The document discusses the auto transport industry and the need for better software to manage vehicle logistics. It notes that while technology has improved used car transactions online, transporting vehicles long distances remains difficult and expensive. The proposed solution is a software platform that connects all parties involved in auto transport - including shippers, brokers, trucking companies, and receivers. The software aims to provide functionality for finding, selecting, and tracking transport jobs in order to improve efficiency in the growing 4 million vehicle per year market.

1. IT'S
TIME
TO
RETHINK
AUTO
TRANSPORT.
EASY.
FAST.
EFFICIENT.
BUSINESS
SUMMARY
The
Only
Logical
So<ware
for
Auto
Transport

2. The
Problem
The
largest
auto
aucDon
company
in
the
US
has
said,
regarding
the
used
vehicle
market:
“The
thorniest
barrier
to
achieving
the
promise
of
a
digital
marketplace
is
not
technology
or
management
commitment;
it
is
vehicle
logisDcs.
We
have
made
it
easy
to
bid
on
a
vehicle
anyDme
and
for
consignors
to
list
cars
sDll
at
remote
locaDons.
So
buyers
have
access
to
tens
of
thousands
of
vehicles
online,
but
transporDng
vehicles
over
long
distances,
in
less
than
truckload
quanDDes,
is
difficult
and
expensive.”
-­‐
Manheim
Inc.
TransportaDon
of
used
vehicles
represents
a
large
market
that
is
growing
increasingly
complex
as
the
way
we
buy
and
sell
cars
changes.
Technology
is
creaDng
great
opportuniDes
for
efficiencies
in
vehicle
transacDons
but
that,
in
turn,
creates
complexiDes
in
the
transport
market.
Only
with
beTer
technology
in
the
transport
market
can
we
solve
the
problems
created
by
beTer
technology
in
the
transacDon
market.
www.autoloadlogic.com

3. Our
Product
Is
a
complete
so<ware
soluDon
for
managing
the
process
of
auto
transport.
It
connects:
o Those
who
need
to
ship
cars
–
car
dealers,
aucDon
buyers
or
individuals
who
are
shipping
their
cars
to
or
from
other
locaDons
or
have
bought
cars
that
are
far
enough
away
that
3rd
party
transport
is
needed
o The
auto
transport
brokers
–
many
transports
are
arranged
by
specialized
brokerage
companies.
There
are
about
1,000
of
these
companies
acDve
in
the
market
today.
o The
trucking
companies
that
transport
cars
–
there
are
about
4,000
trucking
companies
in
the
US
that
transport
used
vehicles,
and
o Those
to
whom
cars
are
shipped
–
many
used
car
dealers
buy
their
inventory
at
aucDon
or
from
other
dealers
and
need
to
have
the
cars
shipped
to
their
lots,
for
example;
and
many
individuals
are
now
buying
vehicles
on-­‐line
and
then
need
to
arrange
transport.
www.autoloadlogic.com

4. Our
Product
The
“SoluDons”
and
“Features”
pages
on
our
website
contain
descripDons
of
features
offered
as
well
as
text
and
video
explanaDons
of
many
aspects
of
our
market
and
product.
o Provides
industry-­‐leading,
unique
and
valuable
funcDonality
for
each
type
of
user
o Allows
each
type
of
user
to
search
for,
analyze,
select,
contract
for,
track
and
document
the
services
needed;
or
the
opportunity
to
offer
the
services
it
provides.
o Is
seamless,
end-­‐to-­‐end
and
fully
integrated
o Includes
a
number
of
funcIons
for
which
patent
protecDon
is
pending
(#13/246,514)
o Provides
important
cost
savings,
operaDng
efficiencies
and
risk
reducDon
for
all
user
groups
www.autoloadlogic.com

5. www.autoloadlogic.com
Our
Market
We
define
our
addressable
market
as
including
all
used
vehicle
transports
of
500
miles
or
more.
That
market
currently
includes
about
4.0
million
vehicle
transports
per
year.
As
more
and
more
transacDons
are
made
on
line,
our
market
will
conDnue
to
grow
at
a
rate
greater
than
that
of
overall
vehicle
transacDon
volume.
An
Unusual
Market
CharacterisIc:
o Few
markets
enjoy
the
benefit
of
protecDon
against
disrupDon
at
a
basic
funcDonal
level.
Transport
of
used
vehicles
is
one
of
them.
o When
used
vehicles
need
to
be
transported
they
are
moved
almost
exclusively
over
roadways
and
on
trucks.
o UnDl
Amazon
creates
a
drone
that
can
airli<
a
Ford
F150
to
your
driveway,
that’s
preTy
much
how
it’s
going
to
stay.

6. Our
Market
TransporDng
a
used
car
typically
takes
from
one
to
five
days.
As
soon
as
one
vehicle
is
delivered,
the
trucker
wants
to
fill
that
empty
truck
space
with
another
paying
load.
Ideally,
that
next
load
has
already
been
idenDfied
and
contracted.
But
the
ideal
is
not
the
norm.
Any
tool
that
allows
the
trucker
to
reduce
Dme
spent
with
empty
truck
space
can
improve
efficiency
and
profitability.
www.autoloadlogic.com

7. www.autoloadlogic.com
The
Internet
Effect
An
increasingly
large
percentage
of
auto
purchase
transacDons
are
being
made
on-­‐line
by
both
industry
professionals
and
private
individuals.
In
an
industry
that
was
once
defined
largely
by
physical
locaDon:
i.e.
of
car
lots
and
aucDon
yards;
the
internet
is
making
physical
locaDon
increasingly
insignificant.
As
on-­‐line
purchasing
of
vehicles
grows,
purchase
opDons
and
opportuniDes
grow
for
both
professionals
and
individuals.
And,
very
importantly,
the
distance
between
the
purchaser
and
the
vehicle
purchased
tends
to
increase.
1
2
3
4

8. www.autoloadlogic.com
Transport
Distance
Analysis
Distance
of
Transport:
(miles)
Under
100
100
to
200
200
to
300
300
to
400
400
to
500
Over
500
500
to
1,000
1,000
to
1,500
1,500
to
2,000
Over
2,000
NAAA
(onsite)
60
12
8
5
3
12
NA
NA
NA
NA
Manheim
(OVE
online)
20
12
10
8
7
43
NA
NA
NA
NA
Manheim
(simulcast
Online)
20
18
12
8
5
37
NA
NA
NA
NA
Central
Dispatch
1
4
4
5
5
81
21
21
13
26
uShip
0
3
2
5
3
87
23
18
17
29
All
figures
stated
as
%
of
total
volume
NAAA
=
Na4onal
Auto
Auc4on
Associa4on
Source:
NAAA,
Manheim,
Central
Dispatch,
uShip

9. Our
Market
As
distance
of
required
transport
increases,
complexity
of
transport
and
of
contracDng
for
and
managing
transport
increases.
As
that
complexity
increases,
the
need
for
more
effecDve
transport
management
tools
increases.
“Over
the
past
several
years,
buyers
have
grown
comfortable
buying
units
from
a
wider
geographical
area.
As
a
result,
they
have
become
more
reliant
on
transportaDon
soluDons
that
streamline
business
processes
and
maximize
profits.”
-­‐Manheim
Inc.
But
the
technology
available
in
the
used
car
transport
market
has
not
kept
pace.
Far
too
much
of
the
process
conDnues
to
depend
on
phone
and
fax,
on
paper
and
pencil;
and
those
inefficiencies
damage
both
process
efficiency
and
profitability.
The
parDcipants
in
our
market
badly
need
new
tools
to
beTer
manage
the
transport
process,
to
beTer
control
operaDng
costs
and
to
beTer
manage
risk.
www.autoloadlogic.com

10. www.autoloadlogic.com
The
CompeIIve
Environment
There
are
two
primary
segments
in
our
market:
The
industry
professionals:
o Car
dealers
o Transport
brokers,
o AucDon
companies,
o Fleet
operators,
o Car
rental
companies,
etc.
Individuals
o Who
need
to
either
send
a
vehicle
to
another
locaDon
o To
arrange
to
have
a
vehicles
shipped
to
themselves.
The
professional
market
is
by
far
the
larger
of
the
two,
but
the
individual
market
is
growing
at
a
rapid
rate.
In
each
of
those
segments
there
is
currently
one
primary
so<ware
offering.

11. www.autoloadlogic.com
Central
Dispatch
In
the
Professional
User
market,
the
dominant
product
is
Central
Dispatch.
Central
Dispatch
has
held
the
dominant
posiDon
since
its
introducDon
in
1999.
It
was
developed
and
owned
by
1st
Auto
Transport
Directory
unDl
August
of
2012
when
it
was
purchased
by
Dealertrack
Technologies,
Inc.
(TRAK)
We
esDmate
that
Central
Dispatch
is
used
to
facilitate
the
transport
of
about
1.4
million
vehicles
per
year,
of
which
about
1.1
million
are
transported
500
miles
or
more.
It
is
widely
acknowledged
among
professional
users
that
Central
Dispatch,
once
a
disrupDve
technology,
has
failed
to
keep
pace
with
changes
in
the
transport
market
or
in
technology.
Central
Dispatch
does
not
provide
a
product
for
use
by
individuals
That
represents
only
a
27.5%
market
share.

12. uShip
is
a
newer
entrant
in
the
auto
transport
market.
Its
primary
business
is
managing
the
shipping
of
general
freight.
We
esImate
that
o uShip
is
used
to
manage
the
transport
of
about
150,000
vehicles
per
year,
of
which
about
135,000
involve
transport
of
500
miles
or
more.
o that
one-­‐third
of
uShip’s
volume
represents
professional
user
acDvity
and
the
balance
represents
individual
users.
www.autoloadlogic.com
That
represents
only
a
3.4%
market
share.
Auto
Load
Logic
will
offer
the
individual
market
a
beTer
product
than
uShip
at
a
much
lower
price.
uShip
has
not
gained
real
tracDon
in
the
professional
market
because
of
both
funcDonal
weaknesses
and
customer
service
issues.
uShip
The
product
most
used
in
the
Individual
User
market
is
uShip,
which
makes
its
planorm
available
to
both
professional
and
individual
users.

13. Our
Pricing
Model
Professional
Users
o Central
Dispatch
uDlizes
a
monthly-­‐subscripDon
pricing
model.
o Rates
do
vary
among
users.
A
volume-­‐based
Dered-­‐pricing
system
has
been
recently
insDtuted.
But
payment
is
due
whether
the
customer
uses
the
product
or
not.
o Our
pricing
model
is
based
on
use.
o Our
aim
is
to
a
generate
a
revenue-­‐per-­‐vehicle
level
that
is
compeDDve
with
the
average
pricing
of
Central
Dispatch
but
to
achieve
that
by
charging
each
user
based
on
only
actual
usage.
Individual
Users
o The
uShip
pricing
model
is
based
on
a
percentage
of
the
price
of
transport.
The
fees
are
significantly
higher
than
the
corresponding
per-­‐unit
price
of
Central
Dispatch.
o We
use
a
price-­‐per-­‐use
model
in
this
market
also
but
at
a
cost
well
below
that
of
uShip.
www.autoloadlogic.com

14. www.autoloadlogic.com
Other
CompeIIve
Issues
There
are
other
so<ware
products
in
use
to
manage
vehicle
transport,
principally
those
created
by
or
serving
the
aucDon
market.
Two
aucDon
companies
represent
about
70%
of
the
total
vehicle
aucDon
market
in
the
US.
AucIon
Businesses:
o Require
the
efficient
movement
of
vehicles
to
the
aucDon
sites
for
sale
and
from
the
aucDons
sites
a<er
sale.
o Have
invested
in
so<ware
tools
that
help
manage
the
flow
of
vehicles
into
and
away
from
their
locaDons.
o Mostly
require
relaDvely
short
distance
transports
that
are
not
a
part
of
our
market.
Some
though,
do
require
longer
transport.
But
transport
is
an
ancillary
acDvity
for
the
aucDon
companies,
not
a
primary
one.
The
aucDon-­‐based
products
are
not
primary
compeDtors.

15. Our
Company
www.autoloadlogic.com
Auto
Load
Logic
is
Texas
limited
liability
company
based
in
Abilene,
Texas.
Our
product
design
reflects
a
deep
understanding
of
the
needs
of
parDcipants
in
the
auto
transport
market
as
well
as
a
rigorous
analysis
of
market
characterisDcs,
trends
and
potenDal.
Product
design
began
in
2010
and
iniDally
focused
on
creaDng
a
unique
trailer
loading
algorithm
intended
to
allow
truckers
to
more
efficiently
decide
how
to
best
load
their
trailers.
As
it
became
apparent
that
the
transport
industry
would
need
to
respond
to
rapid
changes
in
the
transacDon
market,
the
team
developed
a
new
and
larger
vision
of
the
product
potenDal.
In
2013,
having
completed
our
market
analysis
and
idenDfied
the
opportunity
for
a
substanDal
expansion
of
product
scope,
we
completed
a
financing
round
that
allowed
expanded
product
development
to
move
forward.

16. FOUNDERS
Deron
&
Laurie
Balch
The
Company
was
formed
by
industry
professionals
Deron
and
Laurie
Blach.
Deron
and
Laurie
have
established
and
operated
both
an
auto
transport
trucking
company
and
an
auto
transport
brokerage
company.
2012
ANGEL
INVESTOR
Mr.
CliZon
H.
Morris,
Jr.
In
2012
Mr.
Morris,
the
founder
and
former
Chairman
and
CEO
of
AmeriCredit
Corp.
(NYSE:
ACF
–
now
GM
Financial
Corp.)
made
a
significant
investment
in
the
Company.
That
investment
allowed
us
to
more
fully
explore
the
potenDal
scope
of
the
market
opportunity.
2011
SEED
CAPITAL
Don
Balch
Don
Balch
is
founder
and
managing
partner
of
a
mulD-­‐
locaDon
truck
driving
school
that
has
operated
in
Texas
for
over
25
years.
William
Barnes,
DDS
Dr.
Bill
Barnes
has
been
a
partner
in
that
business
since
its
founding.
www.autoloadlogic.com
Our
Company
For
more
detail
on
our
company,
our
management
team
and
our
business
philosophy,
please
see
the
"About
Us"
page
of
our
website.
CEO
Charles
Lightner
During
that
process
of
analysis
and
planning,
Charles
Lightner
joined
the
Company
as
CEO.
Chuck
did
not
come
from
the
transport
industry
but
has
a
broad
background
in
investment
management
and
finance.

17. www.autoloadlogic.com
TracIon
We
released
a
Beta
version
of
the
professional
planorm
in
summer
2013.
As
development
of
the
professional
planorm
proceeded
we
looked
more
closely
at
the
private
party
market
and
concluded
that
a
significant
opportunity
existed
there
as
well.
We
decided
to
create
a
simplified
user
interface
that
would
allow
individuals
to
benefit
from
the
power
of
the
professional
planorm.
In
4Q
2013
we
returned
to
the
market
with
the
professional
planorm,
modified
to
incorporate
user
feedback
obtained
during
the
Beta
tesDng
period,
and
including
the
newly-­‐
created
private
party
product.
The
ALL
system
is
now
being
used
successfully
and
is
performing
well.
There
are
over
100
registered
professional
users
of
the
system
and
private
party
acDvity
is
increasing.
Our
markeDng
efforts
during
this
period
have
concentrated
on
securing
a
relaDonship
with
a
high
quality
“catalyst”
user
in
the
professional
market.
In
that
effort
we
have
concentrated
on
the
larger
brokerage
companies.
Successful
brokers
bring
with
them
both
vehicle
inventory
and
networks
of
trucking
companies.

18. www.autoloadlogic.com
The
Catalyst
We
have
now
formed
a
relaDonship
with
the
perfect
catalyst
user!
One
of
the
largest
brokerage
companies
in
the
industry,
and
one
of
the
most
respected,
has
indicated
its
desire
and
intent
to
use
the
Auto
Load
Logic
system.
This
company
manages
the
transport
of
thousands
of
vehicles
per
month
and
has
an
excellent,
long-­‐term
reputaDon
in
the
industry.
Their
use
of
our
product
will
require
our
creaDon
of
a
connecDon
between
their
in-­‐house
management
informaDon
system,
in
which
they
have
a
substanDal
investment,
and
our
system.
That
work
is
currently
underway.
We
expect
this
vote
of
confidence
in
our
system
and
our
company
to
be
an
important
asset
as
we
accelerate
our
penetraDon
of
the
top-­‐Der
professional
user
market.