Presentation for the Utah Association of Local Goverments, focusing on the top social media platforms for local government use.

1. Social Media
Tactics for
Hyperlocal
Follower
Engagement
Nicole Bullock
Social Media Club of Salt
Lake City

2. Nicole Bullock
 Social Media Manager for
Lead Media Partners
 Board Member for Social
Media Club of Salt Lake
City
 11 years of blogging and
social media experience
 Follow me on Twitter
@cuteculturechic
My blogs
 www.cuteculturechick.com
 www.beautyandthebypass.com

3. Today’s Top 7 Social Platforms
Facebook
Twitter
YouTube
Google +
Tumblr
LinkedIn
Instagram

4. Find your Voice and Embrace It

5. Facebook Facts
 Launched in 2004
 The
#1 Social Network in 127
countries
 Facebook Statistics
 More than 1 Billion active
users monthly
 618 million active users daily
 82% of Facebook users are
outside of the United States

6. Facebook Pages
 Use properly cropped images!
 180 x 180 (or larger) square avatar image
 851 x 315 header image

7. Park City’s “Croppy” Example

8. Nice Job, Taylorsville City!

9. Facebook Promotions
 The current
standard for
successful
engagement with
Facebook fans
 EdgeRank matters,
but money talks
 Invest in the best
content for your
promotions

10. Create Engaging Facebook Campaigns

11. ROI on a $75 Investment

12. Twitter is for Sharing, Not Shouting
 Have a relatable
personality
 Reply to and follow
your followers
 If you can’t say your
thought in 140
characters, revise it
to fit
 Use other platforms
to maximize your
reach

13. Helpful Twitter Tools
 URLshorteners
 Desktop Clients
 TweetDeck
 HootSuite
 Mobile clients
 Echfon
 Tweetbot
 Twitter
 Twitter parties
 Imgur

14. Top Ten Twitter Mistakes
 Exploitinga Tragedy
 #HashtagAbuse
 Leaving @replies unaddressed
 The following/unfollowing game to get
someone to follow you back
 Too much self-promotion(80/20 rule)
 Too many RT, not enough fresh content
 Long URLs (bit.ly or goo.glshortener)
 Insecure Passwords
 Omitting your location
 Lack of Personality

15. The #Aurora Tragedy

16. Have a Secure Password!
Hackers “had it their way” - Account was breeched by
underground hacking group Anonymous

17. Give Timely Responses
 McDonalds was not involved in the hacking
but addressed the hacking empathetically

19. @Jeep’s Response
@Jeep gave a public reply to the hacking
within one hour of account being restored

20. Tumblr
 Tumblr has become the10th most
popular website in the world
 20 Billion page views per month
 The most popular social site for 13-25
age group
 Content shared through Instagram
and Tumblr Mobile apps
 Most popular Tumblr content
 Photos of daily life (studying, eating,
pets)
 Entertaining memes and gifs
 Porn and near-porn images

21. Sample Tumblr Feeds
Pro Tip: Be careful with search on Tumblr. The tags and
keywords you search at 11am may be very different at 11pm.
Edit your NSFW settings!

22. Instagram
 Launched in 2010
 Currently the most active
photo sharing site in the
world
 Stats
 900 million monthly active
users
 40 million photos per day
 8500 likes per second
 1000 comments per second

23. How To Share Your InstaPics
 Tap
to share your Instagram
photos to:
 email
 Facebook
 Twitter
 Tumblr
 Flickr
 Copy link, share photo later
 Sharing through the app is
the easiest way to get new
content on Tumblr and Flickr

25. Tips for Instagram Engagement
 Follow people in your city/district
 Like and comment on their photos
 Use appropriate hashtags (1-5 per photo)
 Create unique hashtags for events
=

26. YouTube
 Launched in 2005
 Acquired by Google in 2006
for $1.65 Billion
 #2 Search Engine Globally
(behind Google)
 Statistics:
 800 million unique visitors per
month
 4 billion hours of video
watched every month
 72 hours of video uploaded to
YouTube every minute

27. Create a YouTube Channel

28. Pinterest
 Launched in 2009
 12 million active users in
the United States
 The 3rd most popular
social network globally
 16% of all social media
traffic (now above Twitter
at 15%)
 The average user is active
on the site 98 minutes per
month

30. What Interests Pinterest Users?

31. Google +
 Launched in 2011
 Google considers
Google+ a “social layer,
not a social network”
 G+ by the numbers
 500+ million users
 235 million “active” (+1,
Hangouts, connecting
with friends in search)
 125 million use news feed

32. Google+ Communities
 Far
more user engagement in Google+
Communities than Google Pages

33. LinkedIn
 Launched in 2002
 4,500 members in 2003
 200 million members in 2012
 The#1 social network for
business professionals
 64% of LinkedIn Users are
outside of the United States
 Available in 19 languages

34. My Top Resources for Timely
Social Media Information
 Social Media
Examiner
 Mashable
 Social Media Today
 Social Media Club
of Salt Lake City
 Facebook Groups
for Social Media
Managers
 Blogs

35. Let’s Connect!
Nicole Bullock
 Facebook.com/cuteculturechick
 Twitter.com/cuteculturechic
 Pinterest.com/cuteculturechic
 Linkedin.com/in/nicolembullock
 www.cuteculturechick.com
 www.beautyandthebypass.com
 cuteculturechick@gmail.com