Slides from Oxford City social media conference (September 2011)

2. “ Online the culture assumes that people can figure things out for themselves – offline we tell people everything and patronise them” public-i.info/citizenscape

3. Is this true? Do you agree? The speaker was a 59 year old woman from a small rural county - this is not all about the young people public-i.info/citizenscape

4. Why social media is something that can’t be ignored public-i.info/citizenscape

5. Communication is moving online T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009 Digital Radio Mobile Phone* Digital TV Internet DVR NB combination of internet/digital TV/DAB radio access *Personal use 29 March 2011

6. And social media is the fastest growing trend Oxford Internet Surveys: http://www.oii.ox.ac.uk/microsites/oxis Online communication and social networking 2005-2009 29 March 2011 Social networking sites are not only growing in terms of people – they also have an increased share of online time

7. What will they be doing? 29 March 2011 7 http://microsites.oii.ox.ac.uk/oxis/

8. 29 March 2011 http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/ Its stating the obvious - but this is global

9. The World Wide Web was born with the mosaic browser in 1993 Children born the same year are now 18 public-i.info/citizenscape

11. This would be someone else’s problem if not for the fact we are seeing increases in all demographics 18-24 years olds are only 12% of the active online audience public-i.info/citizenscape

12. Everyone is networking more 29 March 2011 12

13. And the growth area is mobile Citizenscape a product by Public-i 13

14. Across all demographics

15. In the context of recent events - look at the brands

16. And people are really active once they have one

17. What does it mean if we were to all have the internet in our pockets? public-i.info/citizenscape

19. This is a good moment to talk about hyperlocalism public-i.info/citizenscape

21. People use free mainstream tools Citizenscape a product by Public-i 39

22. Hyperlocalism 29 March 2011 41 http://www.harringayonline.com/

23. Hyperlocalism 29 March 2011 42

24. Isn’t this the Big Society? public-i.info/citizenscape

25. These are not created or run by the government though they may have been helped public-i.info/citizenscape

26. As your communities start to self organise more effectively you need to understand where you add value to this process It’s not about resources anymore public-i.info/citizenscape

27. Examples of best practice – what are other people doing? public-i.info/citizenscape

28. http://www.cornwall.public-i.tv Citizenscape a product by Public-i 49

29. http://www.kirklees.public-i.tv / #kirkcouncil Citizenscape a product by Public-i 50

30. Live tweeting..... 29 March 2011 52 http://www.walsall.gov.uk/walsall24.htm

31. Audit Example: Kings Cross Hyperlocal stats 29 March 2011 53 Successful hyperlocal community who is regularly digging into the London Data Store http://www.kingscrossenvironment.com/2010/08/islington-crime-clean-up-rates.html

33. Don’t ask people to come to your space Citizenscape a product by Public-i 56 http://askbristol.wordpress.com/

34. Coventry: Doing Facebook really well Citizenscape a product by Public-i 57 http://www.facebook.com/Coventry.West.Midlands

35. CovJam 29 March 2011 58 http://www-935.ibm.com/services/uk/bcs/pdf/Covjam_SEO_PDF.pdf

36. Councillor Tim: http://cllrtim.blogspot.com/ Citizenscape a product by Public-i 59

37. Twitter Gritter 29 March 2011 61 http://danslee.wordpress.com/2010/01/01/twitter-gritter-case-study-gritting-and-social-media/

38. http://safeguarding2point0.com/

39. Your Freedom 29 March 2011 64 http://webarchive.nationalarchives.gov.uk/20100823122417/http://yourfreedom.hmg.gov.uk/ Did we really crowdsource the Freedom bill?

40. How do you know when it is working? What’s your ROI? public-i.info/citizenscape

44. Pause for questions..... public-i.info/citizenscape

45. And now for something completely different.... ....fingers on buzzers please ....fingers on buzzers please ....fingers on buzzers please public-i.info/citizenscape

46. Social Media Quiz All Creative Commons photos attributed (CC) by username - from Flickr.com

47. a). A mythical creature, originally from Scandinavia. b). Someone who sits under bridges stealing WiFi. c). Someone who posts comments to blogs or internet forums that are calculated to upset, disgust or anger other people. CC: calibeach 1). What is an internet troll?

48. a). 29 million people. b). 37 million people. c). 12 million people. In March this year how many people in the UK had Facebook accounts? CC: Luc Legay

49. a). Pushing the most awkward politicians down the steps of the Whitehouse. b). Sharing a link on Twitter to Rick Astley’s 1987 hit ‘Never gonna give you up’. c). Performing a dance that gets its name from its ‘rickety’ arm movements. 3). When Whitehouse staff indulged in Rickrolling, what were they doing? CC: TimothJ

50. a). A type of pattern on golfers' socks. b). A version of draughts for the mobile phone. c). A social network in which users share their location with friends. What is FourSquare? CC: woodleywonderworks

51. Who isn’t on Twitter? B. A. C. D. CC: Danielle Heffron CC: Marco Raaphorst CC: World Economic Forum CC: Abhikrama

52. Who has the most followers on Twitter? B. A. C. D. CC: jamesomalley CC: DonkeyHotey CC: Luiz Fernando/Sonia Maria CC: eldh

53. What is Follow Friday? a). A Facebook game in which you have to work out where a friend is from the clues they leave online. b). A tradition on Twitter in which users recommend other users every Friday. c). A terrible horror movie from the 1990s. CC: pdugmore2001

54. How many hours of video footage are uploaded to YouTube every minute? A). Seven hours B). 12 hours C). 35 hours

55. What is Google Plus? a). A new type of calculator that harnesses the brains of all Google’s boffins so you can work out really big sums. b). It’s just like the regular Google, only with more stuff. c). A social network that allows you to share pictures, links and thoughts with specific ‘circles’ of people. CC: Dolphinsdock

56. What is the maximum number of people you can have a meaningful relationship with? a). About 1,000 b). About 10 c). About 150

57. What is ‘crowdsourcing’? a). Randomly selecting people from Twitter to do your shopping. b). When thousands turn up uninvited to a party publicised on Facebook. c). The outsourcing of a task to a large, undefined group of people, usually online. CC: Kheel Center, Corn e ll University

58. When you are 'social reporting' you are doing what? a). Gossiping about their mates. b). Using social media tools to help collectively tell a story. c). Reporting from the pub. CC: BrightwellAndrew

59. What is the average number of friends that someone has on Facebook? a). 67 b). 2,000 c). 130 CC: Richard Masoner

60. What is this internet phenomenon called? a). Internet kitty b). Webwhiskers c). LOLCats CC: Woozie2010

61. According to the Telegraph, after Facebook what is the most popular social network in the world? CC: JoshSemans CC: Coletivo Mambembe CC: Pescatello a). Twitter b). Linkedin c). Chinese site, QZone. d). Bebo

62. And now some answers.... public-i.info/citizenscape

63. Victoria Brandon and Claire Gourlay, Thames Valley Police Using social media to engage with communities Using social media to engage with communities Using social media to engage with communities Using social media to engage with communities public-i.info/citizenscape

64. The Social Web is another Country public-i.info/citizenscape

65. With a distinct culture 29 March 2011 15

66. Open “Publicity” public-i.info/citizenscape

67. Open 29 March 2011 19 http://creativecommons.org/

68. Open 29 March 2011 20 http://www.flickr.com/

69. Playful public-i.info/citizenscape

70. Playful 29 March 2011 22 http://placekitten.com/

71. Playful 29 March 2011 23 http://www.twitpanto.co.uk/

72. Collaborative Crowdsourcing? Co-production? public-i.info/citizenscape

73. Collaborative or coproductive 29 March 2011 30 http://www.businessweek.com/innovate/content/feb2007/id20070201_774736.htm

75. Co-production 29 March 2011 32 http://www.smartjustice.org/

76. Co-production 29 March 2011 33 http://timebank.org.uk/

77. Transparent public-i.info/citizenscape

78. Transparent 29 March 2011 46 http://mirror.wikileaks.info/

79. Transparent 29 March 2011 47 http://openlylocal.com/

80. Open Data 29 March 2011 50 http://data.london.gov.uk/

81. Innovative public-i.info/citizenscape

82. Innovative 29 March 2011 55 http://www.spareplace.com/index.html

83. Innovative 29 March 2011 56 http://www.landshare.net/

84. Innovative 29 March 2011 57 http://www.mumsnet.com/

85. Innovative 29 March 2011 58 http://www.patientslikeme.com/

86. CityCamp Brighton – Bringing it all together 29 March 2011 59 CityCamp Brighton brought together local government, businesses, community organisations and academia to reimagine the ways in which collaboration and web technologies will shape the future of our city. We had fantastic support from BHCC, Sussex Police and £10K prize from the Aldridge Foundation Day one: Learning, Day two: Brainstorming, Day three: Building and Developing All of the team drew from skills across the city and across sectors to develop 13 ideas to present the judges http://citycampbtn.org/

87. Agile public-i.info/citizenscape

88. Digital Activism 29 March 2011 62 http://bccdiy.co.uk/

89. Digital Activism 29 March 2011 63 http://www.avaaz.org/en/

90. Digital Activism 29 March 2011 64 http://ukuncut.org.uk/

91. Consider what this means with respect to organisational change public-i.info/citizenscape

93. Does it change what we mean by brand? Citizenscape a product by Public-i 67

94. What does brand mean in a social world? Citizenscape a product by Public-i 68

95. Giffgaff makes it a business Citizenscape a product by Public-i 69

96. Vodafone gets it wrong Citizenscape a product by Public-i 70

97. How can a brand network? Citizenscape a product by Public-i 71

99. Playing the game…. public-i.info/citizenscape

101. Feeding back and wrapping up What will you take back to the office? What will you take back to the office? What will you take back to the office? public-i.info/citizenscape

102. Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x 79 public-i.info/citizenscape Thank you for your time Catherine Howe, Chief Executive, Public-i Group Ltd c [email_address]