4. I KNOW HALF THE MONEY I SPEND IS WASTED, TROUBLE IS….
I DON’T KNOW WHICH HALF!
John Wanamaker
AlpineNow.com
5. The Good News
Marketing = Revenue Generation
CMO spend more then CIOs by 2017
Marketers changing (Lean, Growth Hacking)
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AlpineNow.com
6. More Good News
Revenue Generation
Best-In-Class contribute to 82% of revenue
(Laggards 25%)
Customer Retention
Best-In-Class rate is 86% of revenue
(Laggards 68%)
AlpineNow.com
7. Did Big Data Kill the Radio Star?
Big Data is Hard, Long and Expensive
Big Data requires Data Scientists
Big Data requires I.T., Hardware and Code
AlpineNow.com
AlpineNow.com
8. Data = Value
One the World’s Fastest Growing Media Agency
$2B in 2013, 126 Markets
From 5 Channels to 10 in less than 10 Years
(Google in 1998, Facebook in 2004, Twitter in 2006)
AlpineNow.com
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AlpineNow.com
9. Marketing = Science
Havas was a “No Sampling Analytics” Pioneer
Did “Big Data” before it was called “Big Data”
Data @ the center of “Meaningful Connections”
AlpineNow.com
AlpineNow.com
10. Code Free and Agile
1000’s of lines of code replaced by 2 visual workflows
“A process that used to take months can now be
done in just a few hours”
AlpineNow.com
11. Who Else Uses Alpine?
CHURN PREDICTION
OPTIMIZATION AND ATTRIBUTION
SIMULATION AND RECOMMENDATION
and many more
AlpineNow.com
12. A New Approach
Code Free
Collaborative
Lightweight, Big Impact
AlpineNow.com