Chuck Tomasi\'s presentation on social media for the Fox Cities Managers 12/8/2009

1. Fox cities Managers Social Media Chuck Tomasi December 8, 2009 1

2. The purpose of the Fox Cities Managers it to network and provide educational material to promote leadership excellence Purpose 2

3. Electronics on stun One person talking at a time Start/End on time Use and agenda (and stick to it) Use a parking lot Ground Rules 3

4. Agenda 4

5. Introductions 5 Name Company Title What you expect out of this mtg A popular song from the year you graduated H.S.

6. Website review Site Preview Resources and Tools Sponsors – include text? Spread the word Mention on twitter/Facebook/LinkedIn Hash tag: #fcmgrs Group Business 6

7. Social Media - Chuck Tomasi 7

8. Chuck Tomasi Appleton WI Father/Husband IT Manager Podcaster Black Belt Author Group leader

9. An open communication network powered by: Social networks Blogs Microblogging Message boards/forums Wikis Gaming Podcasts Video/photo sharing What is Social Media? 9

10. Growing and maintaining a network Making acquaintances Maintaining relationships Getting your ideas “out there” Goal: Be known for your ideas/brand Having security and resources The Challenge 10

11. Making introductions and building relationships takes time It’s hard to get your ideas/brand recognized How do we do this? Join groups (this one, Church, leagues, clubs) Go to parties Volunteer work The Real World (meatspace) 11

12. Enter Technology 12 Email Speed Mostly 1:1 How to find new contacts? Relative traffic is declining Today 90% of Internet communication is not on email

13. Participating in at least one social network? Posts/update status daily (or more) Quick Poll (show of hands) 13

14. Extension of what we do (or should be doing) in meatspace Get out there Listen Share ideas Offer to help Advantages Leverage the technology to quickly find people with similar interests Send/receive updates quickly Jumping off point for face-to-face contact Social Networks 14

15. Who’s talking? Why you should listen Why you should participate Who is using it for what The Conversation 15

16. 5 Steps to Success 16 Regardless of industry, all successful entrepreneurs, executives and career professionals follow a repeating 5-step process to generate increased ROI

17. Twitter - Microblogging Facebook - Personal LinkedIn - Professional BizNik – B2B Interactions (partnerships) FastPitch Networking – Press releases Plaxo – Cross LinkedIn w/Facebook Merchant Circle – Google results Q Alias – Google results Social Media Sites 17

18. Blogs Few publishers, many readers Comment capabilities to get feedback Excellent way to share your ideas Forums Targeted questions/discussions with a group Similar interests Blogs and Forums 18

19. Easy to fit in short messages Tracking capabilities What is my network interested in? Tools Tinyurl.com Bit.ly Ow.ly Short Links 19

20. Multiple accounts Twitter Facebook Manage multiple “columns” Windows, Mac, iPhone Tweetdeck.com Tools - Tweetdeck 20

21. Multiple accounts Twitter Facebook LinkedIn Multiple columns/tabs Webapp Deferred delivery and stats Tools – Hootsuite.com 21

22. Problem: Grow my podcast audience Twitter – using hash tags Doubled followers to Technorama in one week Created awareness for Gmail Podcast with other Gmail users Problem: Challenged by IT Director LinkedIn – using Answers Posted my question with simple data and got a dozen responses and a vendor introduction in 48 hours My Successes w/Social Media 22

23. References 23

24. Identify a problem Sign up and get involved Start building connections Where to start? 24

25. 2 hrs/mo to start (per profile) >30 hrs/mo in a year Options: Time and Cost 25

26. You don’t have time not to! Your competition is doing it “But I Don’t Have Time…” 26 If you’re not moving ahead, you’re standing still. If you’re standing still, you’re falling behind.

27. What questions do you have about Social Media? Questions 27

28. DISC Gone Wild – Karen Baker Rupel Optional $40 profile test ~A fun and interactive way to learn about your work style preferences and how to maximize your strengths in an ever-changing workplace~ January 12, 2009 6-8PM Next Month’s Topic 28

29. Web site http://www.foxcitiesmanagers.com Linke http://www.linkedin.com/groups?gid=1819730 Find this group online 29

30. Future Topics 2nd Tuesday of Each Month 30

31. We appreciate you taking time out of your busy schedule and spending it with us to improve yourself and your organization Thank you 31