Event specialist, Cheryl Lawson and Event creator, Denise Quashie delivered this presentation to great response during Geekend2010. See final slide for contact and booking information. With the growing population of Tweetups, meetups and blogger conferences, social media gurus are becoming overnight DIY event organizers. Sounds okay by us, the professional event organizers, but besides having the chutzpah to pull one off what other tools are required? In this session we’ll explore the needed technology tools—some new, some old and some you never thought were needed for such an event. We’ll present a few case studies, discuss artistic approaches and confess our own pitfalls in being successful social media event organizers.