The document outlines an agenda for building a personal brand ("Brand You") in 5 steps: (1) defining career and personal goals, (2) defining your unique selling position, (3) developing a relationship management strategy, (4) crafting key messages, and (5) developing a publicity strategy. It emphasizes defining accomplishments and benefits to others to communicate your unique value proposition. The presentation aims to help people leave with greater confidence in their personal brand.

2. Questions? Tweet us during or after presentation: #brandyou / #prsaicon @cmwooll

3. Who are [ You ]? Brand: (1) a mark made by burning with a hot iron to designate ownership ( 2) a class of goods identified by name as the product of a single firm or manufacturer

4. Will you choose to build your [ personal brand ], or will you allow it to happen?

5. [ Agenda 1 ] Define top 5 career and personal goals, while learning how they complement each other.

6. [ Agenda 2 ] Define your [ You ]SP and how to use it to be the center of influence in the crowd.

7. [ Agenda 3 ] Identify a personal strategy for relationship management.

8. [ Agenda 4 ] Craft 3 key messages that will propel brand [ You ] in the right direction.

9. [ Agenda 5 ] Develop a strategy to publicize personal accomplishments.

11. [ You ] topia

13. Your accomplishments should translate into real benefits for your contacts. [ You ]SP Unique Selling Position [ You ]SP Example: Cyndee Woolley, APR BRAND ACCOMPLISHMENTS BENEFITS Cutting Edge Public Relations Professional Organized Tweet Town Hall with Rep Hudson in November 2009 – generating 7,000 interactions in 13 days Ability to connect to your customers through social media tools with a solid communication strategy Results Oriented Public Relations Professional Public Awareness Campaign that resulted in $210 million contract Ability to generate measurable, objective and profitable results

16. 3 Key Messages to Propel You [ [ [ You ] are an influencer = [ You ]topia Establish Credibility = [ You ]SP (Accomplishments) Why is it important? (Wiifm) = [ You ]SP (Benefits)

19. Now, the million dollar question…

20. If we put your picture up on this screen, Are you more confident about what people will say about Brand [ You ] ?

21. Cyndee Woolley, APR has been practicing public relations since 2000. She has consulted with small businesses and Fortune 500 companies in building brand exposure, rebranding, strategic communications and community outreach planning. She has demonstrated leadership in the PR industry serving as a past-president of the Gulf Coast Chapter of PRSA and of PRACC. She will be the 2012 Chair-Elect of PRSA Sunshine District. She has recently been named to the 2012 class of Leadership Collier. Contact Cyndee Woolley, APR at: (239)571-3174 [email_address] www.linkedin.com/in/cyndeewoolley @cmwooll

22. Jessica Macera, MBA is a business management consultant and trainer. She has extensive experience in operations management and strategic planning. Her passion is developing methods for small business owners to enhance business efficiency and profitability. She is in the final stages of earning her doctoral degree in Industrial / Organizational Psychology. Macera has recently been recognized as one of the American Business Women’s Association 2011 National Top Ten Businesswomen for professional contributions and civic involvement. Contact Jessica Macera at: (239)293-0029 [email_address] www.linkedin.com/in/jmacera

23. Thank [ You ]!