SlideShare uma empresa Scribd logo
1 de 55
APRIL 3, 2010




          USABILITY
PROJECT




          AN INTRODUCTION - BY CHRIS BURKE
DATE                       CLIENT
          APRIL 3, 2010              BARCAMP ORLANDO 2010
Usability:
REFERS TO HOW WELL WE AS USERS CAN LEARN AND USE
A PRODUCT, IN ORDER TO ACHIEVE A PARTICULAR GOAL,
AND HOW SATISFIED WE ARE WITH THE PROCESS.
INCORPORATING USABILITY	
TO MEASURE AND IMPROVE THE OVERALL “USER EXPERIENCE”
INCORPORATING USABILITY	
TO MEASURE AND IMPROVE THE OVERALL “USER EXPERIENCE”
Usability
                                 What to consider




USABILITY
AN INTRODUCTION BY CHRIS BURKE
Who is Jakob Nielsen?




USABILITY
AN INTRODUCTION BY CHRIS BURKE
Who is Jakob Nielsen?
      ‣   A leading usability consultant

      ‣   www.useit.com

      ‣   Founder of the
          5 Principles of Usability




USABILITY
AN INTRODUCTION BY CHRIS BURKE
Who is Jakob Nielsen?
      ‣   A leading usability consultant

      ‣   www.useit.com

      ‣   Founder of the
          5 Principles of Usability




USABILITY
AN INTRODUCTION BY CHRIS BURKE
5 Principles of Usability: by Jakob Nielsen




USABILITY
AN INTRODUCTION BY CHRIS BURKE
5 Principles of Usability: by Jakob Nielsen

            1. Learnability

            2. Efficiency

            3. Memorability

            4. Errors

            5. Satisfaction



USABILITY
AN INTRODUCTION BY CHRIS BURKE
Learnability:




USABILITY
AN INTRODUCTION BY CHRIS BURKE
Learnability:
         how easy it for users to learn an interface
         in order to accomplish basic tasks




USABILITY
AN INTRODUCTION BY CHRIS BURKE
USABILITY
AN INTRODUCTION BY CHRIS BURKE   An intuitive layout makes it easy to learn what is available
USABILITY
AN INTRODUCTION BY CHRIS BURKE   An intuitive layout provides meaning when we can’t read it!
USABILITY
AN INTRODUCTION BY CHRIS BURKE   An intuitive layout makes the designs intent obvious
Efficiency:
         how quickly can users perform tasks
         after learning the design




USABILITY
AN INTRODUCTION BY CHRIS BURKE
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Chunking timely tasks into smaller parts improves user efficiency
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Visual clutter makes the simple task of “locating a store” difficult
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduce visual clutter to highlight the applications “main intent”
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Inconsistent labeling creates confusion and hinders efficiency
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing kiosk search on the home page cuts user paths in half
32???




USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing kiosk search on the home page cuts user paths in half
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Yet postal code errors will require an additional form completion
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Simplify the design and the users search requirements
WINTER PARK




USABILITY
AN INTRODUCTION BY CHRIS BURKE   Simplify the design and the users search requirements
USABILITY
AN INTRODUCTION BY CHRIS BURKE simple search + simple design = improved feedback and efficiency
WINTER PARK




USABILITY
AN INTRODUCTION BY CHRIS BURKE simple search + simple design = improved feedback and efficiency
Memorability:
         reestablishing proficiency
         after a period of not using a design




USABILITY
AN INTRODUCTION BY CHRIS BURKE
USABILITY
AN INTRODUCTION BY CHRIS BURKE Visual clutter and redundant navigation makes wayfinding difficult
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette orients users and highlights feature sets
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette and navigation improves memorability
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette and navigation improves memorability
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette and navigation improves memorability
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Titled sections simplify the interface and wayfinding process
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Titled sections simplify the interface and wayfinding process
Errors:
         what kind of errors are made
         and how quickly can users recover




USABILITY
THE 5 PRINCIPLES OF USABILITY
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Adding too many items is a common user error
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Adding too many items is a common user error
USABILITY
AN INTRODUCTION BY CHRIS BURKE Inadequate feedback increases errors and decreases completions
USABILITY
AN INTRODUCTION BY CHRIS BURKE Inadequate feedback increases errors and decreases completions
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing choices helps prevent mistakes before they happen
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing choices helps prevent mistakes before they happen
USABILITY
AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error messaging above the form
SHMAEL

                         ........




USABILITY
AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error messaging above the form
Wrong Username/Email and password combination.




                          SHMAEL

                         ........




USABILITY
AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error messaging above the form
Satisfaction:
         how pleasant was the experience
         while interacting with the design




USABILITY
THE 5 PRINCIPLES OF USABILITY
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Utilize surveys and user testing to track and improve UX
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Utilize surveys and user testing to track and improve UX
Usability
                                Business Benefits




USABILITY
BENEFITS TO CLIENTS AND BUSINESSES
INCORPORATING USABILITY	
10% OF THE BUDGETS ALLOCATION
๏   I NEED
                                ๏   I WANT
                                ๏   I TOLERATE
                                ๏   I EXPECT



INCORPORATING USABILITY	
10% OF THE BUDGETS ALLOCATION
๏   I NEED
   ๏   I INCREASED
       CONVERSIONS              ๏   I WANT
                                ๏   I TOLERATE
   ๏   I IMPROVED
                                ๏   I EXPECT
       BRAND RECOGNITION



INCORPORATING USABILITY	
10% OF THE BUDGETS ALLOCATION
Metric                            Average Improvement
     Use of specific (target) features                              202%
     User performance/productivity                                 161%
     Traffic / visitor count                                        150%
     Sales / conversion rates                                      100%
                                        Update 2008: These values have recently been revised to reflect decreased %
                                                                                                  source: useit.com




USABILITY
BENEFITS TO CLIENTS AND BUSINESSES
CHRIS BURKE: UX CONSULTANT
COURSE DIRECTOR: WEB INTERFACE & USABILITY
COURSE DIRECTOR: HCI & USABILITY ONLINE
                 FULL SAIL UNIVERSITY
Thanks for
Listening


CHRIS BURKE: UX CONSULTANT
COURSE DIRECTOR: WEB INTERFACE & USABILITY
COURSE DIRECTOR: HCI & USABILITY ONLINE
                 FULL SAIL UNIVERSITY

Mais conteúdo relacionado

Semelhante a An Introduction to Usability - Chris Burke: for Barcamp Orlando 2010

Brian Winters, Improve Your User's Experience; Improve Your Bottom Line
Brian Winters, Improve Your User's Experience; Improve Your Bottom LineBrian Winters, Improve Your User's Experience; Improve Your Bottom Line
Brian Winters, Improve Your User's Experience; Improve Your Bottom Line
webcontent2007
 
User Experience & Web Product Design
User Experience & Web Product DesignUser Experience & Web Product Design
User Experience & Web Product Design
Steve Hickey
 

Semelhante a An Introduction to Usability - Chris Burke: for Barcamp Orlando 2010 (20)

What is UX (and why should you care?)
What is UX (and why should you care?)What is UX (and why should you care?)
What is UX (and why should you care?)
 
Brian Winters, Improve Your User's Experience; Improve Your Bottom Line
Brian Winters, Improve Your User's Experience; Improve Your Bottom LineBrian Winters, Improve Your User's Experience; Improve Your Bottom Line
Brian Winters, Improve Your User's Experience; Improve Your Bottom Line
 
CX & Branding: The Elasticity of Brands
CX & Branding: The Elasticity of BrandsCX & Branding: The Elasticity of Brands
CX & Branding: The Elasticity of Brands
 
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online ...
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online ...Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online ...
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online ...
 
UX Usability Heuristics
UX Usability HeuristicsUX Usability Heuristics
UX Usability Heuristics
 
User Centered Design: A practical toolkit for making sites that work
User Centered Design: A practical toolkit for making sites that workUser Centered Design: A practical toolkit for making sites that work
User Centered Design: A practical toolkit for making sites that work
 
Leveraging CX / UX / UI to optimise brand experiences
Leveraging CX / UX / UI to optimise brand experiencesLeveraging CX / UX / UI to optimise brand experiences
Leveraging CX / UX / UI to optimise brand experiences
 
2017 ux design tour in uk
2017 ux design tour in uk2017 ux design tour in uk
2017 ux design tour in uk
 
User Experience & Web Product Design
User Experience & Web Product DesignUser Experience & Web Product Design
User Experience & Web Product Design
 
How to organise iterative usability tests
How to organise iterative usability testsHow to organise iterative usability tests
How to organise iterative usability tests
 
What is UX?
What is UX?What is UX?
What is UX?
 
Understanding UX
Understanding UXUnderstanding UX
Understanding UX
 
Umbraco Show & Tell, London 2017
Umbraco Show & Tell, London 2017Umbraco Show & Tell, London 2017
Umbraco Show & Tell, London 2017
 
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...
 
Making the Complex Simple
Making the Complex SimpleMaking the Complex Simple
Making the Complex Simple
 
Refining & Designing Your Website
Refining & Designing Your  WebsiteRefining & Designing Your  Website
Refining & Designing Your Website
 
Platform Ecosystems: Designing for Potential
Platform Ecosystems: Designing for PotentialPlatform Ecosystems: Designing for Potential
Platform Ecosystems: Designing for Potential
 
Ron Kersic: Platform ecosystems: Designing for potential
Ron Kersic: Platform ecosystems: Designing for potentialRon Kersic: Platform ecosystems: Designing for potential
Ron Kersic: Platform ecosystems: Designing for potential
 
La salle slides
La salle slidesLa salle slides
La salle slides
 
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...
 

Último

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 

An Introduction to Usability - Chris Burke: for Barcamp Orlando 2010

Notas do Editor