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Social media b2 b

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Mahesh Srinivasan
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Social Media Marketing for B2B
Why Social Media? ,[object Object],[object Object],[object Object],[object Object]
Why for B2B? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Engagement ,[object Object]
Fundamental Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it Works?
Process
Where are the Conversations Happening?
Search
Types of Search
Twitter & FaceBook Search ,[object Object]
What is a Social Object ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHECKLIST – Is Your Company Ready for Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics
Networks ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Check list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FaceBook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Fan Base ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keeping Fans Engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object]
LinkedIn Stats ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Do's & Don'ts ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn for Leads ,[object Object],[object Object],[object Object],[object Object]
YouTube - More Insights More Interactions ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube – For Companies ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube – Tips and Tricks ,[object Object],[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHECKLIST – Pitfalls to Avoid in Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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