Presented at Crowdsourcing Week Global 2014 by Nicola Castelnuovo, Co-founder and CCO of Crowdonomic. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

1. CROWDFUNDING IN ASIA
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CROWDONOMIC

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CrowdFunding in Asia : Billion dollar market
opportunity, triple digit growth
SE. Asia: $10
Billion (China
$60 bn)
Intermediate
Market Size
400 % value
growth (’11 to ‘13)
Current
Trajectory
World Bank and Crowdonomic internal estimations

3. 3
Crowdfunding: The Asia Model
The Evolution…The Origin…
1 Progression
Linear Disruptive
Business Model2 Market
Place
B2C - B2B
Crowd Companies
Donation Rewards Equity
Growth3
Vertical Separation Systematic Approach
Donation
Rewards
Equity
P2P
Real Estate
The Pain4 Indies
Entrepreneurs
Business
Ecosystem

4. 4
The Asia Model: Key Drivers
INNOVATION ENGAGEMENT&

5. The Asian Model – “Virtual Incubator”
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Themes Business CaseConcepts Seed financing
ResourcingPrototypingCommercialGrowth
Open Innovation
Crowdsource
Ideas and Solutions
Reward CF
Crowdsource
Funds and Feedback
Cloud Needs
Crowdsource
Talents and Resources
Venture Finance
Equity and Debt
Crowdfunding
“Virtual Incubator” For…
Telco’s
High Tech
Consumer Goods
Media
Services
Financial Institutions
Charity
Automotive
….

6. The Asian Model: Enterprise are Key Players
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Challenges
• Rapidly changing
consumer trends
• And evolving
technologies
• Growing pains …
continue to innovate
Assets
• Communities for
engagement
• Participation / sharing
behavior
• Trusted brand equity and
marketing power
Activate through
Crowd-solutions

7. Crowd-powered Solutions
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New Trend: Crowd-solutions to Connect the Entire
Innovation Ecosystem
Start-ups / SMEs / Fast Growing Companies
Idea  Concept  Business Case  Seed  Prototype  Commercial  Growth
CorporateVC FundsUniversity Research Labs Accelerators
& Incubators
Financial
Institutions

8. The Asia Model: Key Players Benefits
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The Asia Model: Innovation Case Study
STARHUB
Initiative: CROWDTIVATE
Needs:
• Open Innovation – Ideas and Talents
• Early radar system – Tech Stars
• Brand – Patron of Entrepreneurship
Offerings :
• Business incubation - Mentorship
• Regional outreach programs
• Exclusive perks for select projects
Deliverable:
• Crowdfunding Enterprise solution customized
to branding requirement
• Crowdsourcing/Crowdfunding Services and
Expertise

10. 10
The Asia Model: Engagement Case Study
WWF EARTH HOUR
Initiative: EARH HOUR BLUE
Needs:
• Go beyond the Hour
• Community Engagement
• Convert “Likes” into “Actions”
Offering
• First charity in Singapore to set up a
crowdfunding platform
• Global platform for conservation projects
• Multiple engagement points to followers
Deliverable:
• Customized Crowdfunding platform
• Crowdfunding/Crowdsourcing Services &
Expertise

11. What next? Equity Crowdfunding
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Our View
More than a Market Place
Financial Tech Business
KYC / AML are a “Must”
For Start-ups but not only
Different dynamics & approach
Right Skills and Experience
Transparent Governance and
Compliance, Right Partners,
Product mix -> Venture Finance

12. The Singapore Story: Crowdonomic Vision
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An Holistic Approach to Address the Need of the Ecosystem
Crowdfunding
(Equity – Debt)
Venture
Finance
(Grants, Venture
Loans)
Information
Services
(Company Profiles,
B2B Communication,
Overseas Connection,
Mentor Connection)
Crowdsourcing
(Access to know-
how and resources,
Collaboration,
Talent Connection)
Primary Share Issue
Secondary Share Sale

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Contact
Nicola Castelnuovo
nicola.castelnuovo@crowdonomic.com
+65 90056541
@castelsinga

14. The End
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