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Mobile Advertising
and Conference Sponsorships




                    Are you prepared to
                    make your event
                    more popular?
About Me
      • Experienced business attorney for startups
      • General Counsel and Business Development
          for CrowdCompass
      •   @BMcGeeESQ and @CrowdCompass
      •   billy@crowdcompass.com



My Passion
           Making events more popular
           by creating engaging experiences
           through mobile apps.
Where to Start?

            Understand the Trends

• U.S. mobile ad spend will jump from $1.45 billion in 2011
to $2.61 billion in 2012 (eMarketer)

• More people buy smartphones than PCs (Gartner)
• The number of messages sent via push notification on
their platform increased by more than 1500% year over year
(Urban Airship)
What Does This Mean?

    Mobile Advertising is Not a Fad




What Does This Mean for Conferences?


    Keep Pace or Get Left Behind
Understand the Options




      Native vs. Web Dependent
Inspire Attendees




    Make Your Event Easy to Share
  Drive More Eyes Towards Sponsors
Inspire Attendees

Don’t Get Left Behind
More than 80% of meeting professionals use smartphones,
yet only 9% of planners use mobile apps for their meetings.


Mobile Social Media Numbers are on the Rise

• Facebook: Out of 900 million active users, 500 million are
 mobile (up 58%)

• Twitter: 13.4 million are mobile (up 75%)
• LinkedIn: 5.5 million are mobile (up 69%)
Leverage Speakers




  Every Speaker Could be Sponsored
Leverage Speakers


  Mobile phone users with Internet access average over
  700 social connections.

  Encourage the promotion of presentations and notes
  via your mobile app. Speakers become more visible to
  the social network of each attendee.
Engage Exhibitors




       Sponsor Fun Challenges
         and Drive Interaction
Engage Exhibitors


 In April of 2011, Gartner stated that a gamified
 service for customer retention will become as
 important as Facebook, eBay or Amazon, and more
 than 70% of Global 2000 organizations will have at
 least one gamified app.

 In-app games drive interaction and increase leads.
Deliver for Sponsors
Deliver for Sponsors


Sponsored Splash Page
Sponsored Ads
Sponsored Push Notifications
Sponsored Exhibitor Listings
Sponsored Games and Game Prizes

Analytics, Analytics, Analytics! Mobile is measurable.
How to Drive More Traffic & Results



           The Compass

  The Event Industry’s First Activity Feed for
   Accelerating Popularity of Conferences
Mobile Advertising & Conference Sponsorships
Mobile Advertising & Conference Sponsorships
Questions


  • @BMcGeeESQ and @CrowdCompass

  • 503-730-6102

  • billy@crowdcompass.com
Accelerating Popularity for Conferences
                        for Tradeshows
                        for Meetings

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Mobile Advertising & Conference Sponsorships

  • 1. Mobile Advertising and Conference Sponsorships Are you prepared to make your event more popular?
  • 2. About Me • Experienced business attorney for startups • General Counsel and Business Development for CrowdCompass • @BMcGeeESQ and @CrowdCompass • billy@crowdcompass.com My Passion Making events more popular by creating engaging experiences through mobile apps.
  • 3. Where to Start? Understand the Trends • U.S. mobile ad spend will jump from $1.45 billion in 2011 to $2.61 billion in 2012 (eMarketer) • More people buy smartphones than PCs (Gartner) • The number of messages sent via push notification on their platform increased by more than 1500% year over year (Urban Airship)
  • 4. What Does This Mean? Mobile Advertising is Not a Fad What Does This Mean for Conferences? Keep Pace or Get Left Behind
  • 5. Understand the Options Native vs. Web Dependent
  • 6. Inspire Attendees Make Your Event Easy to Share Drive More Eyes Towards Sponsors
  • 7. Inspire Attendees Don’t Get Left Behind More than 80% of meeting professionals use smartphones, yet only 9% of planners use mobile apps for their meetings. Mobile Social Media Numbers are on the Rise • Facebook: Out of 900 million active users, 500 million are mobile (up 58%) • Twitter: 13.4 million are mobile (up 75%) • LinkedIn: 5.5 million are mobile (up 69%)
  • 8. Leverage Speakers Every Speaker Could be Sponsored
  • 9. Leverage Speakers Mobile phone users with Internet access average over 700 social connections. Encourage the promotion of presentations and notes via your mobile app. Speakers become more visible to the social network of each attendee.
  • 10. Engage Exhibitors Sponsor Fun Challenges and Drive Interaction
  • 11. Engage Exhibitors In April of 2011, Gartner stated that a gamified service for customer retention will become as important as Facebook, eBay or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified app. In-app games drive interaction and increase leads.
  • 13. Deliver for Sponsors Sponsored Splash Page Sponsored Ads Sponsored Push Notifications Sponsored Exhibitor Listings Sponsored Games and Game Prizes Analytics, Analytics, Analytics! Mobile is measurable.
  • 14. How to Drive More Traffic & Results The Compass The Event Industry’s First Activity Feed for Accelerating Popularity of Conferences
  • 17. Questions • @BMcGeeESQ and @CrowdCompass • 503-730-6102 • billy@crowdcompass.com
  • 18. Accelerating Popularity for Conferences for Tradeshows for Meetings