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Social Media Can Help Rocket You to the Top of the Charts
April 2011 - Britney Spears’ new album Femme Fatale debuts at No. 1 on the charts with
                                          th
277,000 albums sold. This is Britney’s 6 album to debut straight in at No.1. How does
she do it? It is all about her fans and getting them involved – Socially!

Jive Records and Sony Music chose Crowd Factory to help promote Britney’s new album
Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign
that enabled fans to share and post about the new album on Facebook and Twitter. After
sharing with 10 friends, each fan could get a 20% discount code to buy the album. In the
first 3 days, the sharing through Crowd Factory accounted for 31% of web traffic to
Britney.com, as a result of the social visits from thousands of fans sharing, this significantly
contributed to the overwhelming album pre-order purchases.

Crowd Factory’s Social Campaign application is the first social marketing application to
track click-level, individual-level, and campaign level data so that you can tell exactly how
many conversions and revenue someone generated through their social activity.

      “We’re always looking for new technologies to effectively socialize web
   campaigns. The Crowd Factory application is easy to use and has delivered
                                               fast and measurable results.”
                                         David Bell, VP Digital Marketing & Strategy at Jive Records

This success story has Marketing Execs running back to the drawing board to look at how to
release of albums and other products in the future. Crowd Factory is working with many
other companies hoping to leverage social media to get this kind of success.

Crowd Factory Provides Social Power and Amplification for any kind of Marketing Campaign

                                                               Perfect Site Integration
                                                               Weave Social Campaign into the flow of your website, from purchases
                                                               to video plays and favorites, and auto-publish tracked messages where
                                                               all the fish are - on the major social networks. You define a conversion
                                                               in your business, and measure real-time Social ROI as a direct result of
                                                               social actions.

                                                               Fast and Simple
                                                               Crowd Factory is making it easier than ever to create, build and deploy
                                                               social campaign. Most of our customers are up and running within in
                                                               minutes – and most of the time without the need to call on your web
                                                               team!


NARM Convention 2011 - Thursday, May 12, 2-5pm
Join Alex Mouldovan, Crowd Factory's founder and Chief Product Officer at the Social Media Workshop panel
talking about "How to Super Charge Your Social Presence".

To learn more about Crowd Factory, please visit http://crowdfactory.com/narm
About Crowd Factory’s Social Offer Product
Social Offer enables you to launch your own group deals and
social games to encourage group-buying with contests and
promotions.

The advantage with Social Offer is that you control where you
present your deals – do it on your own website, on Facebook, on a
managed landing page or in an email to your list. We can help you
set it up and then you get to control the economics of the offer.
And you get to build your own social database as people spread
your offer and see exactly who is having the most influence.

Group Deals and Gamification
Host and promote group deals with a fixed number of conversions
to tip the deal. Create “games” for prospects and existing
customers on your site to unlock discounts, rewards, or badges by
recruiting friends for a common goal. Reward winners for getting
friends to convert and share on networks.


                                                                          Social ROI is here, finally
                                                                          The Crowd Factory Social Marketing Suite is designed to
                                                                          measure, track, analyze and optimize your social channel
                                                                          and generate a growing substantial Social ROI.

                                                                          Launch a new social offer in ten minutes
                                                                          Crowd Factory has made it easy for you quickly and easily
                                                                          launch your own daily deals, referral marketing programs,
                                                                          group coupons, and promotions.




About Crowd Factory
Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every
digital interaction. With built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers
can offer social engagement across their entire online presence and measure social ROI from engagement to conversion.
Customers include HBO, Sony Music, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee.


NARM Convention 2011 - Thursday, May 12, 2-5pm
Join Alex Mouldovan, Crowd Factory's founder and Chief Product Officer at the Social Media Workshop panel
talking about "How to Super Charge Your Social Presence".

To learn more about Crowd Factory, please visit http://crowdfactory.com/narm

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National Association of Recording Merchandisers

  • 1. Social Media Can Help Rocket You to the Top of the Charts April 2011 - Britney Spears’ new album Femme Fatale debuts at No. 1 on the charts with th 277,000 albums sold. This is Britney’s 6 album to debut straight in at No.1. How does she do it? It is all about her fans and getting them involved – Socially! Jive Records and Sony Music chose Crowd Factory to help promote Britney’s new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount code to buy the album. In the first 3 days, the sharing through Crowd Factory accounted for 31% of web traffic to Britney.com, as a result of the social visits from thousands of fans sharing, this significantly contributed to the overwhelming album pre-order purchases. Crowd Factory’s Social Campaign application is the first social marketing application to track click-level, individual-level, and campaign level data so that you can tell exactly how many conversions and revenue someone generated through their social activity. “We’re always looking for new technologies to effectively socialize web campaigns. The Crowd Factory application is easy to use and has delivered fast and measurable results.” David Bell, VP Digital Marketing & Strategy at Jive Records This success story has Marketing Execs running back to the drawing board to look at how to release of albums and other products in the future. Crowd Factory is working with many other companies hoping to leverage social media to get this kind of success. Crowd Factory Provides Social Power and Amplification for any kind of Marketing Campaign Perfect Site Integration Weave Social Campaign into the flow of your website, from purchases to video plays and favorites, and auto-publish tracked messages where all the fish are - on the major social networks. You define a conversion in your business, and measure real-time Social ROI as a direct result of social actions. Fast and Simple Crowd Factory is making it easier than ever to create, build and deploy social campaign. Most of our customers are up and running within in minutes – and most of the time without the need to call on your web team! NARM Convention 2011 - Thursday, May 12, 2-5pm Join Alex Mouldovan, Crowd Factory's founder and Chief Product Officer at the Social Media Workshop panel talking about "How to Super Charge Your Social Presence". To learn more about Crowd Factory, please visit http://crowdfactory.com/narm
  • 2. About Crowd Factory’s Social Offer Product Social Offer enables you to launch your own group deals and social games to encourage group-buying with contests and promotions. The advantage with Social Offer is that you control where you present your deals – do it on your own website, on Facebook, on a managed landing page or in an email to your list. We can help you set it up and then you get to control the economics of the offer. And you get to build your own social database as people spread your offer and see exactly who is having the most influence. Group Deals and Gamification Host and promote group deals with a fixed number of conversions to tip the deal. Create “games” for prospects and existing customers on your site to unlock discounts, rewards, or badges by recruiting friends for a common goal. Reward winners for getting friends to convert and share on networks. Social ROI is here, finally The Crowd Factory Social Marketing Suite is designed to measure, track, analyze and optimize your social channel and generate a growing substantial Social ROI. Launch a new social offer in ten minutes Crowd Factory has made it easy for you quickly and easily launch your own daily deals, referral marketing programs, group coupons, and promotions. About Crowd Factory Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction. With built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion. Customers include HBO, Sony Music, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee. NARM Convention 2011 - Thursday, May 12, 2-5pm Join Alex Mouldovan, Crowd Factory's founder and Chief Product Officer at the Social Media Workshop panel talking about "How to Super Charge Your Social Presence". To learn more about Crowd Factory, please visit http://crowdfactory.com/narm