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ScanLife Data

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Cristian Galan
Cristian Galan
Tecnologia
1 de 18
[object Object],[object Object],[object Object]
Need: Use the mobile device to bridge the traditional & digital worlds Digital Traditional Converging Worlds Creating a Need ,[object Object]
Label marketing
See EZcode, open application The Barcode Experience Application reads the code Specific content is delivered automatically 3. 2. 1.
See EZcode, open application The Barcode Experience Application reads the code Specific content is delivered automatically 3. 2. 1.
The Complete 2D Barcode Solution The ScanLife client application works on every operating system to quickly capture 2D codes. Works on 3x more phones than any other code reader . The ScanLife Code Management Platform makes it easy to create, manage & track 2D codes .
Code Campaigns ,[object Object],Code connected to their updated Hot 100 list on the cover and to downloads for specific artists
Code Campaigns ,[object Object],Shelf Talker Store-Front Window Clings Placed EZcodes on 500 vendor windows around San Francisco with access to the latest reviews for that location Retail
Code Campaigns ,[object Object],Placed ads in Wired Magazine and on the Wired website with access to exclusive downloads
Code Campaigns Placed ads in Wired Magazine and on the Wired website with access to exclusive downloads
Code Campaigns ,[object Object],[object Object],Content
Code Campaigns ,[object Object],[object Object],Others
Each user receives a unique log-in ID Choose from a menu of action codes Creating a Code Download code as a digital file & place on any printed or digital media 1. 2. 3.
Multiple Code Actions to Choose From Go to WEB/WAP Save a Contact Make a Voice Call Send a SMS Send a Email Calendar Entry Lotto/Collection Multi-Action Menu Multi-Carrier Access
What Code Name Code Placement The Server Collects Actionable User Data Who User ID Age Gender Income Handset type When Time Date Publisher returns customized content based on data
See Performance & Usage Data
Consumer Reactions Among 1,006 US camera phones users, 16-54 Translates into increased mobile Internet usage Total sample 82% After seeing the technology, consumer interest levels are sky high:
Benefits of the EZcode ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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ScanLife Data

  • 1.
  • 2.
  • 4. See EZcode, open application The Barcode Experience Application reads the code Specific content is delivered automatically 3. 2. 1.
  • 5. See EZcode, open application The Barcode Experience Application reads the code Specific content is delivered automatically 3. 2. 1.
  • 6. The Complete 2D Barcode Solution The ScanLife client application works on every operating system to quickly capture 2D codes. Works on 3x more phones than any other code reader . The ScanLife Code Management Platform makes it easy to create, manage & track 2D codes .
  • 7.
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  • 10. Code Campaigns Placed ads in Wired Magazine and on the Wired website with access to exclusive downloads
  • 11.
  • 12.
  • 13. Each user receives a unique log-in ID Choose from a menu of action codes Creating a Code Download code as a digital file & place on any printed or digital media 1. 2. 3.
  • 14. Multiple Code Actions to Choose From Go to WEB/WAP Save a Contact Make a Voice Call Send a SMS Send a Email Calendar Entry Lotto/Collection Multi-Action Menu Multi-Carrier Access
  • 15. What Code Name Code Placement The Server Collects Actionable User Data Who User ID Age Gender Income Handset type When Time Date Publisher returns customized content based on data
  • 16. See Performance & Usage Data
  • 17. Consumer Reactions Among 1,006 US camera phones users, 16-54 Translates into increased mobile Internet usage Total sample 82% After seeing the technology, consumer interest levels are sky high:
  • 18.