Nathan Armstrong, President of Motive Industries, presented these slides as part of the Cybera Summit 2011 session entitled, Economic Development and the Cloud: The Alberta Advantage. To learn more about this event or to watch videos archives of this and the other sessions, visit http://www.cybera.ca/summit2011/media

1. Motive Industries Inc.
Vision for Rural Communities

2. II Introduction
Motive Industries is a Vehicle Design, Engineering and
Prototyping Services Company
• Founded 2004 in Irvine, California
• Calgary headquarters founded 2006
• 100% Canadian owned company
• Over 25 complete production vehicle designs
• Over 200 successful major vehicle projects
• Over 500 successful major prototype programs

3. II Areas of focus
• Innovation, development and commercialisation
• Prototype and production level vehicle design and engineering
• Low cost - rapid time to market solutions
• Low-volume manufacturing solutions
• Prototype and proof-of-concept construction
• Advanced composite materials
• Motors and generators
• Battery systems
• Drive systems
• Integration

4. II Awards
› 2011 TechRev Innovation Award
› 2010 Alberta Science and Technology (ASTech) Applied Technology Award
› Aptera wins Popular Mechanics 2008 Breakthrough Innovation Award
› T3 Motion’s “T3 Series” wins the 2007 Law Enforcement Innovation Award for best vehicle
› Tamarack Loon wins Best New EV Award, San Jose Future of Electric Vehicles
› Dodge Rampage wins best Chicago Auto Show World Introduction 2006

5. II What We Do

6. II Ideation

7. II Photoshop

8. II Class-A Surface Data

9. II Photos renderings

10. II Body, platform and interiors

11. II Prototyping

12. II Tooling and fixturing

13. II Testing and analysis

14. II Manufacturing support

15. II Marketing and Launch Support

16. II The Vision for Rural Economies

17. II CATIA V6 Cloud-based solutions

18. II Super Designer Initiative Pilot Project
The primary driver behind the SDI Pilot Project is to address a need within the Alberta landscape
to improve productivity by embracing a culture of collaborative and concurrent design.
Concurrent design in your industry would consider all aspects of a construction project’s life-
cycle (functionality, assembly, maintenance, etc.) at the same time, in a forward-planning
approach.
CATIA V6’s integrated data management architecture and its ability concurrent input along a value
chain is anticipated to create significant impacts on productivity.
The Alberta economy is driven by an entrepreneurial culture that weaves large firm financial
capacity and stability with Alberta small and medium sized enterprises (SMEs) risk-taking mindset
and doer attitude. SME firms are viewed as the engine of the economy and this status gives them
a respected visibility that can influence technology diffusion.
The firms that have been selected to participate in SDI have committed to share their experience.
This is very important to the government funders as they want SDI to serve as an industry
development investment than can both entice discussions about productivity improvements and
entice industry to make scalable investments in best-in-class proven technologies that support
this end.
Stakeholders (Core Funder Group):
• NRC-IRAP
• Productivity Alberta
• Alberta Ministry Employment and Immigration
• Alberta Ministry Finance and Enterprise, Aerospace and Defense

19. II BlackBridge Data Center

20. II tecconnect Lethbridge
www.tecconnect.ca
tecconnect is a new facility in Lethbridge that is
designed to attract, incubate and develop
technology companies through
commercialization of products and services.
The centre has an Information & Communication
Technologies (ICT) focus with a specific
emphasis in geospatial imaging.

21. II Thank you for listening!
Nathan Armstrong
nathan@motiveind.com
403.236.3133
www.motiveind.com