This document provides an overview of a digital solutions company that offers content publishing solutions to efficiently deliver compelling editorial content across channels and devices. The solution allows for centralized content storage, dynamic content formatting for different channels, efficient publishing cycles, and optimized monetization of content across multiple consumption channels. It discusses the company's value proposition, solution architecture involving content templates, layout and scheduling tools, and a content delivery network, as well as customer references and solution components for content usage monitoring.

1. DIGITAL SOLUTIONS
CONTENT PUBLISHING
EFFICIENT DELIVERY OF COMPELLING EDITORIAL CONTENT ACROSS CHANNELS AND DEVICES

2. AGENDA
Consumer Experience
Digital Landscape
Value Proposition
Solution Architecture
Solution Components
Customer References
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 2 ]
05 / 2010

3. New Digital Lifestyles
Devices Channels Content
• Migration of content to digital devices • Interaction with users through applications, • Rapid expansion of digital content and
• Growing number of device types and form factors branded sites, off-site presence, advertising formats across all platforms
and community engagement • Emerging hybrid formats – convergence
• Users expect a seamless experience across
devices • Growing user acceptance of new online of ads, content and applications
media channels
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 3 ]
05 / 2010

4. I want…
“...to get right to the content I
“...content to be convenient and care about”
available everywhere I go”
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 4 ]
05 / 2010

5. MOBILE DEVICES
RICH WEBSITES
“I want streamlined, easy-to-
navigate and easy-to consume
“I want great editorial content
content when I’m on-the-go” DEDICATED CLIENTS
enriched with interactive media
when I’m online”
“I want a reading experience that
makes the best use of my device”
PUBLIC DISPLAYS & KIOSKS SYNDICATION
“I want to get content in “I love being exposed to appealing
public places when I don’t content sources that I may not have
have access to my devices” thought to access directly”
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 5 ]
05 / 2010

6. Content experiences across channels
Rich Websites
Users with time and attention can
enjoy a full suite of content enriched
web experiences catering to both lean-
forward and sit-back interaction styles
Dedicated clients
Tailored client experiences enable more
control over content consumption and can
provide premium enhancements and
features not available on traditional devices
Mobile Devices
Bite-sized content optimized for small displays
enables consumers to snack on content while on-the-
go, leading to additional content consumption
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 6 ]
05 / 2010

7. Reaching narrow and broad audiences
Public Displays & Kiosks Syndication
Can provide users with valuable information they can Consumers get broad exposure to publisher content
interact with when they are away from their devices. even if they didn’t know to go to the site of origin, or
The known location of these displays enables the think to go there first. Wider exposure generates new
narrowcasting of content and publisher monetization site traffic and enables publishers to license owned
of targeted digital out-of-home inventory content to partners for a fee
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 7 ]
05 / 2010

8. LOCATION-BASED CONTENT
EVENT-BASED CONTENT
“I want to know when something
“I want to see all related happens around certain locations
information in one place about of interest”
individual events that I care about,
as the story develops”
CURATED CONTENT
FEATURED USER
SUBMITTED CONTENT
“I want content that’s been
carefully selected by someone I
“I want to see highlights of what other
trust, whose tastes are similar to
people are watching and talking about
mine”
for topics that interest me”
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 8 ]
05 / 2010

9. Filtered content Location-Based Content
“I want to know when something
happens around certain locations
of interest”
“Tell us where you are and we will
tell you about what’s happening
around you”
Event-Based Content
“I want to see all related information in
one place about individual events that I “Tell us your locations of
care about, as the story develops” interest and we will keep
you up to date on what
happens there“
“We create dedicated sections to help
you keep track of these important
events as they evolve”
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 9 ]
05 / 2010

10. Hand-selected content
Curated Content Highlighted User Content
“I want content that’s been carefully selected “I want to see highlights of what other people
by someone I trust, whose tastes are similar to are watching and talking about for topics that
mine” interest me”
“Our content editors hand select the gems, “We include selected relevant user
saving you from having to sift through submissions across all of our content channels
massive amounts of content yourself” so you can see what others are saying”
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 10 ]
05 / 2010

11. Technology Driven Innovation
Digital Marketing Product Management
Data Intelligence & Insights
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 11 ]
05 / 2010

12. Solution Scenario Landscape
Personalized
Experiences
Delivery of data driven and
customized user experiences
Audience Targeting Rich Media Delivery
Enabling audience based media buys Maximize the return on media assets by
providing high quality experiences
Multi-Channel Marketing Content Publishing
Increasing campaign effectiveness through Efficient delivery of compelling editorial
an integrated marketing platform content across channels and devices
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 12 ]
05 / 2010

13. VALUE PROPOSITION
Publishing to Multiple Channels and Devices Is Complicated
 Disparate content storage and editorial workflows results in inefficient publishing cycles and increased costs
 Disconnected and channel-specific content delivery platforms
 Limited utilization of content assets
Dynamic Multichannel
Publishing
Channel Agnostic Content Storage
Centralized storage and management of Content-Centric
content assets for dynamic format Publishing
generation and delivery
Efficient Publishing Cycles
Streamlined layout creation and the Reduced
automated generation and delivery of Publishing
compelling user experiences across
channels and devices
Costs
Repurposed Content
Efficient content storage, layout and Optimized
delivery enables monetization of multiple Revenue Streams
content consumption channels
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 13 ]
05 / 2010

14. DYNAMIC MULTICHANNEL PUBLISHING
1
1. Define channel-specific templates for laying out content, and
implement content consumption experiences
2
2. Define what content goes where by populating a layout template
and scheduling for publishing
Syndication
Conversations
3
3. Publish and deploy to content delivery infrastructure Communities
Advertising
4
4. Centrally deliver and deprecate content across channels and
devices Web Sites
5
5. Collect content usage data across channels and devices
Applications
4
Rich Media Multi-Channel Content Delivery
Delivery
2 3
5
Personalized Editorial Layout &
Experiences Publishing Content Usage
Scheduling Monitoring
Editorial 1
Collaboration
Channel Template Definitions
DAM
CMS
PROCESS WORKFLOW
CUSTOMER & CONTENT INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 14 ]
05 / 2010

15. SOLUTION ARCHITECTURE
TV
PC
Multi-Channel Content Delivery
Mobile
Shared content delivery infrastructure and services
Editorial Layout & Scheduling Publishing In-Store
Content editors complete previously defined layout Automated processes for extracting,
templates by selecting content, repurposing and/or transforming and deploying published content
Content Usage Monitoring
augmenting it, and scheduling it for online publication to the content delivery infrastructure
Silverlight Analytics Framework
Channel Template Definitions Content usage data monitoring
Channel-specific and collection
Authoring/Repurposing
Creation of channel-specific templates for laying out content sections and
implementation of client-specific content consumption experiences
DAM
CMS
PROCESS WORKFLOW
Editorial
Collaboration
CUSTOMER & CONTENT INTELLIGENCE
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 15 ]
05 / 2010

16. CHANNEL TEMPLATE DEFINITIONS
Editorial Layout Publishing Platform
Developer
& Scheduling
Layout Template Definitions Content Experience Implementations
Define channel-specific experiences for rendering content on the client
Define channel-specific templates for enabling data entry,
editorial layout and publishing of content Visual Styles Layout & Interaction
• Provide placeholders for content editors to insert content Branding & styling definitions; Implement content consumption
common elements (navigation, experiences
elements and reusable modules
search, analytics, ad units). • Client-side UI elements for
• Provide tools for content shopping (browsing, searching, representing CMS layout sections
Web Pages: Page Styling
viewing and selecting from existing content pieces)
Master pages and CSS definitions • Client content requests
• Enable repurposing of selected content assets to adapt • Mapping of retrieved content to
Client Application: Skinning
them to target channels UI elements
XAML styling definitions and themes
Common Information Architecture
Define underlying CMS structure for storing centralized definitions of content layouts, metadata taxonomy, and channel definitions
Content Structure Definitions Content Storage Repositories
• Channel specific attributes • Create layout template definition library
• Content sections and taxonomies • Create library for storing content experiences and styling
• Data structure for storing layout elements definitions
CMS
DAM
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 16 ]
05 / 2010

17. EDITORIAL LAYOUT & SCHEDULING
Channel Template
Definitions
Layout Template Selection
Select channel-specific template for content layout composition
Silverlight Rough Partner
Layout Composition & Scheduling Cut Editor Solutions
Compose & schedule content by hand-selecting content elements, completing the layout template, and submitting for publishing
Content Asset Selection Content Adaptation Scheduling Approval
Browse, search for, view, and select Modify content elements Set content “go-live” Layout review Publishing
media/content assets from Content Storage as appropriate for target and expiration dates and approval
and assign to placeholders in layout template channel
Content Publishing Workflow
Flexible and customizable, parallel & serial workflows.
Web Content
Publisher
Content Storage
Asset Libraries Structured Content
Editorial
Collaboration Video, images, audio, asset meta-data 1 Written copy, tabular data, content meta-data,
template repositories, publication schedule
DAM CMS
1 Large scale DAM/CAM needs likely served by specialty partner offerings
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 17 ]
05 / 2010

18. PUBLISHING
Multi-Channel Content Delivery
Content Publishing
Rich Media
Content Deployment Delivery
Content deployed to Content Delivery Infrastructure and made ready for
delivery to client experiences
Media Publishing
Content Transformation
Convert content elements defined in completed layout templates to
publishing formats (as required by the Content Delivery Infrastructure
Publish media assets to Content Delivery
and/or client experience data requests)
Infrastructure:
• Extract snapshot of content elements from SharePoint CMS, using
• Extract media asset references from content
SharePoint APIs
articles in CMS, using SharePoint APIs
• Transform and save content elements to staging environment for
• Launch media preparation & deployment
content deployment
processes
Content Storage
Publication Schedule
Editorial Layout Timeline specific instances of approved content
& Scheduling templates awaiting publication as per channel-
specific publishing schedules
DAM
CMS
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 18 ]
05 / 2010

19. MULTICHANNEL CONTENT DELIVERY
Content Experiences
Rich Web Sites Mobile Devices Dedicated Clients Public Displays & Kiosks Syndication 3rd Party Sites
Browser applications apps
Client applications
Page requests and asynchronous Stand-alone reader applications that run on the client
content requests from client-side • Device aware applications exploit device capabilities, when
script and Silverlight components available (e.g. touch, gestures, pen input, etc.)
• Device-specific applications target a specific device platform
Content Delivery Infrastructure
Content
Web Application Serving Delivery Services Syndication Services Off-Site Publishing
Delivery of client content Content exposed by publishing Content pushed to off-
requests via REST services platform to syndication partners site properties using
Rich Media Server-side page processing façade (RSS, embeddable widgets) 3rd party APIs
Delivery
Published Content & Media
Personalized Snapshot of published content data and media files
Experiences
Channel Template
Publishing
Definitions
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 19 ]
05 / 2010

20. CONTENT USAGE MONITORING: PREPARING & GATHERING DATA
Media General Content User interaction Silverlight
Metrics quality web analytics views (click analysis) installation
Prepare Webpage Silverlight (In or Out of Browser) Web Server
Page Tracking Application Event Tracking Web Server Logging
Implement Data Silverlight Analytics Framework
Collection Points
• Clear GIFs (pixel) • Applications call tracking service on Configure web server to log
• JavaScript calls on specific app events desired HTTP request data
specific page events • Can use behaviors to associate collection
events with UI events
Gather
Collect Data at
Runtime
Publish UI and rich media events Log web server HTTP requests
Publish
Send HTTP Silverlight IIS Advanced
page
requests Analytics Framework 1 Logging Extension
events
Accumulate Data
External Analytics
Providers Log files
1 Cache event data locally when offline; transmit when connected
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 20 ]
05 / 2010

21. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.