Craig Rispin Keynote Speaker for RI Advice Connect Hamilton Island 15 April 2014 on the future of customers, marketing, technology, productivity.

1. CraigRispinCSP
Sunday 13 April (Proprietors Day)
Time
9.30 – 3.30pm Workshop Sessions & Proprietors Meeting
4:50 – 5:50pm Cocktails and canapés (proprietors only)

2. “The temptation of business
is always to feed yesterday
and to starve tomorrow.”
- Dr. Peter Drucker

5. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Age Gap
Education
Re-Engineering
Global
Mobility
Digital
Customers
End of
Retirement
Emerging
Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Speed & Size
Cloud
Computing
Robots
Rise
Coworking &
Collaboration
Massively
Mobile
Security
Scare
Big Data

6. We Live in a Time of
Accelerating Change

7. Karl Fisch - Educational Futurist

9. Discuss with a Partner:
What Did You Find Most
Surprising in the Video?

10. Did You Know?
Most of Those Facts are
Out of Date...

12. “If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch

13. Digital Customers

15. What’s the First and Last Thing
She Does Everyday?

16. And Her Baby?

17. Is a Digital Native from Birth...

18. And Sally’s Granny?

19. Life Changing Device at 99 Years

20. And Sally’s Company?

21. Requires New Hires to Update
Linkedin.com Profiles on Their First Day

22. She’s Tracking Her Fitnessth Awareness…
NOW…
(Nike+ / Jawbone UP)
Always-On Tracking + Syncing + Analytics /
Quantified Self

23. Google Glass

24. And That’s Today...
In 5 Years What Will
Customers Be Like?

25. Google X Project Contact Lens

27. Digital Customers Like
Digital Solutions
(and Personalised Service Too)
High-Tech/High-Touch
Customers

28. Customers in 5 Years Forecast:

29. Customers in 5 Years Forecast:
Data Driven - Real Time Information on Vendors
Transparency Abounds

30. Customers in 5 Years Forecast:
Data Driven - Real Time Information on Vendors
Transparency Abounds
Expert Seeking - Looking for Experts to Simplify
and Advise, Provide Clear Solutions

31. Customers in 5 Years Forecast:
Data Driven - Real Time Information on Vendors
Transparency Abounds
Expert Seeking - Looking for Experts to Simplify
and Advise, Provide Clear Solutions
Legislated Access - Most Forms of Comms to
Customers Controlled by Customers by Law

32. Customers in 5 Years Forecast:
Data Driven - Real Time Information on Vendors
Transparency Abounds
Expert Seeking - Looking for Experts to Simplify
and Advise, Provide Clear Solutions
Legislated Access - Most Forms of Comms to
Customers Controlled by Customers by Law
Brand Loyalty - Continues to Evaporate New
Brands Grow Rapidly

33. Reaching Global Executives:
12Megatrends in B2B Marketing

34. sked to rate the value of various marketing
activities on a five-point scale, meetings/
conferences and research/surveys top the list.
Today B2B providers view a broad array of
sponsored programmes, such as conferences and
white papers, as a valuable means of capturing
attention and persuading decision makers.
This is not to say that traditional advertising
has lost its appeal. Instead, the conclusion is that
organisations seeking to promote their businesses
are increasingly relying on a range of channels,
including print.
user communities) and passive (print) promotional
channels.
The way forward is clearly a heavier reliance on
creating a programme of thought leadership that
takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories
of marketing activity to your organisation?
(Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles
3.76
3.85
3.61
1M E G A T R E N D O N E
A

35. Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business

36. Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are
recognised by peers, customers and industry experts as
someone who deeply understand the business they are in, the
needs of their customers, and the broader marketplace in which
they operate.”

37. Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are
recognised by peers, customers and industry experts as
someone who deeply understand the business they are in, the
needs of their customers, and the broader marketplace in which
they operate.”
“Thought leaders have a distinctively original idea,
a unique point of view or an insight.”

41. 9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
2.0
2.2
2.3
2.3
2.3
2.3
2.5
2.8
2.9
3.1
3.2
3.3
3.4
3.4
3.7
3.7

42. 9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
2.0
2.2
2.3
2.3
2.3
2.3
2.5
2.8
2.9
3.1
3.2
3.3
3.4
3.4
3.7
3.7

43. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the
2010 program, join the
Ernst & Young Entrepreneur Of
The Year community of interest.
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Connections newsletter.
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Exceptional – the 2011
Ernst & Young Entrepreneur Of
The Year magazine
This year’s magazine is filled with
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stories, including profiles of our
2010 Entrepreneur Of The Year
national winners.
Read the Exceptional magazine e-
About Entrepreneur Of The Year
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first and only truly global award of its kind,
Entrepreneur Of The Year celebrates those who
are building and leading successful, growing
and dynamic businesses, recognising them
through regional, national and global awards
programs in more than 140 cities in 50
countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurial
spirit is alive in the corporate world. What can
your organisation do to cultivate this spirit of
innovation and retain “intrapreneurial” thinkers?
Find out more.
Do you know an outstanding
entrepreneur?
Nominate them now for the 2011 Ernst &
Young Entrepreneur Of The Year awards. Read
our nomination guide and complete our
registration of interest form, or contact your
regional Entrepreneur Of The Year program
manager.

44. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the
2010 program, join the
Ernst & Young Entrepreneur Of
The Year community of interest.
Monthly newsletters
Read previous issues of our
monthly Entrepreneur Of The Year
Connections newsletter.
Select a Newsletter
Exceptional – the 2011
Ernst & Young Entrepreneur Of
The Year magazine
This year’s magazine is filled with
thought provoking and inspirational
stories, including profiles of our
2010 Entrepreneur Of The Year
national winners.
Read the Exceptional magazine e-
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is the
first and only truly global award of its kind,
Entrepreneur Of The Year celebrates those who
are building and leading successful, growing
and dynamic businesses, recognising them
through regional, national and global awards
programs in more than 140 cities in 50
countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurial
spirit is alive in the corporate world. What can
your organisation do to cultivate this spirit of
innovation and retain “intrapreneurial” thinkers?
Find out more.
Do you know an outstanding
entrepreneur?
Nominate them now for the 2011 Ernst &
Young Entrepreneur Of The Year awards. Read
our nomination guide and complete our
registration of interest form, or contact your
regional Entrepreneur Of The Year program
manager.
75%

46. Profitable Productivity
Through Automation &
Outsourcing

47. Top Technologies Transforming Business
1. Google Apps for Business
- $50/yr Replacement for M$ Office

48. Top Technologies Transforming Business
1. Google Apps for Business
- $50/yr Replacement for M$ Office
2. Google Apps Marketplace -
- Install Incredible Apps in Seconds

49. Top Technologies Transforming Business
1. Google Apps for Business
- $50/yr Replacement for M$ Office
2. Google Apps Marketplace -
- Install Incredible Apps in Seconds
3. SquareSpace for Mobile Responsive Websites
- Perfect for Your Thought Leadership Site

50. Top Technologies Transforming Business
1. Google Apps for Business
- $50/yr Replacement for M$ Office
2. Google Apps Marketplace -
- Install Incredible Apps in Seconds
3. SquareSpace for Mobile Responsive Websites
- Perfect for Your Thought Leadership Site
4. IFTTT.com - If This Then That
- Automate the Web, Social Sites, Smartphone

66. Outrageous Outsourcing

75. Case Study of CFP
Created His Thought Leader Master Message:

76. Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”

77. Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance

78. Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance
Determined There Were 50 Conferences per Year,
with an Average of 350 Delegates - 17,500 Leads

79. Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance
Determined There Were 50 Conferences per Year,
with an Average of 350 Delegates - 17,500 Leads
Used Fiverr to Create PowerPoint Template and
Presentation Flyer Layout

80. Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance
Determined There Were 50 Conferences per Year,
with an Average of 350 Delegates - 17,500 Leads
Used Fiverr to Create PowerPoint Template and
Presentation Flyer Layout
Hired On-Demand VA Service to Market and Answer
Requests to Speak