Jive Records chose Crowd Factory’s Social Campaign to launch the recent announcement of Britney Spears’ new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.

1. Success Story
Britney Spears Femme Fatale
Objective:
What We Do Use existing fan
Crowd Factory quantifies base to promote
the value of social media new album
by connecting social OutcOme:
activity to conversion 31% of traffic came
events. Launch and from Social Campaign
& the sharing from
amplify campaigns, view
fans & influencers.
social-action analytics,
and optimize on the fly.
Social ROI made simple,
finally.
• Measure Social ROI
Add Social Boost to every
S O c i a l c a m pa i g n S O l u t i O n :
Social Interaction. View cross-
Visitors to Britney.com saw an offer to pre-order the
platform campaign results album and share the offer with their friends. If fans got
in a single dashboard. Track 10 or more of their friends to visit Britney.com, they
your offer from the point got a 20% off promo code for the entire Britney catalog. (This differs from the Grou-
of share to conversion, and pon model – in which a certain amount of people are required to take part and, if they
view revenue generation per do, everyone gets the discount.)
social action. R e S u lt S / b e n e i f t S O f S O c i a l c a m pa i g n f R O m c R O w d f a c t O R y :
Jive Records chose Crowd Factory’s Social Campaign to launch the recent announce
• Manage Social Campaigns ment of Britney Spears’ new album Femme Fatale. Using social media to spread
Easily add social to the word, Crowd Factory created a campaign that enabled fans to share and
existing marketing post about the new album on Facebook and Twitter. After sharing with 10
friends, each fan could get a 20% discount on the album. In the first 3 days,
programs in minutes.
Social Campaign
Embed social elements into
delivered 31% of
video, email, landing pages, all traffic to Britney.
ads and more, all with built-in com as a result
analytics. of the social visits
from fans sharing.
• Create Social Offers
Create social games that allow
your customers to win when
they promote your offers.
Reward winners for getting
friends to convert & share with
their networks.
Ready to Amp Your Social?
www.CrowdFactory.com (888) 801-9197
Others who ampflied their social with Crowd Factory include: