8. Brand voice
Serious, but fun. But not silly!
Definitely not markety!
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9. What’s markety?
• Avoid words like this:
– This FANTASTIC event.
– Everyone has/will have fun.
– Biggest event ever.
– The best
– The fastest
– The slickest
From: ChristophsBlog.com
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11. Step 2
• Transcript posted to website
– Web searches (Adds content and keywords)
– Makes it easier for you to find quotes, etc., for
other channels.
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12. Step 3
• Determine other uses (if not done, yet)
• Could depend on topic (Examples: KPACE,
Powerball winner, campaign results)
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