Advice on using Youtube for marketing - tips on optimisation and creating useful videos

1. Video Marketing & YouTube

2. Why use it
• 3rd most popular site
• 2nd biggest search engine
• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• 100 million people take a social action on YouTube
(likes, shares, comments, etc.) every week.
• There are more than 500 tweets per minute containing a
YouTube link
• Place to host videos for your own websites

3. Boils down to…
• People like consuming information via video
• It helps drive them towards action
• It’s easy, and free, to create and host

4. 3 Key Points
for success

5. 1 Have an objective = destination

6. Objectives and destinations
• Web traffic • Your website
• Leads • Data capture options
• Nurturing of prospects • Subscription to your
• Customer service channel

7. 2 Be useful for your audience

8. Create something they want
• Ask them
• Keyword research
• FAQ’s
• Product demos
• Technical advice
• Entertain them
• Engagement affects rankings

9. Creating it
• Keep it simple – think about mobile
• Keep it short
• Shoot a video on your phone
• Record your computer screen e.g
snagit, camstudio, ezvid etc

10. 3 Optimise and measure

11. Optimisation tips
• Use good thumbnails
• Optimise your video for keywords - Flash files are
not ranked
– File name – meaningful
– Good compelling titles with keywords
– Description – keywords and detail, include links
– Tags – use up 120 character limit, mirror the title, “ “
for phrases
• Closed captions – upload transcript if you can
• Create and post regularly

12. Annotations
• Annotations – use them
– Driving to other YT content helps rankings
– Add links into annotations – within YT only
• Linkedtube.com can create external links
– Calls to Action: Ask viewers to ‘like’ or ‘favourite’ the video.
– Ask a question to enhance viewer engagement. Asking a specific
question is often more effective.
– Link to related videos or other content that you have referenced in the
video
– Provide additional or supplemental information about the content
– Repeat Subscribe solicitations and other CTAs at the end of the video.
• Drive video responses – big help driving search
• Respond to early comments quickly – building them helps rankings

13. Measurement
• YouTube analytics
• Your website – e.g Google analytics
• Specific landing pages, offers or datacapture

14. Key Points
1 Have an objective = destination
2 Be useful for your audience
3 Optimise and measure

15. Remember