SlideShare a Scribd company logo

Session 7,Brouwer, Atteveld & Schultz

•Download as PPTX, PDF•
•
C
csrcomm

CSR, Media & Reputation

TechnologyBusiness
1 of 11
COMMUNICATING CSR TO THE MASS MEDIA The influence of contingent factors on the short term effects of CSR press releases
WHY FOCUS ON MEDIA?
CONCEPTUALIZING CSR PUBLIC RELATIONS  Agenda setting: News agenda determines the public agenda  We (stakeholders) look to news media as to cue us as to where we should focus attention  Transfer of salience of issues or issue attributes
CAN PR SET THE MEDIA AGENDA FOR CSR?
1. CAN PR INFLUENCE THE AMOUNT OF NEWS ABOUT OUR COMPANY?
2. CAN PR INFLUENCE THE CONTENT OF THE NEWS ABOUT OUR COMPANY?
METHOD  Automated content analysis  114 press releases  16 companies  6690 news articles
CAN PR INFLUENCE THE AMOUNT OF NEWS ABOUT OUR COMPANY?
CAN PR INFLUENCE THE CONTENT OF THE NEWS ABOUT OUR COMPANY?
SUMMING UP...  No effects on the amount of news  Small but significant effects on content of news  Non sensitive industries more credible  More emphasis on “CSR commitment” will lead to less agenda-building effects  Negativity bias?
CONCLUSION  There are hardly any short term effects from CSR communication on the mass media  Perhaps other long term effects CSR PR  Future research

Recommended

The New Era of Engagement is Driving Content Marketing and Native Advertising...
The New Era of Engagement is Driving Content Marketing and Native Advertising...The New Era of Engagement is Driving Content Marketing and Native Advertising...
The New Era of Engagement is Driving Content Marketing and Native Advertising...Digiday
 
Session 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & KardolSession 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & Kardolcsrcomm
 
Session 9, Thomsen
Session 9, ThomsenSession 9, Thomsen
Session 9, Thomsencsrcomm
 
Communicating CSR - Andrew Walker
Communicating CSR - Andrew WalkerCommunicating CSR - Andrew Walker
Communicating CSR - Andrew WalkerAndrew Walker
 
Communication Strategy in the CSR Context
Communication Strategy in the CSR Context Communication Strategy in the CSR Context
Communication Strategy in the CSR Context Sherif Zaki Tehemar
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
DVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentDVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentSimon McDonald
 
news release services for informational things
news release services for informational thingsnews release services for informational things
news release services for informational thingstopnewswireservices
 

Recommended

The New Era of Engagement is Driving Content Marketing and Native Advertising...
The New Era of Engagement is Driving Content Marketing and Native Advertising...The New Era of Engagement is Driving Content Marketing and Native Advertising...
The New Era of Engagement is Driving Content Marketing and Native Advertising...Digiday
 
Session 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & KardolSession 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & Kardolcsrcomm
 
Session 9, Thomsen
Session 9, ThomsenSession 9, Thomsen
Session 9, Thomsencsrcomm
 
Communicating CSR - Andrew Walker
Communicating CSR - Andrew WalkerCommunicating CSR - Andrew Walker
Communicating CSR - Andrew WalkerAndrew Walker
 
Communication Strategy in the CSR Context
Communication Strategy in the CSR Context Communication Strategy in the CSR Context
Communication Strategy in the CSR Context Sherif Zaki Tehemar
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
DVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentDVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentSimon McDonald
 
news release services for informational things
news release services for informational thingsnews release services for informational things
news release services for informational thingstopnewswireservices
 
Cision 2022 State of the Media Report
Cision 2022 State of the Media ReportCision 2022 State of the Media Report
Cision 2022 State of the Media ReportRomain Spinazzé
 
DIY Global PR
DIY Global PRDIY Global PR
DIY Global PRAndrew Arnold
 
Whitepaper medialandscape
Whitepaper medialandscapeWhitepaper medialandscape
Whitepaper medialandscapeAutomotive Digital Marketing Professional Community
 
Whitepaper Medialandscape
Whitepaper MedialandscapeWhitepaper Medialandscape
Whitepaper MedialandscapeRalph Paglia
 
Sherpa Media Training 2011
Sherpa Media Training 2011Sherpa Media Training 2011
Sherpa Media Training 2011SherpaGreg
 
How to Evaluate Return on Investment (ROI) for Your Public Relations
How to Evaluate Return on Investment (ROI) for Your Public RelationsHow to Evaluate Return on Investment (ROI) for Your Public Relations
How to Evaluate Return on Investment (ROI) for Your Public RelationsDaniel Obregon
 
The future of corporate communications – summary of results
The future of corporate communications – summary of resultsThe future of corporate communications – summary of results
The future of corporate communications – summary of resultsBrunswick Group
 
How media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueHow media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueTalkfusion Vídeo e Comunicação
 
How media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueHow media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueTalkfusion Vídeo e Comunicação
 
Understanding the role of press release publishing
Understanding the role of press release publishingUnderstanding the role of press release publishing
Understanding the role of press release publishingprnewswireagency
 
understanding the role of press release publishing
understanding the role of press release publishingunderstanding the role of press release publishing
understanding the role of press release publishingprnewswireagency
 
SocialEyes-Feb2015-Ind
SocialEyes-Feb2015-IndSocialEyes-Feb2015-Ind
SocialEyes-Feb2015-Indrichgans
 
Vocus White Paper
Vocus White PaperVocus White Paper
Vocus White PaperHOSHVA PR
 
Media relations strategy
Media relations strategyMedia relations strategy
Media relations strategyBolaji Okusaga
 
Salterbaxter Campaignable Reporting 2017
Salterbaxter Campaignable Reporting 2017Salterbaxter Campaignable Reporting 2017
Salterbaxter Campaignable Reporting 2017Samuel Griffin-Flynn
 
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...topnewswireservices
 
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaStep-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
 
Blue technology photo social media report
Blue technology photo social media reportBlue technology photo social media report
Blue technology photo social media reportSat Class
 
coUNDco & Lithium present: DACH-Studie "Social Business Solutions"
coUNDco & Lithium present: DACH-Studie "Social Business Solutions" coUNDco & Lithium present: DACH-Studie "Social Business Solutions"
coUNDco & Lithium present: DACH-Studie "Social Business Solutions" Florian Wieser
 
Relating To The Public Pr In Age Of Social Media
Relating To The Public Pr In Age Of Social MediaRelating To The Public Pr In Age Of Social Media
Relating To The Public Pr In Age Of Social MediaKen Kaplan
 
Keynote Andrew Crane
Keynote Andrew CraneKeynote Andrew Crane
Keynote Andrew Cranecsrcomm
 
Keynote Mette Morsing
Keynote Mette MorsingKeynote Mette Morsing
Keynote Mette Morsingcsrcomm
 

More Related Content

Similar to Session 7,Brouwer, Atteveld & Schultz

Cision 2022 State of the Media Report
Cision 2022 State of the Media ReportCision 2022 State of the Media Report
Cision 2022 State of the Media ReportRomain Spinazzé
 
Whitepaper Medialandscape
Whitepaper MedialandscapeWhitepaper Medialandscape
Whitepaper MedialandscapeRalph Paglia
 
Sherpa Media Training 2011
Sherpa Media Training 2011Sherpa Media Training 2011
Sherpa Media Training 2011SherpaGreg
 
How to Evaluate Return on Investment (ROI) for Your Public Relations
How to Evaluate Return on Investment (ROI) for Your Public RelationsHow to Evaluate Return on Investment (ROI) for Your Public Relations
How to Evaluate Return on Investment (ROI) for Your Public RelationsDaniel Obregon
 
The future of corporate communications – summary of results
The future of corporate communications – summary of resultsThe future of corporate communications – summary of results
The future of corporate communications – summary of resultsBrunswick Group
 
How media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueHow media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueTalkfusion Vídeo e Comunicação
 
How media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueHow media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueTalkfusion Vídeo e Comunicação
 
Understanding the role of press release publishing
Understanding the role of press release publishingUnderstanding the role of press release publishing
Understanding the role of press release publishingprnewswireagency
 
understanding the role of press release publishing
understanding the role of press release publishingunderstanding the role of press release publishing
understanding the role of press release publishingprnewswireagency
 
SocialEyes-Feb2015-Ind
SocialEyes-Feb2015-IndSocialEyes-Feb2015-Ind
SocialEyes-Feb2015-Indrichgans
 
Vocus White Paper
Vocus White PaperVocus White Paper
Vocus White PaperHOSHVA PR
 
Media relations strategy
Media relations strategyMedia relations strategy
Media relations strategyBolaji Okusaga
 
Salterbaxter Campaignable Reporting 2017
Salterbaxter Campaignable Reporting 2017Salterbaxter Campaignable Reporting 2017
Salterbaxter Campaignable Reporting 2017Samuel Griffin-Flynn
 
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...topnewswireservices
 
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaStep-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
 
Blue technology photo social media report
Blue technology photo social media reportBlue technology photo social media report
Blue technology photo social media reportSat Class
 
coUNDco & Lithium present: DACH-Studie "Social Business Solutions"
coUNDco & Lithium present: DACH-Studie "Social Business Solutions" coUNDco & Lithium present: DACH-Studie "Social Business Solutions"
coUNDco & Lithium present: DACH-Studie "Social Business Solutions" Florian Wieser
 
Relating To The Public Pr In Age Of Social Media
Relating To The Public Pr In Age Of Social MediaRelating To The Public Pr In Age Of Social Media
Relating To The Public Pr In Age Of Social MediaKen Kaplan
 

Similar to Session 7,Brouwer, Atteveld & Schultz (20)

Cision 2022 State of the Media Report
Cision 2022 State of the Media ReportCision 2022 State of the Media Report
Cision 2022 State of the Media Report
 
DIY Global PR
DIY Global PRDIY Global PR
DIY Global PR
 
Whitepaper medialandscape
Whitepaper medialandscapeWhitepaper medialandscape
Whitepaper medialandscape
 
Whitepaper Medialandscape
Whitepaper MedialandscapeWhitepaper Medialandscape
Whitepaper Medialandscape
 
Sherpa Media Training 2011
Sherpa Media Training 2011Sherpa Media Training 2011
Sherpa Media Training 2011
 
How to Evaluate Return on Investment (ROI) for Your Public Relations
How to Evaluate Return on Investment (ROI) for Your Public RelationsHow to Evaluate Return on Investment (ROI) for Your Public Relations
How to Evaluate Return on Investment (ROI) for Your Public Relations
 
The future of corporate communications – summary of results
The future of corporate communications – summary of resultsThe future of corporate communications – summary of results
The future of corporate communications – summary of results
 
How media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueHow media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenue
 
How media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenueHow media companies_can_engage_audiences_and_increase_advertiser_revenue
How media companies_can_engage_audiences_and_increase_advertiser_revenue
 
Understanding the role of press release publishing
Understanding the role of press release publishingUnderstanding the role of press release publishing
Understanding the role of press release publishing
 
understanding the role of press release publishing
understanding the role of press release publishingunderstanding the role of press release publishing
understanding the role of press release publishing
 
SocialEyes-Feb2015-Ind
SocialEyes-Feb2015-IndSocialEyes-Feb2015-Ind
SocialEyes-Feb2015-Ind
 
Vocus White Paper
Vocus White PaperVocus White Paper
Vocus White Paper
 
Media relations strategy
Media relations strategyMedia relations strategy
Media relations strategy
 
Salterbaxter Campaignable Reporting 2017
Salterbaxter Campaignable Reporting 2017Salterbaxter Campaignable Reporting 2017
Salterbaxter Campaignable Reporting 2017
 
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...
Maximizing Visibility Unleashing the Potential of News Wire Distribution Serv...
 
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaStep-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
 
Blue technology photo social media report
Blue technology photo social media reportBlue technology photo social media report
Blue technology photo social media report
 
coUNDco & Lithium present: DACH-Studie "Social Business Solutions"
coUNDco & Lithium present: DACH-Studie "Social Business Solutions" coUNDco & Lithium present: DACH-Studie "Social Business Solutions"
coUNDco & Lithium present: DACH-Studie "Social Business Solutions"
 
Relating To The Public Pr In Age Of Social Media
Relating To The Public Pr In Age Of Social MediaRelating To The Public Pr In Age Of Social Media
Relating To The Public Pr In Age Of Social Media
 

More from csrcomm

Keynote Andrew Crane
Keynote Andrew CraneKeynote Andrew Crane
Keynote Andrew Cranecsrcomm
 
Keynote Mette Morsing
Keynote Mette MorsingKeynote Mette Morsing
Keynote Mette Morsingcsrcomm
 
Session 1, Pomering, Johnson & Noble
Session 1, Pomering, Johnson & NobleSession 1, Pomering, Johnson & Noble
Session 1, Pomering, Johnson & Noblecsrcomm
 
Session 1, Farache
Session 1, FaracheSession 1, Farache
Session 1, Farachecsrcomm
 
Session 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & KardolSession 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & Kardolcsrcomm
 
Session 2, Etter & Morsing
Session 2, Etter & MorsingSession 2, Etter & Morsing
Session 2, Etter & Morsingcsrcomm
 
Session 2, Morsing & Eriksen
Session 2, Morsing & EriksenSession 2, Morsing & Eriksen
Session 2, Morsing & Eriksencsrcomm
 
Session 2, Lee & Holladay
Session 2, Lee & HolladaySession 2, Lee & Holladay
Session 2, Lee & Holladaycsrcomm
 
Session 2, Tench & Jones
Session 2, Tench & JonesSession 2, Tench & Jones
Session 2, Tench & Jonescsrcomm
 
Session 3, de Vries
Session 3, de VriesSession 3, de Vries
Session 3, de Vriescsrcomm
 
Session 3, Steenhuis & Elving
Session 3, Steenhuis & ElvingSession 3, Steenhuis & Elving
Session 3, Steenhuis & Elvingcsrcomm
 
Session 3, Bowers
Session 3, BowersSession 3, Bowers
Session 3, Bowerscsrcomm
 
Session 3, de Bruijn & Elving
Session 3, de Bruijn & ElvingSession 3, de Bruijn & Elving
Session 3, de Bruijn & Elvingcsrcomm
 
Session 4, Jarolimek
Session 4, JarolimekSession 4, Jarolimek
Session 4, Jarolimekcsrcomm
 
Session 4, Parani
Session 4, ParaniSession 4, Parani
Session 4, Paranicsrcomm
 
Session 5, Van Loo
Session 5, Van LooSession 5, Van Loo
Session 5, Van Loocsrcomm
 
Session 5, Ellerup Nielsen & Thomsen
Session 5, Ellerup Nielsen & ThomsenSession 5, Ellerup Nielsen & Thomsen
Session 5, Ellerup Nielsen & Thomsencsrcomm
 
Session 5, Coombs & Holladay
Session 5, Coombs & HolladaySession 5, Coombs & Holladay
Session 5, Coombs & Holladaycsrcomm
 
Session 5, Faber-Wiener
Session 5, Faber-WienerSession 5, Faber-Wiener
Session 5, Faber-Wienercsrcomm
 
Session 5, Rademacher
Session 5, RademacherSession 5, Rademacher
Session 5, Rademachercsrcomm
 

More from csrcomm (20)

Keynote Andrew Crane
Keynote Andrew CraneKeynote Andrew Crane
Keynote Andrew Crane
 
Keynote Mette Morsing
Keynote Mette MorsingKeynote Mette Morsing
Keynote Mette Morsing
 
Session 1, Pomering, Johnson & Noble
Session 1, Pomering, Johnson & NobleSession 1, Pomering, Johnson & Noble
Session 1, Pomering, Johnson & Noble
 
Session 1, Farache
Session 1, FaracheSession 1, Farache
Session 1, Farache
 
Session 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & KardolSession 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & Kardol
 
Session 2, Etter & Morsing
Session 2, Etter & MorsingSession 2, Etter & Morsing
Session 2, Etter & Morsing
 
Session 2, Morsing & Eriksen
Session 2, Morsing & EriksenSession 2, Morsing & Eriksen
Session 2, Morsing & Eriksen
 
Session 2, Lee & Holladay
Session 2, Lee & HolladaySession 2, Lee & Holladay
Session 2, Lee & Holladay
 
Session 2, Tench & Jones
Session 2, Tench & JonesSession 2, Tench & Jones
Session 2, Tench & Jones
 
Session 3, de Vries
Session 3, de VriesSession 3, de Vries
Session 3, de Vries
 
Session 3, Steenhuis & Elving
Session 3, Steenhuis & ElvingSession 3, Steenhuis & Elving
Session 3, Steenhuis & Elving
 
Session 3, Bowers
Session 3, BowersSession 3, Bowers
Session 3, Bowers
 
Session 3, de Bruijn & Elving
Session 3, de Bruijn & ElvingSession 3, de Bruijn & Elving
Session 3, de Bruijn & Elving
 
Session 4, Jarolimek
Session 4, JarolimekSession 4, Jarolimek
Session 4, Jarolimek
 
Session 4, Parani
Session 4, ParaniSession 4, Parani
Session 4, Parani
 
Session 5, Van Loo
Session 5, Van LooSession 5, Van Loo
Session 5, Van Loo
 
Session 5, Ellerup Nielsen & Thomsen
Session 5, Ellerup Nielsen & ThomsenSession 5, Ellerup Nielsen & Thomsen
Session 5, Ellerup Nielsen & Thomsen
 
Session 5, Coombs & Holladay
Session 5, Coombs & HolladaySession 5, Coombs & Holladay
Session 5, Coombs & Holladay
 
Session 5, Faber-Wiener
Session 5, Faber-WienerSession 5, Faber-Wiener
Session 5, Faber-Wiener
 
Session 5, Rademacher
Session 5, RademacherSession 5, Rademacher
Session 5, Rademacher
 

Recently uploaded

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Bhuvaneswari Subramani
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 

Recently uploaded (20)

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 

Session 7,Brouwer, Atteveld & Schultz

  • 1. COMMUNICATING CSR TO THE MASS MEDIA The influence of contingent factors on the short term effects of CSR press releases
  • 2. WHY FOCUS ON MEDIA?
  • 3. CONCEPTUALIZING CSR PUBLIC RELATIONS  Agenda setting: News agenda determines the public agenda  We (stakeholders) look to news media as to cue us as to where we should focus attention  Transfer of salience of issues or issue attributes
  • 4. CAN PR SET THE MEDIA AGENDA FOR CSR?
  • 5. 1. CAN PR INFLUENCE THE AMOUNT OF NEWS ABOUT OUR COMPANY?
  • 6. 2. CAN PR INFLUENCE THE CONTENT OF THE NEWS ABOUT OUR COMPANY?
  • 7. METHOD  Automated content analysis  114 press releases  16 companies  6690 news articles
  • 8. CAN PR INFLUENCE THE AMOUNT OF NEWS ABOUT OUR COMPANY?
  • 9. CAN PR INFLUENCE THE CONTENT OF THE NEWS ABOUT OUR COMPANY?
  • 10. SUMMING UP...  No effects on the amount of news  Small but significant effects on content of news  Non sensitive industries more credible  More emphasis on “CSR commitment” will lead to less agenda-building effects  Negativity bias?
  • 11. CONCLUSION  There are hardly any short term effects from CSR communication on the mass media  Perhaps other long term effects CSR PR  Future research