated to the adventures of parenting. Its core branded
properties include quot;Todobebéquot; or quot;All things Babyquot;, and quot;Viva La Familiaquot; or quot;Hooray for Familyquot;, and
provide the best in family entertainment and expert advice to millions of Spanish speakers worldwide
through national broadcast TV formats, radio content, digital community and content websites,
promotions, and licensing. Since its launch in 1999, Todobebé has grown from a trusted source for
Spanish-speaking moms planning, expecting, and raising children 0 to 5 years old, to an integrated
marketing partner for advertisers seeking efficient, custom marketing programs that build brand loyalty,
drive purchases and measure results within an exclusive, entertaining and family-friendly context.
For more information, please visit http://client.todobebe.com/corporate.
About Viva la Familia, Inc.
Todobebé's Viva La Familia properties include a Viva La Familia branded multi-media promotions
platform and the Viva La Familia TV show. The popular family TV show is a one-hour format in which
dreams come true, Todobebé comes to the rescue, and children entertainers join in the fun. The 2008
debut episode of the popular weekly TV show on the Univision Network captured the highest national
ratings in the time slot among 18 to 34 year olds, beating ABC, FOX, CBS, NBC, ABC. The shows are
licensed by Televisa for national broadcast and Pay TV in Mexico. The Viva La Familia multi-media
promotions platform offers thousands of moms with young children the unique opportunity to host parties
for their friends and families where surprises happen, products are shared, and learning is full of fun.
Advertisers participate with sampling, research, and experiential marketing reaching over 100,000
partygoers in homes and millions of media impressions nationwide.
For more information, please visit www.vivalafamilia.com
About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters
nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of

3. babies by preventing birth defects, premature birth and infant mortality. For the latest resources and
information, visit www.marchofdimes.com or www.nacersano.org
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