10. Because the definition of social media from the marketing
perspective is not the forest; it’s just the tree.
photo by Don Farral
11. People have started distancing themselves from anything reminding
them of marketing, communications or customer service
photo by Drew Reynolds
12. Meanwhile these and even more are what create the total experience
of the brand, because…
photo by Arnaldo Medeiros
13. The interesting part begins when you use social media data in order
to create unique experiences on any possible channel
photo by massimo margagnoni
14. This should be considered as the future of marketing
photo by martin rak
15. Assuming you are a brand that holds the secrets of social media is not enough
photo by juan devillalba
16. Nothing social is some sort of professional expertise
photo by yusuke sakai
17. It’s the way companies should be “run”
photo by yusuke sakai
18. It should be a part of business strategy, integrated with CRM,
because…
photo by yusuke sakai
19. The brand and the employee experience provide specific R.O.I
photo by owen smith
23. Valuable social interaction data, deep trust from consumers
feeling that they are understood, counted upon and included
in planning
photo by amin roshan afshar