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Perceptive Media




           Anthony Churnside | @tonychurnside | Research
Engineer
           Ian Forrester | @cubicgarden | Senior Producer
Who Are BBC R&D?
Broadcasting to a Multitude




http://www.flickr.com/photos/feuilllu/302001867/
One Way Communication




http://www.flickr.com/photos/lonecellotheory/432658896
Enchanting and Engaging Stories?




http://www.flickr.com/photos/boonlee89/6462543711
Around the Campfire: The Ghost Story




http://www.flickr.com/photos/smcgee/234278571
What Happened?




http://www.flickr.com/photos/87913776@N00/3241512841
Context, Mood, Body Language...




http://www.flickr.com/photos/rkeetch/2333189037/
The Comedy Conundrum




http://www.flickr.com/photos/theeerin/
“Hello, insert location”




http://www.flickr.com/photos/theeerin/4716840013
Not Personalised




http://www.flickr.com/photos/theeerin/4716840013
Narrative with Exposed Variables
The State of the Art




http://www.flickr.com/photos/factoryjoe
Scale is the Name of the Game




http://www.flickr.com/photos/thomashawk/2189615343
Client Power
User Control




http://www.flickr.com/photos/origomi/1151643598
Perceptive Media Demo “Breaking Out”
Collecting Feedback




http://www.flickr.com/photos/ian_munroe/3573013803
Implicit vs Explicit Feedback




http://www.flickr.com/photos/pjanvandaele/4034179415/
Internet Connected Sensors




http://www.passion-xbmc.org
The Big Data Trend




http://www.flickr.com/photos/starsalive/3994225376
Loosing Connection with the Audience




http://www.flickr.com/photos/chrisbartow/5835428673/
The Attention Economy




                            “Wanting people to listen, you can’t just
                            tap them on the shoulder anymore. You
                            have to hit them with a sledgehammer,
                            and then you’ll notice you’ve got their
                            strict attention”
http://www.themoviedb.org/account/LaTropa64           - John Doe
Quote from New Line Cinema’s “Se7en”
But... Sometimes, Just a Tickle Will Do




http://www.flickr.com/photos/d_lee/2394548742
Highly Relevant




http://www.imdb.com/title/tt0114369/
Se7en – © 1995 - New Line Cinema
On Narrative Rails




http://www.flickr.com/photos/ag2r/4437697015
Media Re-Imagined




http://www.imdb.com/title/tt0259711/
Vanilla Sky – © 2001 – Paramount Pictures
Re-establishing that Connection
Thank You...




Ian Forrester | @cubicgarden | Senior Producer

Anthony Churnside | @tonychurnside | Research Engineer

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