Cristina Ribas' presentation at SciCom Portugal, Lisboa 2013 http://comunicacaodeciencia.wordpress.com/ �

1. 1
Como podemos envolver os media na
Comunicação de Ciência?
Why should the media bother?
SciCom PT 2013
http://comunicacaodeciencia.wordpress.com/

2. 2
Science is a business opportunity for the media
http://en.wikipedia.org/wiki/Long_Tail
http://www.wired.com/wired/archive/12.10/tail.html

3. 3
http://www.ooyala.com/online-video-index
http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
C generation are video multi screen consumers

4. 4
Science flows well through the indirect pathway

5. 5

6. 6
Cultural science contents

7. 7
Daily science contents

8. 8
Social science contents

9. 9
• Research centers, museums and science centers, researchers,
citizens, professional communicators, journalists, media producers
Who comunicates cultural science?

10. 10
• Government, journalists, media, citizens, researchers, companies
educators, professionals who apply science and technology:
physicians, engineers, NGOs, consumers …
Who communicates daily science?

11. 11
Only media and citizens
Who communicates social science?

12. 12
What about journalism?
← Journalism matters.
← Good journalism has always been subsidized.
← The internet wrecks advertising subsidy.
← Restructuring is, therefore, a forced move.
← There are many opportunities for doing good work in new ways.
http://towcenter.org/research/post-industrial-journalism/
(eng)
http://www.ecicero.es/products/periodismo-postindustrial-adaptacion-al-presente/
(esp)
Postindustrial Journalism report’s main conclusions

13. 13
There are many opportunities for doing good
work in new ways
• More data, citizens’ initiatives and information available
• New tools for explaining good stories
• More channels to publish journalists’ work
• Information goes like a process
• A big story can go further
• Innovation: Citizens journalism, Data journalism, Citizens Science
http://towcenter.org/research/post-industrial-journalism/

14. 14
https://www.byliner.com
http://www.fastcolabs.com/3009577/open-company/this-is-what-happens-when-publishers-invest-in-long-stories
Long reads & live contents

15. 15
http://prezi.com/n_tz-kwo7dqe/data-journalism-frontline-club-international-partners/
http://www.nytimes.com/interactive/science/space/keplers-tally-of-planets.html?_r=0
Data journalism is good for science

16. 16
http://graphs.gapminder.org/world
http://www.nature.com/news/specials/cities/best-cities.html#feat
http://chartsbin.com/about/apply
Visualization is also (good) science

17. 17
Innovation is normally out of media but media are important as institutions
Citizens, scientists and journalists should collaborate
Journalist’s network is important and valuable (can be activated for some stories)
Specialized journalism must be in both: issues (science) and tools (image, data..)
Journalist should know about metrics and information technologies but we need
more tech profiles than 1 programmer per 10 journalists
We have to investigate more mysteries and less secrets: the most important is
normally public
Skills needed: narrative ability, data and project management
Young journalists don’t learn at newsroom, they have to create new and valuable
projects by their own
New journalism is collaborative and tech driven
http://towcenter.org/research/post-industrial-journalism/

18. 18
www.propublica.org

19. 19
http://www.wired.com/gadgetlab/2012/04/can-an-algorithm-write-a-better-news-story-than-a-human-
reporter/

20. 20
Muito obrigado pela sua atenção
@cristinaribas
Cristina.ribas@upf,edu