You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help! August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.

1. Building a Public Relations Campaign for Today’s Digital World

2. The Early Days of Public Relations

5. Forrester: The Growth of Social Technology Adoption, 2008 3 out of 4 Americans use social networking technology.

6. Reason # 2 Because 2/3 of the global internet population use social networking sites. Neilson, Global Places and Networked Faces, 2009

7. Reason # 2 Neilson, Global Places and Networked Faces, 2009 Because social networking is the 4 th most popular online activity – ahead of personal email.

8. Internet Passing Television In June 2009, European internet consumption reached 14.2 hours per week compared to 11.5 hours for TV.

9. 500,000,000 users (that’s 500 million!) 10 million “fans” sign up to commercial “brand pages” every day.

11. There are over 140 million blogs worldwide.

12. There are 4.6 billion cell phones in the world

13. 1 out of 5 people have smart phones.

14. Newspaper circulation is down 7 million over the last 25 years ??

15. The Changing Media Landscape Source: Arbitron, Audit Bureau of Circulations, comScore Media Metrix, Nielsen Media

16. Media Consumption Percentage of news and information consumers receive from media each month.

19. Building Your Digital PR Toolbox

23. #1 Position!

26. Profnet/HARO Slide

29. The Importance of SEO/PR 76,632 Searches 31,260 Searches 141,360 Searches

30. The Importance of SEO/PR Whoosh Announces New International Website Reuters, NYC – 1 hour ago Whoosh today announced a new Website developed by legendary Internet consulting firm Molecular out of Watertown, Massachusetts. “the capabilities impressed us….” Proclaimed Whoosh CEO, Suzanna Banana

31. The Importance of SEO/PR Whoosh Announces New International Website Reuters, NYC – 5 days ago Whoosh today announced a new Website developed by legendary Internet consulting firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana

32. The Importance of SEO/PR Whoosh Announces New International Website Reuters, NYC – 5 days ago Whoosh today announced a new Website developed by legendary Internet consulting firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana Fashion World Excited By New Designer’s AMAZING Web Site Vogue – 3 hours ago “ This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter…

33. Whoosh Announces New International Website Reuters, NYC – 5 days ago ,,,Whoosh today announced a new Website developed by legendary Web-build firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana Fashion World Excited By New Designer’s AMAZING Web Site Vogue – 3 hours ago “ This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter… Press coverage sometimes show up in the natural search results, too. Whoosh Launches E-Commerce Site – BusinessWeek – 1 days ago Whoosh site a hit with women – Vogue – 3 hours ago

36. #1 Position!

37. Vitale Caturano Shareholder William Kracunas Named To Boston Business Journal’s 40 Under 40 List 6 days: 28,712 Impressions!

40. Online Surveys

42. Newswire Services

56. Our actions resulted in $650,000!

57. 7% Who Is 451 Marketing? Founded in February, 2004 Headquartered in Boston with an office in Chicago A collaboration of 20 industry veterans committed to being best-of-breed public relations, search marketing, and social media specialists Recently named eMarketer 2009 for the Americas by TRAVELCLICK Google Adwords certified

58. 7% We work with and build great brands

59. 7% Our Team Members Have represented brands like New Balance, Bank of America, Dunkin’ Donuts, Ralph Lauren - RLX, DestinationWeddings.com, Boston Celtics, RE/MAX, Allstate, SVEDKA, Gentle Giant, Rubbermaid, the Home Entertainment Show, and the Boston Red Sox.

60. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3 rd Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson