Gimmicks to Game Changers

Social Media Through the Looking Glass Martin Thomas @crowdsurfing

A Market Matures ,[object Object],Gartner Hype Cycle

Growing Sophistication “ as social networks mature the individual platforms are beginning to demonstrate their core strengths & UK consumers are increasingly differentiating them” YouGov (Jul 11)

Gimmicks Play Important Role ,[object Object],[object Object],[object Object]

… but Gimmicks Have Limitations ,[object Object],[object Object],[object Object]

Game Changers ,[object Object],[object Object],[object Object]

Game Changers ,[object Object],[object Object],[object Object],* McKinsey 2010 * McKinsey 2010

Game Changers ,[object Object],[object Object],[object Object],[object Object]

Organisational & Cultural Challenge ,[object Object],Real time problem solving  Real time expectations Instant access, instant response, instant gratification “living life through shortcuts” MTV “ The trouble with McDonald’s is it’s too bloody slow” ,[object Object]

Organisational & Cultural Challenge ,[object Object],Connected Consumer meets Disconnected Institution

“ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO

Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object],90% of public sector bodies restrict staff use of social media to some extent (Socitm 2010) 67% block access entirely (v. 20% in private sector) (Socitm 2010)

Summary ,[object Object],[object Object],www.crowdsurfing.net @crowdsurfing

Gimmicks to Game Changers

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Gimmicks to Game Changers