This panel discussion included the future of new media and how the tradeshow floor will change with emerging technologies. The panel discussed tools that will keep attendees engaged and benefit exhibitors by entertaining and educating attendees.

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Tuesday, October 27, 2009

2. Traditional Online Video Social
Marketing Marketing Marketing Marketing
Print, direct mail, Email, newsletters, Commercials, how-to, Social media,
advertising online advertising and overview videos networking, referrals
Very expensive Less expensive More expensive Least expensive
Low conversion Moderate conversion High conversion Highest conversion
Poor metrics Excellent metrics No metrics Limited metrics
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Tuesday, October 27, 2009

3. Social Media is NOT "New Media"
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Tuesday, October 27, 2009

4. Advertising Focused Models Do Not Work Anymore
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5. Easily Destracted
You Cannot Compete with "Interrupt" Conditioning
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Tuesday, October 27, 2009

6. What's Here
This isn't about what's coming or
who's coming - this is about what is
attracting attention of attendees,
sponsors and organizers.
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Tuesday, October 27, 2009

7. Digital Signage
Brand messaging through television, interactive
walls or projection equipment that can be easily
customized and updated.
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8. Live Event Streaming
The capture of event content and delivery of the
content through the web in real time.
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Tuesday, October 27, 2009

9. Pay-Per-View Event
Attendance
A model where attendees viewing the live event
stream are charged based on attending the
conference virtually. (not a virtual event)
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Tuesday, October 27, 2009

10. iPhone
Laptop
iPhone
iPhone
iPhone
Mobile Event
Applications
Applications that deliver an event
experience on small ubiquitous
devices.
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Tuesday, October 27, 2009

11. Venue and Hospitality
Room blocks, excessive internet charges, food
and beverage accounting and contractual
business models are making event organizers less
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Tuesday, October 27, 2009

12. Event Syndication
capitalizing on every channel with event specific and newsworthy content delivered to any device, anywhere
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13. Information wants to be free. Events want to be free.
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14. Facts:
The personality of business is changing.
We have the opportunity to redefine the industry
and radically shift the model.
The revenue model for events is being challenged
by a new generation of attendees and exhibitors.
Predictability of events and attendance is possible
in this economy.
Accountability is high and budget is low.
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October 22, 2009
Tuesday, October 27, 2009

15. A Prescription for Action:
The definition of a "butt in seat" MUST change
Web, Mobile, On-Demand, Satellite, Tivo, Hulu, YouTube.
Events are 24/7 brands.
The new media is a living entity:
It MUST be updated, daily, weekly and regularly - by your
community, speakers and sponsors.
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Tuesday, October 27, 2009

16. Your Turn
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October 22, 2009
Tuesday, October 27, 2009