3. What is Social Gaming?
“Casual games designed to be played with friends
on online social platforms”
- Justin Smith, Inside Facebook
“Casual Gaming is the Arcade Business rising from
the ashes of the 1980s”
- Nicholas Carlson, Business Insider
5. Social Gaming Statistics
¼ of “consumers” play social game
The average social gamer is a 43 year old lady
Female driven industry, 38% play several times
a day
1 in 10 social gamers’ session last >3 hours
83% play on Facebook
11. The Rise of Social Gaming
The opening of social network platforms for
3rd Party developers
The rise of smart mobile devices
The rise of internet penetration, billing
infrastructure
12. Social Gaming Designs
3 Key Stages of Enthusiast
Player Life cycle Mastery
Regular
Habit-Building
Newbie
Onboarding
16. Social Gaming Dynamics
Focus on social emotions – friendship, love,
pride, envy, anger
Social first, fun second
No brainer, easy pick-me-up
Target (niche) users
Easy payment methods
17. Social Gaming Trend
Social Activity
Analytics Streams
Group Buying
Virtual Worlds
Gamification
Location-
Aware Apps
Internet of
Things
Social TV
Gartner’s Hype Cycle
18. Social Gaming Trend
Mobile Devices: The Shiny New Toy
Location Based Game
Virtual Social World
Asia Market
19. Social Gaming Cost
1)Development Cost = $100k ~ $300k
2) Initial Marketing Cost = $50k ~ $200k
3) Live Operation = $12.5k ~ $22.5k
Cost of One game launch = $175.5k ~ $522.5k
20. Social Gaming Cost
Market Assumptions:
• Number of games: 4
• Average DAU for each successful game in a year: 400k
• Number of successful games: 1~2
• Assumed monetization: $45/1000 DAU
• Facebook cut: 30%
Total cost of 4 games Yearly Revenue Yearly Revenue
launch (25% success rate) (50% success rate)
$1.96 mil $770k ~ $12.3mil $1.54mil ~ $24.5mil
21. Social Gaming Cost
Case Study:
• Rovio 34th game
• Initial dev cost of €100k++
• Current revenue USD $1mil/month
• OMGPop 36th game
• Initial dev cost USD$250k???
• Current revenue USD $250k/day
24. Zanadu
Who are We:
Specialize in multi-user virtual world platform solution
Team:
8+ developer, artist, designer, social media manager
Location:
- Upstairs
- Chiang Mai