The deck from my Skillshare class: http://www.skillshare.com/GET-OUT-OF-YOUR-INBOX-How-To-Dominate-Email-in-1-hr-a-Day/360264219

1. GET OUT OF YOUR
INBOX
How To Dominate Email in 1 hr a Day
Chris Schultz

2. What email do you use?
• me@gmail.com
• penpal@hotmail.com
• grandma@aol.com
• corporate@outlook.com

3. What email do you use?
• me@gmail.com
• penpal@hotmail.com
• grandma@aol.com
• corporate@outlook.com

4. Email Goals
• Don’t leave Gmail to do stuff
• Don’t waste time on unimportant stuff
• Don’t get overloaded
• Don’t get ignored

5. USING EMAIL

6. Email that gets read
• Tools:
• Plain text
• CAPITALIZATION
• Bullets
• Line spacing
• 2-3 sentence paragraphs
• Links

7. Email that gets read

8. Email that gets read
One sentence intro

9. Email that gets read
Clear CAPITALIZED headings

10. Email that gets read
Descriptive links

11. Email that gets read
Bulleted lists

12. Email that gets read
Call to action

13. Email that gets read
Thank you!

14. A great header

15. A great header
• Using [Brackets] for instant mental filing
• Descriptive header with what you want
• Forge a connection
• Feed a need: ego, curiosity, fun

16. Proper use of CC & BCC
CC BCC
• people who need to • any list of people who
know don’t know each other
• reply to conversation to prevent exposing
by one member of emails
larger team • take people off a thread

17. Need BCC
SPAM

18. Getting a response
• Send 3 sentence emails. Not 3 paragraphs, 3 sentences
• Don’t ask for meetings, ask for the one thing you want
• If you don’t hear back, ping her again
• Don’t send attachments, send links
• Make it easy for people to do what you want
• Use good plain text formatting
• Write a clear subject

19. Reminder
Hi Peter -
DO
• short I know you’re busy, so this is just a
• friendly quick ping to see if you’ve had a
• understanding chance to look at the proposal I sent.
• include original email
It’s included below. I’d appreciate a
DON’T quick update when you have a
• Get pissed or passive moment.
aggressive
• be longwinded Thanks,
Chris

20. Signature
YES NO
• name • images
• title • physical address
• phone # • legalese - unless you must
• twitter • “please do not print”
• 1 or 2 URL’s - blog, • embedded HTML iFrame
company
• call to action
promotion

21. Signature

22. Signature
NO!

23. Auto-responder etiquette
• Subject Line: Out of Office
• No cute vacation talk
• Give date you will be back
• Give alternative or emergency
contact info
• Turn it off - NO “I check my email
2x per day”
http://shankman.com/auto-responder-email-replies-u-iz-doin-it-wrong/

24. USING GMAIL

25. Send attachments

26. Send attachments

27. Attachment hygiene
• Small files < than 1 meg or use
Dropbox
• PDF or file format people can open
• NO Microsoft formats *.pdtx
• Think mobile

28. Send calendar invites

29. Send calendar invites

30. Send calendar invites

31. Send calendar invites
It’s on my CALENDAR

32. Send calendar invites
It’s on my CALENDAR

33. Tag, Folder, Archive
TAG FOLDER ARCHIVE
• associate w/ a tag • active folders ie: • always get email
(or multiple tags) Sane Box are out of your inbox
for bulk review helpful after acted upon
later • use google rules
• I use this to to put things in
collect contacts folders
• I may want to find • I need to do
this later something with
this now
Use search to find stuff later, not folders, tagging.

34. Find Stuff with Search
SEARCH

35. Save stuff with Labels
Tag with LABELS

36. Find stuff with Labels
Search by LABELS

37. HACKING GMAIL

38. Syncing
Easy
Harder

44. Taking Friday off!

45. thank you!
Now Go out there and Dominate Email
@cschultz
chris@launchpadnola.com