VMworld 2010 was VMware's annual user conference focused on virtualization and cloud computing. It saw record attendance of over 17,000 attendees. Key announcements included new versions of VMware View and vCloud Director, as well as the acquisitions of Integrien and TriCipher to enhance VMware's cloud management and security capabilities. VMware emphasized its vision of IT as a service and strategy of enabling hybrid clouds through partnerships. The conference highlighted VMware's role in driving the industry transition to cloud computing through virtualization and management technologies.

1. VMworld 2010 Lab Cloud
Guy Bowers
Senior Systems Engineer
gbowers@vmware.com
© 2009 VMware Inc. All rights reserved
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2. Agenda
VM ld Th It’ ll b t Cl dVMworld Themes – It’s all about Cloud
VMworld Statistics
S fVMworld Self Paced Lab Results
VMworld Announcements
VMworld Key Takeaways
VMworld 2011 – Las Vegas – plan your trip now!
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3. VMworld 2010 Theme
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4. VMworld 2010 Theme
MOSCONE WEST LOBBY
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5. VMworld 2010 – Record Attendance
Over 17,000 attendees!
Thank you to all our attendees and
sponsors!
Some fast facts:
- over 17,000 attendees
- over 15,000 labs completed
- over 145,000 VMs deployed
- 102,000 sodas consumed
27 000 t i d- 27,000 pastries consumed
- 5000+ Partners
- 233 Sponsors/Exhibitors
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6. VMworld 2010 Self-Paced Lab Fast Facts
L bCl d d 30 l b t i d t 21 i 2009LabCloud served up 30 lab topics compared to 21 in 2009
LabCloud delivered 15,344 labs compared to 4,500 labs in 2009
Delivered Over 21,000 lab hours with 480 lab seats, 44 hours of open door lab timeDelivered Over 21,000 lab hours with 480 lab seats, 44 hours of open door lab time
Deployed a total of 145,097 VMs
Every hour Lab Cloud was creating (deploying) and destroying (un-deploying)
i l 4 000 Vi l M hiapproximately 4,000 Virtual Machines
Just under 11 miles of CAT 5 cable used for the Labs
Several of our customers completed all 30 lab topicsSeveral of our customers completed all 30 lab topics
The Top 5 labs were:
VMware View 4.5 Install and Config
VMware vSphere Perf & Tuning
VMware ESX 4.1 new features
VMware vCloud Director Install & ConfigVMware vCloud Director Install & Config
Basic VMware vSphere Install & Config
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7. Support of VMware Hands on Labs
7,640,306,790 IOs served
~140,000 VMs created and
destroyed over 4 days
~5000 labs done
~5 people who completed all
30 labs about 30 hours of30 labs – about 30 hours of
lab time = 5 people who
spent 8 hours each of the 4
d i th l bdays in the lab.
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8. Conference Highlights
F ll 4 d ith l b & i i th M ThFull 4 day program with labs & sessions running thru Mon-Thurs
More than 170 unique breakout sessions – featuring topics
covering everything from the private cloud to how the newcovering everything from the private cloud, to how the new
vStorage API is helping storage vendors improve networking,
memory and CPU virtualization
Self Paced labs delivered from a self-service Lab Cloud portal built
on a vSphere enabled cloud architecture
Group Discussions (aka Birds of a Feather Sessions) take placeGroup Discussions (aka Birds of a Feather Sessions) take place
throughout the week, both scheduled and non-scheduled
Ability to schedule 10 minute One-on-Ones with Knowledgeb ty to sc edu e 0 ute O e o O es t o edge
Experts
Solutions Exchange with over 225 partners showcasing the latest
virtualization and cloud computing technologies; including
Welcome Reception on Monday and Hall Crawl on Tuesday
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9. Content Tracks
D kt Vi t li tiDesktop Virtualization
Enterprise Applications
CHybrid and Public Cloud
Partner Track
Private Cloud – Business Continuity
Private Cloud – Management
Private Cloud – Security
Technology and Architecture
Technology Partner Sponsor Sessions
Virtualization 101
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10. VMworld 2010 Key Quotes include:
“This is the fifth VMworld I've attended and it has been the most entertaining by far. At
previous VMworlds, VMware and its partners seemed to announce their products in a
vacuum; this time, they all spoke the same language and stayed on message. VMware
has made the transition from simply holding a big market share to being a true industry
leader.” -- Matt Prigge, Infoworld
“As technology giants rush to add products and services for the fast growing part of theAs technology giants rush to add products and services for the fast-growing part of the
industry known as cloud computing, VMware Inc. – a Silicon Valley company that helped
usher in the mania – is readying a new push of its own.” – Ben Worthen, Wall Street
Journal
“VMware on Tuesday stumped for its IT as a Service vision, which revolves around
virtualization efficiency and automation This IT Vision also includes a hefty dose ofvirtualization, efficiency and automation. This IT Vision also includes a hefty dose of
hybrid data centers as cloud computing and traditional infrastructure, or so-called private
clouds, meld together. -- ZDNet
“So, what’s the verdict? I’m very positive. There’s been a lot of talk about cloud, and it’s a
relief to finally have a product and tools that actually allow the talk to become a reality.” –
Mike Laverick, SearchCloudComputing
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p g

11. VMworld 2010
Announcements
© 2009 VMware Inc. All rights reserved
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12. VMware Solutions for IT as a Service
VMware End User Computing
Management
Securityp g y
Compliance
VMware Cloud
A li ti Pl tf
• Secure
• Manageable
Management
Security
Application Platform
• Open
Security
Compliance
VMware Cloud Infrastructure
and Management
Management
Security
and Management
y
Compliance
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13. Conference Announcements
IT S i d VM St t
Infrastructure Application Platform End-User Computing
IT as a Service and VMware Strategy
• VMware vShield Suite
• vCloud Datacenter
• VMware vFabric -
Cloud Application
Platform
• View 4.5
• ThinApp 4.6
Services
• vCloud Director
• vCloud
Platform • Preview Project
Horizon
• Zimbra AppliancevCloud
momentum/Service
Provider Strategy
Acquisitions
Integrien TriCipher
Simplifying Performance Management and
Improving Operational Efficiency
Integrien
Bridging Hybrid Cloud Security, Improving
End User Provisioning and Security of
SaaS Applications
TriCipher
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p g p y SaaS Applications

14. VMware Solutions for IT as a Service
VMware Enabled
Public Clouds
Independent
Public Clouds
Secure Private Cloud
Secure, Manageable, Open
SaaS Other SaaS
View ThinApp Zimbra
Public Clouds Public Clouds
VMware End-User Computing
Application Access
G l A
Applications Providers
View ThinApp Zimbra
Application Portabilit
Spring vFabric
VMforce
Other PaaS
Partners
Google App
Engine
Other cloud
infrastructure
providers
VMware Cloud Application Platform
Application Portability
vCloud
Datacenter
VMware Cloud Infrastructure and Management
VMware vSphere: Foundation for Cloud Computing
vCenter Suite vShield vCloud Director vCloud Express
Application Mobility
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15. VMware vCloud Director provides the interface, automation, and
i d b i d i id b ildmanagement required by enterprises and service providers to build
private and public clouds.
Supports multi tenancy/organizational isolationSupports multi tenancy/organizational isolation
Allows for the creation of central application catalogs and
personalization of templates
Enables creation and deployment of vApps from catalogs/templates
Controls user resource usage through roles/rights, quotas and
leases
Enables programmatic control through the RESTful vCloud API
Provides an additional level of abstraction from underlying
hardware
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16. VMware vShield App Application protection against network-basedpp pp p g
threats
VMware vShield Edge Network security for the perimeter
VM Shi ld E d i t Offl d d d t li d ti iVMware vShield Endpoint Offloaded and streamlined anti-virus
VMware vShield Zones Basic protection from network-based threats
VMware vShield Manager Complete security managementVMware vShield Manager Complete security management
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17. • Increase visibility and control
over network
communications betweencommunications between
virtual machines
• Eliminate the need for
d di t d h d ddedicated hardware and
VLANs to separate different
security groups
• Optimize hardware resource
utilization while maintaining
strong securityg y
• Simplify compliance with comprehensive logging of all virtual machine
network activity
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18. • Reduce cost and complexity byReduce cost and complexity by
eliminating multiple special
purpose appliances and rapidly
provisioning edge servicesprovisioning edge services
• Ensure policy enforcement with
built-in edge network security
d iand services
• Increase scalability and
performance with one edge per
org/tenant
• Simplify IT compliance with
detailed logging.gg g
• Streamline management using a full-featured interface that integrates
with VMware vCenter Server and third-party solutions
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19. • Streamline and accelerate antivirus and
anti-malware deployment
• Improve virtual machine performancep p
and eliminate antivirus and anti-
malware bottlenecks
• Reduce risk by eliminating agentsReduce risk by eliminating agents
susceptible to attack and enforce
remediation more easily
• Satisfy audit requirements with detailed• Satisfy audit requirements with detailed
logging of antivirus and anti-malware
activities
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20. Zones
Get basic protection from network-based threats in virtual datacenters withGet basic protection from network based threats in virtual datacenters, with
VMware vShield Zones, part of the VMware vShield family. The solution is
included with VMware vSphere and offers a hypervisor-aware, application
firewall with policies based on basic traffic information
• Get visibility and control over
network communications
firewall with policies based on basic traffic information
network communications
between virtual machines
• Improve hardware resource
utilization while implementingutilization while implementing
application security
• Simplify compliance with
h i l i f llcomprehensive logging of all
virtual machine network
activity
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21. Get role-based access control and administrative delegation within a unified
framework. Manage, deploy, report, log and integrate third-party security services
with VMware virtualization security. VMware vShield Manager is the management
interface for all vShield products:
• VMware vShield Edge
• VMware vShield App
• VMware vShield Endpoint
• VMware vShield Zones.
• Integrated with VMware vCenter, it leverages vSphere resources and is
d l d i it it i t l hideployed in its own security virtual machine.
• Simplify provisioning with VMware vCenter integration and programmable
management
Si lif IT li ith t li d l i d ti• Simplify IT compliance with centralized logging and reporting
• Integrate VMware vShield with third-party solutions
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22. VMware Announcements – vFabric Cloud Applications Platform
VMware Announces the vFabric
Cloud Applications Platformpp
VMware introduced its cloud application platform
strategy and solutions, enabling developers to buildgy , g p
and run modern applications that intelligently share
information with underlying infrastructure to
maximize application performance, quality of service
and infrastructure utilizationand infrastructure utilization.
VMware vFabric cloud application platform combines
the market-leading Spring Java developmentg p g p
framework with platform services including
lightweight application server, global data
management, cloud-ready messaging, dynamic load
balancing and application performancebalancing and application performance
management. Applications built on VMware vFabric
provide performance and portability across
heterogeneous cloud environments.
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23. VMware Announcements – View 4.5
L t f h t
• Rapid, Cost-Effective Windows 7 Migration – VMware View 4.5 fully supports Windows 7
Offli D kt A VM Vi Cli t ith L l M d bl t th i i t l d kt
Lots of enhancements…
• Offline Desktop Access – VMware View Client with Local Mode enables users to access their virtual desktops
even while disconnected from the network.
• Expanded Administrative Capabilities –VMware View Administrator has been enhanced from the ground up to
deliver new levels of scalability and efficiencies for IT organizations.y g
• Integrated Application Assignment – VMware View 4.5 simplifies the delivery of virtualized applications to end-
users through integration of application assignment
• Improved User Experience – Enhancements to the PCoIP protocol in the VMware• Improved User Experience – Enhancements to the PCoIP protocol in the VMware
View 4.5 release include expanded support for authentication mechanisms, improvements to zero client capabilities and
optimized interaction for end-users over wide area links.
• Reduced Solution Cost – With the introduction of tiered storage, VMware View 4.5 helps reduce the cost of
t b bli t t t k d t f lti l t ti VM h k d ith EMC t idstorage by enabling customers to take advantage of multiple storage tiers. VMware has worked with EMC to provide
prescriptive reference architectures, which enable customers to deploy a desktop virtualization solution that is both
scalable and cost effective.
• Flexible Device End-Points – Including Microsoft Windows and Mac devices, Zero Clients, Thin Clients, Kiosksg
and new computing platforms such as the Apple iPhone and iPad as well as Android devices.
• Optimized Anti-Virus Protection – Integration of VMware vShield Endpoint enables the centralization of anti-virus
and malware scanning to optimize virtual environment performance, simplify AV management and improve desktop
security
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security.

24. VMware Acquires Integrien
Simplifying Performance Management and Improving Operational Efficiency
Integrien Alive™ turns IT performance data into ACTIONABLE
INFORMATION.
Alive™ is a real-time performance analytics solution that
analyzes and correlates data across the monitored ITanalyzes and correlates data across the monitored IT
infrastructure, detects abnormalities in the enterprise, isolates
the root cause and delivers early warnings of degrading
performance before services are impacted
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performance before services are impacted.

25. VMware Takeaways
VM i d li i h F• VMware is delivering the Future
• We are in the midst of an industry-wide transformation to cloud computing, and
customers require a comprehensive solution to manage this transition: new models for
supporting users, creating applications and managing infrastructure
• VMware is bridging the old with the new
• Evolutionary transformation is the most efficient, least disruptive way to transition to thisEvolutionary transformation is the most efficient, least disruptive way to transition to this
next era in IT enabled by virtualization: IT as a Service
• VMware/Community is at the center of new era.
• The pace of change is accelerating and (you) the VMware community is best equipped• The pace of change is accelerating and (you) the VMware community is best equipped
to help businesses thrive in this new era
• VMware is ensuring an open future for cloud computing,
• In which applications are portable and customers can choose the best technology for
their needs
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26. VMworld 2011 – Las Vegas Save the Date!
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27. VMworld 2010
Thank you!
© 2009 VMware Inc. All rights reserved
Confidential