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BREATHING NEW LIFE INTO OLD RADIO FARM RADIO INTERNATIONAL'S EXPERIENCE WITH PARTICIPATORY RADIO CAMPAIGNS AND WHAT THAT MEANS FOR EXTENSION SERVICES DOUG WARD Farm Radio International / Radios Rurales Internationales
 
Click the speaker to listen to farm radio
Radio Scripts
Farm Radio Weekly
Training Photo:  David Mowbray
Barza – Online Community
Farm Radio’s reach ,[object Object],[object Object],[object Object]
AFRRI - The African Farm Radio Research Initiative
AFRRI at a glance  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Types of communities
Results
Results
Results
Results
Results
Results
Extension is important
“ ” An estimated  160 million extension hours  were provided to farmers through these 15 PRCs at an average cost of $0.05 per extension hour!
“ ” In terms of cost effectiveness, the average per-adopter price of this methodology ranges from  $0.30 to $3.00,  with an average cost of about  $1 per adopter.
Why does it work? ,[object Object],Photo:  David Mowbray
Why does it work? ,[object Object]
Why does it work? ,[object Object]
Why does it work? ,[object Object]
Why does it work? ,[object Object]
Why does it work? ,[object Object]
Why does it work? ,[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Farm Radio Field Offices Head Office Arusha, Tanzania  (Africa HQ) 141C Radio Road,  Njiro Hill, P.O. Box 16604,  Arusha, Tanzania Tel/Fax: +255 732 978 997 [email_address] Bamako, Mali  (French W. Africa) Niamakoro Cité UNICEF Rue 270, Porte 172 Bamako, Mali, BPE 84 Tel: +223 202 095 17 [email_address] Accra, Ghana  (English W. Africa) c/o WUSC-Ghana PO Box AH 1265 Achimota-Accra, Ghana Tel: +233.302.511.029 Fax: +233.302.518.77 [email_address] Addis Ababa, Ethiopia  P.O. Box 19084 Addis Ababa, Ethiopia Tel: +251 911 642 430 [email_address] Kampala, Uganda P.O. Box 4014, Plot 242, Block 250, Estella Apartments, Bunga Hill Road  Kampala, Uganda Tel: +256 312 265 541  [email_address] Lilongwe, Malawi Farm Radio International is a strategic partner with Farm Radio Malawi [email_address] Ottawa, Ontario, Canada 1404 Scott Street, Ottawa, Ontario, Canada, K1Y 4M8 Tel: 613 761 3650 Fax: 613 798 0990 [email_address]

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The role of participatory radio campaigns in supporting rural advisory services.

  • 1. BREATHING NEW LIFE INTO OLD RADIO FARM RADIO INTERNATIONAL'S EXPERIENCE WITH PARTICIPATORY RADIO CAMPAIGNS AND WHAT THAT MEANS FOR EXTENSION SERVICES DOUG WARD Farm Radio International / Radios Rurales Internationales
  • 2.  
  • 3.
  • 4. Click the speaker to listen to farm radio
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 12. Training Photo: David Mowbray
  • 13. Barza – Online Community
  • 14.
  • 15. AFRRI - The African Farm Radio Research Initiative
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 31. “ ” An estimated 160 million extension hours were provided to farmers through these 15 PRCs at an average cost of $0.05 per extension hour!
  • 32. “ ” In terms of cost effectiveness, the average per-adopter price of this methodology ranges from $0.30 to $3.00, with an average cost of about $1 per adopter.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Contact Farm Radio Field Offices Head Office Arusha, Tanzania (Africa HQ) 141C Radio Road, Njiro Hill, P.O. Box 16604, Arusha, Tanzania Tel/Fax: +255 732 978 997 [email_address] Bamako, Mali (French W. Africa) Niamakoro Cité UNICEF Rue 270, Porte 172 Bamako, Mali, BPE 84 Tel: +223 202 095 17 [email_address] Accra, Ghana (English W. Africa) c/o WUSC-Ghana PO Box AH 1265 Achimota-Accra, Ghana Tel: +233.302.511.029 Fax: +233.302.518.77 [email_address] Addis Ababa, Ethiopia P.O. Box 19084 Addis Ababa, Ethiopia Tel: +251 911 642 430 [email_address] Kampala, Uganda P.O. Box 4014, Plot 242, Block 250, Estella Apartments, Bunga Hill Road Kampala, Uganda Tel: +256 312 265 541 [email_address] Lilongwe, Malawi Farm Radio International is a strategic partner with Farm Radio Malawi [email_address] Ottawa, Ontario, Canada 1404 Scott Street, Ottawa, Ontario, Canada, K1Y 4M8 Tel: 613 761 3650 Fax: 613 798 0990 [email_address]