The document discusses several key aspects of culture through the lens of semiotics and communication theory:
Culture can be observed, described, guided and influence external reality. Culture functions as a semiotic system with relationships between systems and non-systems. Communication is a process that builds cultural repertoire through a continuum of language, codes, and addressers/addressees. There is continuity and discontinuity within culture through nonlinear and unpredictable explosions, sequences and configurations that are interpreted through a complex interrelation of the present and absent.
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