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FURNITURE DISTRIBUTION IN INDIA
Multiclient Research
February 2014
S75

FURNITURE

UPHOLSTERED
MATTRESSES

CONTRACT
& LUXURY
OFFICE &
WORKSPACE
KITCHEN &
BATHROOM
ECOBUILDING
& WINDOWS
DESIGN LAB &
WORKSHOP
MAJOR
APPLIANCES
LIGHTING
FIXTURES

All CSIL publications are available for online
purchase and immediate download from:
http://www.csilmilano.com
http://www.worldfurnitureonline.com
Reports are also available in printed form.
For further information, please contact:
csil@csilmilano.com

© Copyright CSIL
R3002

CSIL Milano scrl
15 corso Monforte 20122 Milano Italy
tel. +39 02 796630 fax +39 02 780703
csil@csilmilano.com – www.csilmilano.com
Furniture distribution in India

FURNITURE

Research prepared by M. Spinelli
Field Research S. Varma
Coordinated by A. Volpe

UPHOLSTERED
MATTRESSES
CONTRACT
& LUXURY
OFFICE &
WORKSPACE
KITCHEN
& BATHROOM
ECOBUILDING
& WINDOWS
DESIGN LAB &
WORKSHOP
MAJOR
APPLIANCES
LIGHTING
FIXTURES

All rights reserved. Neither this publication nor any part of it may be reproduced,
stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise. Any such action is
an infringement of Italian Law (Law 18 August 2000 no. 248) and may give rise to
legal action for damages and may be prosecuted as a criminal offence.
All information in this report is verified to the best of the author's and the
publisher's ability. However, CSIL does not accept responsibility for any errors and/
or omissions resulting from any source and for any loss arising from reliance on it.

© Copyright CSIL
R3002

CSIL Milano scrl
15 corso Monforte 20122 Milano Italy
tel. +39 02 796630 fax +39 02 780703
csil@csilmilano.com – www.csilmilano.com
The furniture distribution in India

CONTENTS
METHODOLOGY

1 
1 
2 

Table 0.1 Exchange rates INR per EUR and INR per US$, 2006-2013
Figure 0.1 Political map of India

1. MARKET OVERVIEW
1.1 The furniture sector in India

4 
4 
4 
5 
5 
6 
6 
7 
7 

Table 1.1 India. Furniture sector. Basic data, 2008-2013. US$ and LCU million and percentage change
Figure 1.1 India. Exchange rate effect. Furniture consumption in LCU and US$, 2008-2013. Annual percentage change
Table 1.2 India. The openness of the market, 2008-2013. Percentage values
Figure 1.2 India. Furniture consumption by segment, 2013. Percentage shares
Figure 1.3 India. Real growth of furniture consumption. Forecasts. Percentage changes

1.2 International trade
1.2.1 Furniture exports

Table 1.3 India. Exports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and
average percentage changes at current prices
7 

1.2.2 Furniture imports

7 

Figure 1.4 India. Furniture imports. Historical series, 2003-2013. Million US$ and index (2002:100)
Table 1.4 India. Imports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and
average percentage changes at current prices
Table 1.5 India. Import partners by product, 2012
Table 1.6 India. Upholstered furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices
Table 1.7 India. Non-upholstered seats. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices
Table 1.8 India. Bedroom furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices
Table 1.9 India. Kitchen furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices
Table 1.10 India. Office furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices
Table 1.11 India. Furniture, n.e.c. Imports by country. 2007-2012. Values in million US$, percentage shares and average
percentage changes at current prices

8 

2. THE FURNITURE DISTRIBUTION
2.1 Furniture consumption by State
Figure 2.1 India. Furniture consumption. Historical series, 2003-2013. Million US$ and index (2002:100)

2.2 Distribution channels
Figure 2.2 India. Organized and non-organized furniture distribution, 2009 and 2013. Percentage shares
Table 2.1 India. Furniture distribution channels, 2013. US$ Million and percentage shares
Table 2.2 India. Leading furniture importers by city
Table 2.3 India. Leading architects and interior designers by city
Table 2.4 India. Major logistic companies in the country

2.3 Reference prices
Table 2.5 India. Retail prices in a sample of furniture items sold by local stores/brands, 2013
Table 2.6 India. Lighting fixtures. Reference prices in the residential segment, 2013

2.4 The consumer
2.5 The purchasing process
2.6 Market approach for foreign companies
2.7 The retail segment
2.8 The hospitality segment
Table 2.7 India. Number of rooms in the hotel pipeline, by market segment, 2014

03/02/2014 © Copyright CSIL
is exclusively for
of the purchaser. It may
R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in
whole or in
whatsoever without the
CSIL

9 
10 
11 
11 
12 
12 
13 
13 

14 
14 
14 
15 
16 
18 
19 
20 
21 
22 
22 
23 
24 
26 
27 
30 
32 
32 

I
The furniture distribution in India

3. LEADING COMPANIES AND GEOGRAPHICAL DISTRIBUTION
3.1 Leading distributors
Table 3.1 India. Sample of leading furniture companies*, 2013. Million US$, percentage and units

3.2 Geographical distribution
3.2.1 Delhi region
Figure 3.1 India. Map of Delhi Region
Table 3.2 India. Delhi indicators, 2012 and forecasts 2020
Table 3.3 India. Sample of leading furniture companies in Delhi Region

3.2.2 West Bengal Region
Figure 3.2 India. Map of West Bengal Region
Table 3.4 India. Kolkata indicators, 2012 and forecasts 2020
Table 3.5 India. Sample of leading furniture companies in West Bengal Region

3.2.3 Maharashtra Region
Figure 3.3 India. Map of Maharashtra Region
Table 3.6 India. Mumbai, Nashik & Pune indicators, 2012 and forecasts 2020
Table 3.7 India. Sample of leading furniture companies in Maharashtra Region

3.2.4 Andhra Pradesh Region
Figure 3.4 India. Map of Andhra Pradesh Region
Table 3.8 India. Visakhapatnam indicators, 2012 and forecasts 2020
Table 3.9 India. Sample of leading furniture companies in Andhra Pradesh Region

3.2.5 Karnataka Region
Figure 3.5 India. Map of Karnataka Region
Table 3.10 India. Bangalore indicators, 2012 and forecasts 2020
Table 3.11 India. Sample of leading furniture companies in Karnataka Region

3.2.6 Kerala Region
Figure 3.6 India. Map of Kerala Region
Table 3.12 India. Kochi indicators, 2012 and forecasts 2020
Table 3.13 India. Sample of leading furniture companies in Kerala Region

3.2.7 North India Regions
Figure 3.7 India. Map of Haryana Region
Figure 3.8 India. Map of Punjab Region
Figure 3.9 India. Map of Uttar Pradesh Region
Table 3.14 India. Sample of leading furniture companies in North India Regions

3.2.8 Central India Regions
Figure 3.10 India. Map of Gujarat Region
Figure 3.11 India. Map of Madhya Pradesh Region
Figure 3.12 India. Map of Rajasthan Region
Table 3.15 India. Sample of leading furniture companies in Central India Regions

3.2.9 South India Regions
Figure 3.13 India. Map of Tamil Nadu Region
Table 3.16 India. Sample of leading furniture companies in South India Regions

4. ASSOCIATIONS, SECTOR FAIRS AND MAGAZINES
Table 4.1 India. Main furniture fairs
Table 4.2 Selected trade press
Table 4.3 Association and institutional bodies

5. DEMAND DRIVERS
5.1 Economic indicators
Table 5.1 India. Economic indicators
Table 5.2 India. Growth of GDP and inflation, 2012-2018. Annual percentage changes
Figure 5.1 India. Foreign Direct Investments (net inflows), 2009-2013

5.2 Population and urbanization process
03/02/2014 © Copyright CSIL
is exclusively for
of the purchaser. It may
R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in
whole or in
whatsoever without the
CSIL

34 
34 
41 
44 
44 
45 
45 
46 
48 
48 
49 
50 
51 
52 
52 
53 
56 
56 
57 
58 
59 
60 
60 
61 
63 
63 
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82 

II
The furniture distribution in India

Table 5.3 India. States, capitals, area and population.
Figure 5.2 World. Percentage of urban population and agglomerations by size class, 2011 and forecasts 2025.

5.3 Building activity
Table 5.4 India. Distribution of housing shortage among economic category, 2012
Table 5.5 India. Total households and housing in different categories. Million units
Table 5.6 India. Average covered area (in sq.m.) of dwelling unit by state and by type of dwelling unit. %

APPENDIX

03/02/2014 © Copyright CSIL
is exclusively for
of the purchaser. It may
R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in
whole or in
whatsoever without the
CSIL

83 
84 

85 
85 
85 
86 
87 

III
The furniture distribution in India

METHODOLOGY
This is the first edition of the Report “Furniture Distribution in India”, and it was produced using the following sources of
information:
 field analysis and interviews in Delhi, Bangalore and Mumbai;
 desk research focusing on distributors/manufacturers working in the furniture industry and related activities;
 statistical and international sales data;
 general documentation relating to the furniture industry available both online and offline;
 official documents concerning macroeconomic trends and sector performances;
Although every effort is made to verify the available data when processing it, CSIL accepts no responsibility for any errors
and/or omissions found in this report. An after-sales service can be contacted at the following email address:
volpe@csilmilano.com
Unless otherwise stated, the figures are expressed in US Dollars.

Table 0.1
Exchange rates INR per EUR and INR per US$, 2006-2013
2006
INR per EUR

2007

2008

2009

2010

2011

2012

2013

56.77

56.46

63.90

67.35

60.54

64.89

68.63

77.69

LAKH per EUR

0.0005677

0.0005646

0.0006390

0.0006735

0.0006054

0.0006489

0.0006863

0.0007769

CRORE per EUR

0.0000057

0.0000056

0.0000064

0.0000067

0.0000061

0.0000065

0.0000069

0.0000078

45.19

41.18

43.39

48.33

45.65

46.58

53.37

58.50

LAKH per US$

0.000452

0.000412

0.000434

0.000483

0.0004565

0.0004658

0.0005337

0.0005850

CRORE per US$

0.000005

0.000004

0.000004

0.000005

0.0000046

0.0000047

0.0000053

0.0000059

INR per US$

Source: CSIL processing of official data
1 Lakh = 100,000 Rupees
1 Crore = 10,000,000 Rupees

03/02/2014 © Copyright CSIL
is exclusively for
of the purchaser. It may
R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in
whole or in
whatsoever without the
CSIL

1
The furniture distribution in India

Figure 0.1
Political map of India

03/02/2014 © Copyright CSIL
is exclusively for
of the purchaser. It may
R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in
whole or in
whatsoever without the
CSIL

2
The furniture distribution in India

Other CSIL available reports one related issues include:
“The kitchen furniture market in India” (2014)
“The office furniture market in India” (2014)
“The lighting fixtures market in India” ( 2013)
“The European market for Contract furniture” (2014)
“E-Commerce for the furniture industry” (2012)
“300 Flagship Stores” (2014)
“Furniture distribution in Europe” (2012)
“Furniture distribution in Italy” (2013)
“Furniture distribution in China” (2012)
“Furniture distribution in Russia” (2011)
For further information:
http://www.worldfurnitureonline.com (on line store)
http://www.csilmilano.com (institutional website)

03/02/2014 © Copyright CSIL
is exclusively for
of the purchaser. It may
R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in
whole or in
whatsoever without the
CSIL

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The Furniture Distribution in India - Market Research by CSIL (TOC e Meth)

  • 1. FURNITURE DISTRIBUTION IN INDIA Multiclient Research February 2014 S75 FURNITURE UPHOLSTERED MATTRESSES CONTRACT & LUXURY OFFICE & WORKSPACE KITCHEN & BATHROOM ECOBUILDING & WINDOWS DESIGN LAB & WORKSHOP MAJOR APPLIANCES LIGHTING FIXTURES All CSIL publications are available for online purchase and immediate download from: http://www.csilmilano.com http://www.worldfurnitureonline.com Reports are also available in printed form. For further information, please contact: csil@csilmilano.com © Copyright CSIL R3002 CSIL Milano scrl 15 corso Monforte 20122 Milano Italy tel. +39 02 796630 fax +39 02 780703 csil@csilmilano.com – www.csilmilano.com
  • 2. Furniture distribution in India FURNITURE Research prepared by M. Spinelli Field Research S. Varma Coordinated by A. Volpe UPHOLSTERED MATTRESSES CONTRACT & LUXURY OFFICE & WORKSPACE KITCHEN & BATHROOM ECOBUILDING & WINDOWS DESIGN LAB & WORKSHOP MAJOR APPLIANCES LIGHTING FIXTURES All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise. Any such action is an infringement of Italian Law (Law 18 August 2000 no. 248) and may give rise to legal action for damages and may be prosecuted as a criminal offence. All information in this report is verified to the best of the author's and the publisher's ability. However, CSIL does not accept responsibility for any errors and/ or omissions resulting from any source and for any loss arising from reliance on it. © Copyright CSIL R3002 CSIL Milano scrl 15 corso Monforte 20122 Milano Italy tel. +39 02 796630 fax +39 02 780703 csil@csilmilano.com – www.csilmilano.com
  • 3. The furniture distribution in India CONTENTS METHODOLOGY 1  1  2  Table 0.1 Exchange rates INR per EUR and INR per US$, 2006-2013 Figure 0.1 Political map of India 1. MARKET OVERVIEW 1.1 The furniture sector in India 4  4  4  5  5  6  6  7  7  Table 1.1 India. Furniture sector. Basic data, 2008-2013. US$ and LCU million and percentage change Figure 1.1 India. Exchange rate effect. Furniture consumption in LCU and US$, 2008-2013. Annual percentage change Table 1.2 India. The openness of the market, 2008-2013. Percentage values Figure 1.2 India. Furniture consumption by segment, 2013. Percentage shares Figure 1.3 India. Real growth of furniture consumption. Forecasts. Percentage changes 1.2 International trade 1.2.1 Furniture exports Table 1.3 India. Exports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices 7  1.2.2 Furniture imports 7  Figure 1.4 India. Furniture imports. Historical series, 2003-2013. Million US$ and index (2002:100) Table 1.4 India. Imports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.5 India. Import partners by product, 2012 Table 1.6 India. Upholstered furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.7 India. Non-upholstered seats. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.8 India. Bedroom furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.9 India. Kitchen furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.10 India. Office furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.11 India. Furniture, n.e.c. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices 8  2. THE FURNITURE DISTRIBUTION 2.1 Furniture consumption by State Figure 2.1 India. Furniture consumption. Historical series, 2003-2013. Million US$ and index (2002:100) 2.2 Distribution channels Figure 2.2 India. Organized and non-organized furniture distribution, 2009 and 2013. Percentage shares Table 2.1 India. Furniture distribution channels, 2013. US$ Million and percentage shares Table 2.2 India. Leading furniture importers by city Table 2.3 India. Leading architects and interior designers by city Table 2.4 India. Major logistic companies in the country 2.3 Reference prices Table 2.5 India. Retail prices in a sample of furniture items sold by local stores/brands, 2013 Table 2.6 India. Lighting fixtures. Reference prices in the residential segment, 2013 2.4 The consumer 2.5 The purchasing process 2.6 Market approach for foreign companies 2.7 The retail segment 2.8 The hospitality segment Table 2.7 India. Number of rooms in the hotel pipeline, by market segment, 2014 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 9  10  11  11  12  12  13  13  14  14  14  15  16  18  19  20  21  22  22  23  24  26  27  30  32  32  I
  • 4. The furniture distribution in India 3. LEADING COMPANIES AND GEOGRAPHICAL DISTRIBUTION 3.1 Leading distributors Table 3.1 India. Sample of leading furniture companies*, 2013. Million US$, percentage and units 3.2 Geographical distribution 3.2.1 Delhi region Figure 3.1 India. Map of Delhi Region Table 3.2 India. Delhi indicators, 2012 and forecasts 2020 Table 3.3 India. Sample of leading furniture companies in Delhi Region 3.2.2 West Bengal Region Figure 3.2 India. Map of West Bengal Region Table 3.4 India. Kolkata indicators, 2012 and forecasts 2020 Table 3.5 India. Sample of leading furniture companies in West Bengal Region 3.2.3 Maharashtra Region Figure 3.3 India. Map of Maharashtra Region Table 3.6 India. Mumbai, Nashik & Pune indicators, 2012 and forecasts 2020 Table 3.7 India. Sample of leading furniture companies in Maharashtra Region 3.2.4 Andhra Pradesh Region Figure 3.4 India. Map of Andhra Pradesh Region Table 3.8 India. Visakhapatnam indicators, 2012 and forecasts 2020 Table 3.9 India. Sample of leading furniture companies in Andhra Pradesh Region 3.2.5 Karnataka Region Figure 3.5 India. Map of Karnataka Region Table 3.10 India. Bangalore indicators, 2012 and forecasts 2020 Table 3.11 India. Sample of leading furniture companies in Karnataka Region 3.2.6 Kerala Region Figure 3.6 India. Map of Kerala Region Table 3.12 India. Kochi indicators, 2012 and forecasts 2020 Table 3.13 India. Sample of leading furniture companies in Kerala Region 3.2.7 North India Regions Figure 3.7 India. Map of Haryana Region Figure 3.8 India. Map of Punjab Region Figure 3.9 India. Map of Uttar Pradesh Region Table 3.14 India. Sample of leading furniture companies in North India Regions 3.2.8 Central India Regions Figure 3.10 India. Map of Gujarat Region Figure 3.11 India. Map of Madhya Pradesh Region Figure 3.12 India. Map of Rajasthan Region Table 3.15 India. Sample of leading furniture companies in Central India Regions 3.2.9 South India Regions Figure 3.13 India. Map of Tamil Nadu Region Table 3.16 India. Sample of leading furniture companies in South India Regions 4. ASSOCIATIONS, SECTOR FAIRS AND MAGAZINES Table 4.1 India. Main furniture fairs Table 4.2 Selected trade press Table 4.3 Association and institutional bodies 5. DEMAND DRIVERS 5.1 Economic indicators Table 5.1 India. Economic indicators Table 5.2 India. Growth of GDP and inflation, 2012-2018. Annual percentage changes Figure 5.1 India. Foreign Direct Investments (net inflows), 2009-2013 5.2 Population and urbanization process 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 34  34  41  44  44  45  45  46  48  48  49  50  51  52  52  53  56  56  57  58  59  60  60  61  63  63  63  65  66  67  67  68  69  71  71  72  72  73  76  76  77  79  79  79  79  80  80  80  80  81  82  II
  • 5. The furniture distribution in India Table 5.3 India. States, capitals, area and population. Figure 5.2 World. Percentage of urban population and agglomerations by size class, 2011 and forecasts 2025. 5.3 Building activity Table 5.4 India. Distribution of housing shortage among economic category, 2012 Table 5.5 India. Total households and housing in different categories. Million units Table 5.6 India. Average covered area (in sq.m.) of dwelling unit by state and by type of dwelling unit. % APPENDIX 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 83  84  85  85  85  86  87  III
  • 6. The furniture distribution in India METHODOLOGY This is the first edition of the Report “Furniture Distribution in India”, and it was produced using the following sources of information:  field analysis and interviews in Delhi, Bangalore and Mumbai;  desk research focusing on distributors/manufacturers working in the furniture industry and related activities;  statistical and international sales data;  general documentation relating to the furniture industry available both online and offline;  official documents concerning macroeconomic trends and sector performances; Although every effort is made to verify the available data when processing it, CSIL accepts no responsibility for any errors and/or omissions found in this report. An after-sales service can be contacted at the following email address: volpe@csilmilano.com Unless otherwise stated, the figures are expressed in US Dollars. Table 0.1 Exchange rates INR per EUR and INR per US$, 2006-2013 2006 INR per EUR 2007 2008 2009 2010 2011 2012 2013 56.77 56.46 63.90 67.35 60.54 64.89 68.63 77.69 LAKH per EUR 0.0005677 0.0005646 0.0006390 0.0006735 0.0006054 0.0006489 0.0006863 0.0007769 CRORE per EUR 0.0000057 0.0000056 0.0000064 0.0000067 0.0000061 0.0000065 0.0000069 0.0000078 45.19 41.18 43.39 48.33 45.65 46.58 53.37 58.50 LAKH per US$ 0.000452 0.000412 0.000434 0.000483 0.0004565 0.0004658 0.0005337 0.0005850 CRORE per US$ 0.000005 0.000004 0.000004 0.000005 0.0000046 0.0000047 0.0000053 0.0000059 INR per US$ Source: CSIL processing of official data 1 Lakh = 100,000 Rupees 1 Crore = 10,000,000 Rupees 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 1
  • 7. The furniture distribution in India Figure 0.1 Political map of India 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 2
  • 8. The furniture distribution in India Other CSIL available reports one related issues include: “The kitchen furniture market in India” (2014) “The office furniture market in India” (2014) “The lighting fixtures market in India” ( 2013) “The European market for Contract furniture” (2014) “E-Commerce for the furniture industry” (2012) “300 Flagship Stores” (2014) “Furniture distribution in Europe” (2012) “Furniture distribution in Italy” (2013) “Furniture distribution in China” (2012) “Furniture distribution in Russia” (2011) For further information: http://www.worldfurnitureonline.com (on line store) http://www.csilmilano.com (institutional website) 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 3