This is my project when i was worked at Telekomunikasi Indonesia (TELKOM). By looking growth opportunities of OTT service in the world and Indonesia market that encourages the proliferation of OTT services development, TELKOM take strategies to develop Telco-OTT services.

1. OVER-THE-TOP SERVICE
...How can telcos meet the OTT
services challenge?

2. @Adi Kurniawan S.M.B

3. WHAT IS OVER THE TOP
SERVICE?

4. OTT Concept
Service delivery of media content such as
audio, video and text over the Internet to
customers using a broadband connection,
regardless of the involvement of the operator
or ISP.
OTT services focus on the user experience with a
combination of a variety of service-centric devices is not
always done Telco.
OTT are identical with video-based
services. Actually more than that ...
OTT
Concept
Source: Distruptive Analysis

5. Service delivery of media content
such as audio, video and text over
the Internet to customers using a
broadband connection
OVER THE TOP SERVICE…

6. Apps
Connect
Enable
Basic OTT
Player
Messaging Voice Video
Portal Cloud Game
Internet
Communications
Communication
Elements
Device& Smart Product

7. AUDIO VIDEO CONTENT DELIVERED
THROUGH INTERNET BY STREAMING

8. PEOPLE TALK USING VOIP, SOCIAL NETWORK
AND INSTANT MESSAGING

9. INDONESIAN INTERNET USER
As 6th Rank Global Internet user
eMarketer 2014

10. 255,5
Milion Population
72,7
Milion Internet
User
72
Milion Media Social
Account
308,2
Milion Mobile
Connection
Source: We are Social 2014
Indonesia Internet Demography

11. WHAT INDONESIAN DO WITH THEIR
MOBILE PHONE?
14% of Population using
Social Media Apps
11% of Population Watching
Video
9% Of Population using mobile
location-based search
10% Of Population Playing
Games
Source: WeAreSocial 2014

12. 5H 27M
Avg Time That Internet Users Spend Using The
Internet Each Day Using Desktop/Notebook
14%
Mobile Internet Penetration of Total Population
2H 30M
Average Time Mobile Internet Per Day
Source: WeAreSocial 2014
Internet Indicators

13. 98%
79%
93%
59%
80%
41%
74%
33%
39%
15%
Source: We are Social 2014
Old Account
New Account
Percentage Social Media User

14. HOW TELCO GAUGE “TRANSFORMATION”

15. Telco OTT Internet
Telco
Telco
Billing ID
Internet
Telco make service ass internet player – use OTT apps to reach billion user
Telco extends in house service to subscribers remotely, via OTT internet
connection apps
1
2
Source: Distruptive Analysis
Telco-OTT Model

16. Value is Created with New Capabilities
Smart Device Smart Network Smart Service
End User
• Higher QoE
• Personalized service
• Privecy protection
Network Operator
• CAPEX under contfol
• Smoother operation
• New revenue stream
OTT Player
• Happy user
• Growing service
• Higher revenue
Source : STL

17. Content, video and portal Communication, voice & social network
applications
Security, cloud & enterprise Connectivity
Content and entertainment services
appear to be one of the most
important areas for Telco-OTT focus.
OTT-style telecom services delivered
on an “access independent” basis
Telco-OTT Service…
Develop connectivity by 3G/4G mobile
broadband
Source: Distruptive Analysis

18. HOW TELCO APPLY TELCO-OTT STRATEGY
??

19. Video Voice Portal Apps
Security,
Cloud &
Enterprise
AT&T
Bell Canada
British
Telecom
Comcast
Verizon
Wireless
X
Global Telco Operator build Telco-OTT
Service…
X
X
X
X
X
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20. WHAT ABOUT INDONESIA OPERATOR
APPLY TELCO-OTT SERVICE??

21. Top 3 Indonesia Telco Operator
12 3
stnd rd
Source: Top Brand 2014

22. Telco-OTT Service in Indonesia
Video,
Content,
Portal
Apps Store
Social
Network
Security,
cloud &
enterprise
Telkomsel
Indosat
XL
X
X
X
X

23. TelkomselIndosatXL
Video, Content
& Portal
Apps Store Social Network &
IM
--
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24. Smart Device Smart Network Smart Service