What are the principles that should guide your decisions when creating content for the internet of things? What types of content, where to place it, and how it should interact with the end-users?

1. Are You Prepared to
Create Content for the
Internet of Things?
DO
HE
T
NT
ME
CU
Chris Carter
@Gilbane
@CyWhisp
#gilbane

2. 24-50 BILLION
We
are
already
saturated,
overloaded,
with
content.
We
keep
hearing
that
the
Internet
of
Things
is
right
around
the
corner.
We
are
already
saturated,
overloaded,
with
content.
We
keep
hearing
that
the
Internet
of
Things
is
right
around
the
corner.
And
depending
on
whose
research
you
listen
to,
by
2020
there
will
be
anywhere
from
24
to
50
billion
connected
devices
in
the
world.
Granted,
most
of
these
devices
will
just
be
sensing
and
collecDng
data
and
talking
to
other
devices.
But
even
if
only
a
small
percentage
of
those
newly-­‐connected
devices
has
a
user
interface,
that
is
sDll
a
few
billion
new
places
to
deliver
content.

3. 24-50 BILLION
BIG CONTENT
Forget
Big
Data,
we’re
entering
Big
Content.
But
the
Internet
of
Things
isn’t
like
the
content
delivery
systems
you
already
know.
It
isn’t
about
content.
It’s
not
about
interface.
It’s
about
hidden
computaDon
and
value-­‐added
funcDonality.

4. So
where
will
we
see
all
of
this
content
in
the
near
future?
What
will
have
a
user
interface?
The
same
devices
that
always
did.
None
of
them
are
going
away.
Computers,
laptops,
tablets,
smartphones.

5. Devices
we
know
already,
but
are
showing
disrupDve
changes
in
their
interface
or
content.
The
biggest
market
of
this
kind
is
televisions.
Using
a
TV
to
watch
broadcast
programming
is
so
last
decade.
And
when
I
say
broadcast
television,
I
mean
cable,
satellite,
antenna.
Over
half
of
smart
TV
owners
use
their
TVs
to
watch
streaming
internet
shows
or
to
surf
the
web
as
much
as
they
watch
broadcast
television
shows.
We’ve
passed
the
Dpping
point.
Television
sets
are
no
longer
primarily
for
television.

6. Devices
that
never
had
connecDvity
or
such
interface
before.
A
watch
used
to
be
a
watch.
Appliances
are
now
being
connected,
and
many
have
a
user
interface
for
the
first
Dme.
Automobiles
are
shiRing
from
mechanical
devices
that
have
digital
features,
to
digital
devices
that
have
mechanical
features.
A
recent
consumer
focus
group
by
KPMG
found,
when
it
comes
to
building
connected
cars,
car
buyers
trust
tech
companies
more
than
car
manufactures.

7. And
lastly,
brand
new
devices.
Heads-­‐Up-­‐Devices
are
geWng
a
lot
of
aXenDon
now.
From
Google
Glass
to
its
compeDtors.
These
probably
won’t
truly
be
market
ready
for
up
to
2
years,
but
many
companies
large
and
small
are
already
creaDng
content
or
content
systems
for
these.
And
eventually,
connected
clothing.
E-­‐fabrics
can
already
be
made
out
of
copper
threads
that
can
store
up
to
possibly
a
terabyte
of
data
in
one
garment.
And
one
team
recently
developed
nickel
and
carbon
coated
yarns
that
turn
fabric
into
a
working
baXery.
A
few
labs
around
the
world
are
already
working
on
e-­‐fabrics
that
have
digital
UI
built
into
it.

8. We
are
interacDng
with
more
devices,
and
there
is
a
shiR
in
the
types
of
user
interface
that
are
becoming
a
regular
part
of
our
lives.

9. Human Interaction
The
way
we
interface
with
devices
is
less
mechanical
control,
and
more
human-­‐like
interacDon.
Machines
have
knobs
and
buXons
and
keyboards
and
mice.
But
now
it’s
more
“Hey
you,
do
that!”
People
are
starDng
to
think
of
their
devices
more
like
people
than
machines.
We
don’t
input,
we
interact.
We
expect
a
reacDon.
We
don’t
talk
at
them,
we
converse
with
them.
We
anthropomorphize
or
devices.
When
we
configure
a
new
device,
we’re
told
“Now
give
this
device
a
name”.
Studies
show
that
we
are
more
willing
to
interact
with
a
device
when
it
has
a
face
or
facial
features.

10. We
want
to
have
interfaces
or
inputs
that
are
more
natural.
Less
machine-­‐like.
HandwriDng
is
more
natural
than
typing.
Google
added
handwriDng
to
Google
Translate
because
it’s
easier
than
input
methods
for
many
eastern
languages,
like
Chinese.
Recently
Google
expanded
handwriDng
to
emails
in
Gmail.
And
Google
plans
to
keep
extending
this
technology
into
more
of
their
products.

11. Screens
are
geWng
smaller.
Again,
nothing
is
disappearing,
but
we
now
use
smaller
screens
to
do
much
of
what
large
screens
used
to
be
good
enough
for.
It’s
driven
by
a
shiR
to
mobile
compuDng,
but
the
IoT
requires
very
small
things
to
be
connected
too.
There’s
a
limit.
Phone
screens
are
not
always
easy
to
operate.
But
most
smartwatches
coming
out
now
have
touch
screens.
That’s
just
silly.
We
need
alternaDves
to
screens.

12. HapDcs,
or
touch
interface,
hasn’t
been
around
for
that
long,
but
many
touch
interfaces
are
already
being
replaced
by
kinesics,
or
gesture.
First
there
was
Kinect,
but
it
the
quality
was
low.
Then
LeapMoDon
came
out
and
it
was
200
Dmes
more
accurate.
Myo
armbands
read
muscles
in
your
wrist
to
determine
what
the
hand
and
fingers
are
doing.
And
WiSee
uses
WiFi
that
you
already
have
in
your
home
as
radar
to
read
the
specific
body
movements
of
anyone
in
the
house,
wherever
they
are.
There
is
sDll
a
lot
of
experimentaDon
with
the
best
ways
to
incorporate
gesture.

13. Siri?
Привет
Vocalics,
or
voice
interface,
is
perhaps
going
to
see
the
most
growth
in
the
next
few
years.
Advances
in
natural
language
processing
brought
us
Siri
and
Google
Now,
but
those
are
geWng
mixed
reviews.
Although
Google
Now
just
last
month
updated
from
voice
commands
to
“conversaDonal
mode”
commands,
which
use
more
natural
Turn-­‐Taking
and
Pre-­‐Sequencing
theories.
The
research
is
sDll
going,
and
it
will
get
beXer.
Mostly
because
people
really
want
voice
interface.
We
just
don’t
yet
know
where.
Text-­‐to-­‐voice
and
voice-­‐
to-­‐text
conversion
technologies
have
varying
levels
of
quality.
Especially
in
languages
other
than
English.

14. For
now,
we
sDll
think
of
most
content
as
a
2-­‐dimensional
medium.
But
some
flat
interfaces
will
gradually
be
replaced
with
Augmented
Reality
and
even
Virtual
Reality.
17%
of
smartphone
owners
already
use
some
form
of
AR
on
their
phone.
And
50%
more
said
they
don’t
but
would
like
to.
AR
is
already
used
in
so
many
places,
from
gaming
to
simulators.
And
VR
is
currently
being
used
in
to
treat
PTSD,
drug
addicDon,
phobias,
for
physical
therapy,
amputees,
and
burn
vicDms.

15. Immersive
VR
like
the
Oculus
RiR
is
geWng
a
lot
of
media
aXenDon.
AdverDsements
have
been
placed
in
the
online
worlds
of
games
for
years
already.
And
the
inventor
of
Second
Life,
Philip
Rosedale,
is
developing
and
planning
to
launch
a
second
Virtual
Life
environment
for
people
using
VR
interface.
That’s
a
whole
new
universe
that
will
need
content.

16. And
then
there’s
virtual
reDnal
display.
It
isn’t
exactly
virtual
reality,
it
projects
photons
directly
onto
your
eye
to
make
you
see
things
that
aren’t
actually
there.
The
company
Avegant
currently
has
prototypes
that
are
glasses,
and
those
have
a
virtual
reality
effect.
But
the
same
technology
could
be
used
to
project
from
a
device
that
you
aren’t
wearing.
It
could
make
you
see
holograms
or
images
floaDng
in
air
in
front
of
you.
But
only
you
can
see
them.
Rumors
are
the
Samsung
and
even
Amazon
are
working
on
smartphones
that
do
just
that.

17. More Control
Another
major
shiR
is
in
our
relaDonship
with
our
technology.
People
used
to
use
technology.
Now,
devices
are
not
something
we
occasionally
reach
for.
They
are
integrated
into
our
lifestyles.
Our
day
and
our
technology
are
inseparable.
So
users
want
more
control.
We’re
not
talking
about
their
technology,
we’re
talking
about
their
life.
Okay,
this
picture
is
fake.
But
I
do
have
two
friends
in
San
Francisco,
and
aRer
the
preacher
announced
them
married,
they
ceremoniously,
up
at
the
altar,
changed
their
Facebook
status
to
“Married”.

18. It
is
already
very
common
to
allow
users
to
customize
many
parts
of
device
displays.
And
users
want
even
more
ability
to
control
the
interface.
We
all
have
to
make
so
many
decisions
about
all
of
the
many
configuraDons
and
permissions
for
all
of
our
devices
and
all
of
our
apps
and
programs.
But
we
do
it,
because
we
want
everything
‘our’
way.
Design
also
has
become
so
customizable.
NoDce,
I
am
not
saying
responsive.
This
isn’t
about
responsive
design
or
even
adapDve
design.
We
are
now
entering
the
age
of
User
Design.
The
exact
same
device
can
manage
the
exact
same
content
differently
for
each
user.
Users
want
to
manually
choose
the
way
their
devices
look.
They
want
to
choose
how
pages
look.
To
choose
which
content
they
receive,
and
what
size,
color,
font,
contrast,
language,
and
even
reading
level
that
content
appears
to
them.
And,
they
want
to
be
able
to
change
their
minds,
at
any
Dme.

19. But
more
important
than
interface,
users
want
control
over
the
content.
They
already
forward
and
post
and
share
your
content.
SomeDmes
they
manipulate
that
picture
before
they
share
it.
They
already
think
they
control
your
content.
Users
want
any
content
from
anywhere.
The
featurizaDon
of
machine
translaDon
online
became
fairly
standard
only
two
years
ago.
But
it
is
already
moving
towards
no-­‐click
automaDon.
In
many
places,
users
have
the
power
to
choose
which
content
to
receive
at
all.
Apps
and
plug-­‐ins
like
Rather
let
users
delete,
or
replace
content
that
they
don’t
want
to
see.
Facebook
directly
asks
people
in
their
news
feed
if
they
want
to
“Hide
this
content,
or
content
like
it”.
Control.
Users
are
overwhelmed
with
Big
Content,
and
they
just
want
to
reduce
the
flood.

20. 13%
According
to
a
2013
study
by
Janrain,
13%
of
respondents
said
that
they
would
give
up
sex
for
a
month,
if
they
could
get
personalized
content
on
the
web
sites
they
visit
most
oRen.
They
really
want
it!
The
content,
that
is.
And
in
a
separate
survey,
by
the
Custom
Content
Council,
61%
of
respondents
are
“much
more
likely
to
buy”
from
a
company
whose
online
content
is
customizable.
The
promise
of
Big
Data
and
the
Internet
of
Things
is
the
ability
to
beXer
personalize
content
for
individuals.

21. So
you
keep
sending
them
all
this
content.
But
consumers
are
Dred
of
just
listening.
Social
media
took
us
from
distribuDon
to
conversaDon.
And
now
consumers
want
control
over
the
conversaDon.
Let
them
talk
back.
Don’t
start
a
conversaDon,
create
a
conversaDon
place.
Empower
them
to
talk
to
you,
or
to
each
other.
Let
them
upload
content
of
their
own.
Text,
tweets,
status
updates,
voice,
short
videos,
whatever.
But
how
would
users
talk
back
to
these
products?
Or
why
would
they?
According
to
Edison
Research,
the
number
one
reason
consumers
follow
brands
on
social
media
is
“sales/discounts/coupons”.
Well
that
makes
sense.
But
the
number
two
reason
was
to
discuss
the
brand
with
other
consumers.
And
to
moDvate
the
consumer
to
interact
with
your
product,
you
can
use
extrinsic
rewards,
gamificaDon,
behavioral
confirmaDon,
or
just
pure
entertainment.
And
when
they
talk,
keep
the
conversaDon
going.
People
use
social
media
because
hominids
have
depended
on
social
structure
for
50
million
years.
Modern
humans
need
confirmaDon,
validaDon,
social
status.
Psychologist
Roy
Baumeister
wrote
that
social
sharing
is
a
masochism
used
as
escape
from
self.
In
other
words,
the
self-­‐awareness
of
individualism
creates
a
pressure
from
knowing
you
are
being
judged,
or
–
even
worse
-­‐
ignored.
That’s
why
it’s
so
important
in
social
media
to
reply
when
consumers
reach
out.
Find
ways
to
validate
their
conversaDon.

22. Despite
all
of
the
hype,
there
are
some
obstacles
prevenDng
the
internet
of
things
from
taking
over
our
reality
tomorrow.
And
it’s
going
to
get
a
liXle
messy.
Change
is
slow.
The
first
connected
refrigerator
was
from
V-­‐Synch
Technology
and
it
hit
the
market
in
1998.
15
years
ago.
Why
doesn’t
everyone
have
one
by
now?
Technical
issues
also
need
to
be
solved,
such
as
baXery
power,
recharging
methods,
and
interoperability
standards.
Security
and
privacy
concerns.
A
third
of
global
consumers
think
data
mining
is
helpful,
but
another
third
think
it
is
too
invasive.
And
fear.
It
takes
Dme
for
the
public
to
become
comfortable
with
new
technology.
When
Guglielmo
Marconi
arrived
in
England
in
1896
to
show
off
his
new
invenDon,
the
radio,
officials
smashed
it
to
bits
afraid
it
would
lead
to
chaos
and
revoluDon.

23. Basically,
when
designing
content
for
the
Internet
of
Things,
you
are
designing
content
for
a
much
larger
variety
of
devices,
with
a
larger
variety
of
user
experiences,
and
using
a
larger
variety
of
methods
of
interface.
Content
development
overall
is
diversifying.
For
each
content
creator,
or
content
distributor,
relevance
becomes
more
important.
And
not
just
relevance
of
the
content
to
the
target
audience.
Relevance
per
individual,
not
group.
ExperienDal
relevance.
Relevance
to
the
five
senses.
What
will
be
the
guiding
light
when
navigaDng
the
much
more
diversified
content
development
future?
Giving
the
end-­‐user
as
much
control
as
possible
over
their
content
experience.
And
making
that
experience
feel
as
natural
and
as
human
as
you
can.
We’ve
already
started
using
these
principles.
But
we
can
go
much
further.
And
with
each
new
advance
in
technology
is
a
new
relaDonship
with
technology,
and
also
new
applicaDons
of
these
principles
to
the
content
experience.

24. Thank you
Thank you
Chris Carter
@CyWhisp