Presentation made by Virginia Cruz & Nicolas Gaudron of their activities as IDSL, design & innovation consultancy, during the Cumulus Digital Culture session at Strate Collège Designers, Sèvres, May 19th 2011

1. CUMULUS DIGITAL CULTURE | 19 MAY 2011
IDSL WHAT WE DO
EXCERPT FROM THE PRESENTATION

2. CUMULUS DIGITAL CULTURE - EXCERPT FROM THE PRESENTATION IDSL | 19 MAY 2011
IDSL
HELP OUR CLIENTS INNOVATE
centred on human by designing interactions
CLIENTS
23 De Enero, CEA, Essilor, IBM, LIG, Orange, Parasite, Prakti Design, Renault, Sony,
Veolia Environnement
TEACHING (since 2006)
Ecole Polytechnique, Ecole des Ponts, ENPC-Stanford University, ENSEA, ESSEC,
ENSAD, Strate Collège
NETWORKS
Member of ACM, SIGCHI, AFIHM
Partner of Reach (design research and service design)

3. CUMULUS DIGITAL CULTURE - EXCERPT FROM THE PRESENTATION IDSL | 19 MAY 2011
EXAMPLE | ORANGE
Orange Labs
Intensity Player, 2008
• www.orange-innovation.tv/dreamorange
• Leading an innovation workshop for pleasurable concepts - Agnès Gimeno (Orange Labs), Virginia Cruz, Nicolas Gaudron | DPPI 09
• Patent : Interaction entre un utilisateur et un contenu multimédia, France Télécom, filed on 12.03.2010
• Exhibited: « Objet(s) » du numérique design d’un nouveau monde industriel, Lieu du design, Paris, from 18.05 to 23.07. 2011
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4. CUMULUS DIGITAL CULTURE - EXCERPT FROM THE PRESENTATION IDSL | 19 MAY 2011
EXAMPLE | READIYMATE
23 De Enero
MonQee «hacked by IDSL for reaDIYmate n°4/4», 2011
Exhibited: « Objet(s) » du numérique design d’un nouveau monde industriel, Lieu du design, Paris, from 18.05 to 23.07. 2011
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5. CUMULUS DIGITAL CULTURE - EXCERPT FROM THE PRESENTATION IDSL | 19 MAY 2011
EXAMPLE | ORANGE
Orange Labs
Innovation workshop, 2008
Publications:
• Open-ended objects : un outil pour la créativité - Virginia Cruz, Nicolas Gaudron | IHM’09
• Leading an innovation workshop for pleasurable concepts - Agnès Gimeno (Orange Labs), Virginia Cruz, Nicolas Gaudron | DPPI 09
• Open-ended objects: a tool for brainstorming - Virginia Cruz, Nicolas Gaudron | In Proceedings of DIS 10
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6. CUMULUS DIGITAL CULTURE - EXCERPT FROM THE PRESENTATION IDSL | 19 MAY 2011
EXAMPLE | BOP AND SOCIAL INNOVATION
Prakti Design
Mentor for the GSVC competition (Berkeley - ESSEC)
• Clinton global initiative, 2009
• 2nd in the Social Impact Category at Global Social Venture Competition 2011
• 6th at Global Social Venture Competition 2011
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7. CUMULUS DIGITAL CULTURE - EXCERPT FROM THE PRESENTATION IDSL | 19 MAY 2011
REACH | DESIGN RESEARCH NETWORK
REACH
The network : Brazil, China, Denmark, USA, France, Germany, Hungary, India, Italy, Japan, Netherlands, Spain, UK, depuis 2009
Charging Up (projet pilote), 2009
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8. CUMULUS DIGITAL CULTURE | 19 MAY 2011
contact@id-sl.com
http://www.id-sl.com