Presented at the Crowdsourcing Week London Summit, October 3, 2013. By Shelley Kuipers of Chaordix. For more information, visit http://crowdsourcingweek.com.

1. 1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Confidential – Chaordix. Do not distribute without wri6en Chaordix consent.
Curating a Crowd for Market Insight,
Brand Development and Innovation
—
Shelley Kuipers, Founder & CEO

2. 2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Our Experience
“New market winners will synthesize chaos and order.”
Chaordix [kay-­‐‑or-­‐‑dix]
is the global standard
in crowdsourced
market intelligence.
– Dee Hock, VISA® credit card founder, and author of the book:
One from Many, VISA® and the Rise of the Chaordic Organization

3. 3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Beyond Idea Contests: Iterative Distillation of
People & Insights from the Crowd
THE
CROWD
BRAND
&
IDEA
GROUPS LEADERS
&
PROSUMERS
Beyond Idea Contests
FACEBOOK
FANS BRAND
LOYALTY
GROUPS
EMPLOYEE
EXPERTS
&
BRAND
PROSUMERS
CO-­‐CREATION
E.G.

4. 4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Use Cases
Team
Insights
Social
Innovation
Product
Innovation
Brand
Activation
Global Adoption of Crowdsourcing
Rapidly Expanding

5. 5Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Case Study: Product Innovation
A targeted community of high-­‐‑value Omni customers providing
actionable, scalable insights for product innovation
PRODUCT
INNOVATION

6. 6Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Case Study: Brand Activation
A large, passionate group of brand loyalists engaged and
activated in pursuit of market share expansion
BRAND
ACTIVATION

7. 7Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Case Study: Team Insights
A broad cross-­‐‑section of KPMG UK employees providing
insights on the future of their business and culture
TEAM
INSIGHTS

8. 8Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Case Study: Social Innovation
A diverse, global group of college students crafting innovative
technological solutions to combat modern human slavery across
the developing world
SOCIAL
INNOVATION

9. 9Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
The Future of Crowdsourcing
The Future of Crowdsourcing:
→ Predictive market insights
→ De-­‐‑risked product introduction path
→ Engage hard-­‐‑to-­‐‑reach influencers, taste-­‐‑makers in
innovation
→ Reach emerging markets with scalable, multilingual,
mobile research process
→ Enterprise integration with PLM & back office
→ Increased customer and employee loyalty and retention
through brand participation …

10. 10Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
10
Participation is the new brand.™