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52-B -SECTOR 2 , TARIQ GARDENS, MAIN RAIWAND ROAD, LAHORE, PAKISTAN . ZERO DEGREE The Ultimate Place To Chill

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Product Development ,[object Object]

1.INVESTMENT 2.EXPENDITURE 3.PROFIT Finance

Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expenditure…..Rs.16,210,000 total starting cost….Rs.20 million cash in hand….. 3.79 million

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Advertisements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion: ,[object Object],[object Object]

SWOT S trengths Innovation, taste, quality, introduction of an ice skating rink for the first time in Pakistan, low temperature surroundings W eakness Maintenance, distance from the main city, O pportunity Attraction to new generation in ice sports, ice cream taste, low temperature enjoyment T hreat Competitors (iceberg, yummy36 etc.) injuries due to low temperature or ice skating

Contingency Plans ,[object Object],[object Object],[object Object],[object Object]

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