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1
Once upon a time...                                2


while camping, two friends encountered a grizzly
bear.

As one hastened to lace up his running shoes,
the other exclaimed, “You can’t outrun a grizzly
bear!”

His friend calmly replied
“ I know, I just need to outrun you.”


In a tough business climate, you need an edge
over the competition.

Mobile marketing can help your business connect
with customers and potential customers...
wherever they are.
Why Mobile Matters




                     3
You Could Be Losing Customers   4
.mobi Mobile Friendly Website   5
Mobile Website Best Practices   6
Features   7
Engage Your Customers   8
Collect Information                                 9


  Maximize your contact with customers



                Sign up for SMS text message list




               Sign up for email list




                Lead Generation
Marketing Features   10
Auto Detection                             11



Code will be installed on your desktop
website to detect if a mobile device is
attempting to visit the site.

The mobile website will automatically be
displayed to any mobile device.

It works on all phones, including
smartphones and other connected
devices like tablets.
Mobile Marketing                                         12

REACH YOUR AUDIENCE WHEREVER THEY ARE…

The generation of tech-savvy, mobile-addicted
consumer, demand close relationships with
businesses and organizations that utilize the latest in
multi-channel communications. Our system goes far
beyond traditional email and SMS mobile marketing
with its unique technology that empowers you with
the latest in communications, online mobile web
publishing and social media.

Maintain a single integrated database that combines
the power of mobile text, instant message,
Facebook, & Twitter
SMS Text Messaging                                           13


              SMS or mobile text messaging has emerged
              as a new, effective way of contacting
              customers with speed, relevance and highly
              effective response. All you need is a
              computer with internet access to utilize our
              web-based software with nothing to install.
               •   Trendy & viral
               •   Positive brand image
               •   High impact and timely delivery
               •   Over 90% of messages are opened
14
Building your list
When your customer opts-in to a
mobile marketing program:
• You've identified someone very likely to buy, attend, or participate
• You've received permission to send them text messages
• You can reach them anytime and anywhere with a 95% read rate
• You can send exclusive offers and promotions to your entire database
• You can auto-organize your list into groups for highly targeted messages
• You instill trust in your service by enabling users to 'Opt-Out' at any time
15
Keywords & Short Codes
              A mobile keyword is a one-word phrase that
              identifies a product, service, action, or
              business. People text a mobile keyword to a
              pre-publicized 4, 5 or 6-digit short code
              number to receive additional information and
              to join your mobile distribution list. For
              example, if a customer texts “Sushi” to
              69302, the customer will immediately receive
              an automated text response (that you can
              setup and change at anytime).

              You can customize or change your auto-
              responder at any time.
QR Codes                                                16


           Quick Response Codes
           A quick response code is a two-dimensional
           barcode that can be scanned by a smart
           phone’s camera to transfer important
           information back to the phone.

           QR codes require a user familiarity and a
           third-party scanning app.  Increasing
           consumer awareness and scanning behavior
           point to a future where encountering QR
           codes becomes an everyday occurrence.
Bulk SMS Service                                                17



              Businesses and organizations utilize Mobile
              Marketing Studio’s web-based software for it’s
              mobile keyword technology and bulk texting
              services. They use the mobile keywords to get
              people to ‘opt-in’ to their mobile distribution
              list then use the system to send out bulk SMS
              text messages once they’ve accumulated a
              list of numbers of numbers to text.
18
Mobile Coupons
            Maximize your marketing strategy with the
            speed, convenience and positive return from
            mobile coupons.   You can electronically offer
            free gifts, % discounts, incentives and reminders
            to your customers with our mobile coupon
            feature. You can also create unique promotion
            codes for each individual SMS mobile coupon
            and track the redemption and revenue earned
            from it.

            •Create and send unique promotion coupons in minutes
            •Ensures one-time usage of coupon codes (no repeats)
            •Easily redeem each coupon using the Mobile Marketing Studio
             web-based software

            •Easily manage and track redemption rates and earned through
             reporting
19
Appointment Reminder
              Our mobile text message reminder feature
              allows you to easily queue and send
              automated appointment and reservation
              reminders via SMS.  The perfect solution for
              service-oriented businesses such as salons,
              day spas, doctors, dentists, chiropractors,
              automobile service centers.

              Restaurant and hospitality-related
              businesses may also use this for reservation
              reminders.

              •Quickly add new contacts to your database and set
               appointment times
              •Search for an existing contact in seconds
              •Create automated templates to send reminders quickly
              •Edit or cancel queued reminders at any time
Mobile Voting                                                           20



                Create all types of fun and engaging SMS
                votes and polls and ask a multiple-choice
                question with up to ten choices.  As people
                vote via text messaging, every vote is
                categorized and automatically tallied so that
                it’s really easy for you to see and analyze the
                results.

                •Allow voters to vote for only one choice at a time
                •Repetitive votes for the same choice will be ignored
MMS Messaging - Pictures & Video                                            21


              Enjoy all the features of Mobile Marketing
              Studio, but now with sounds, images and
              videos!

              MMS (Multimedia Messaging Service) is an
              upgraded way to send text messages that
              include pictures and videos to and from
              mobile phones. MMS is the new standard in
              mobile messaging and often times gets 2 to
              3 times the response rate in comparison to
              standard text messaging alone.

              •Vastly increase your brand recognition, sales, promotions,
               and marketing with tremendous ROI
              •Send MMS messages to specific target groups based on
               demographics, interests, or locations
22
Mobile Rewards Programs
              The Mobile Rewards Program takes the
              typical loyalty punch card and makes it
              mobile.  A customer simply scans a QR code
              after every purchase collecting points with
              every scan or text.  They can even text a
              keyword to earn reward points.  Once a
              certain number of points are collected,
              customers can redeem prizes to reward them
              for their loyalty keeping them coming back
              for more!

              Since all of this is stored digitally – customers
              will never forget their loyalty cards.
23
Web-Based Tools
              •Easy to use web-based software
              •Create sign up forms for your website and
               Facebook Page

              •Integrate our system with your applications
               via API

              •Import contacts from Outlook, Yahoo,
               Gmail, Hotmail and other address books

              •Maintain unlimited distribution lists and
               online sign up forms

              •Import and export all of your contacts,
               emails, mobile numbers and IM message
               screen names via excel files.
24
Get Started Today!




Full or Self-Service Accounts Available

Mobile Marketing Concierge Services
Don't know how to get started with mobile marketing? Let us do it for
you. We offer full-service, turn-key mobile marketing services for a low
monthly fee.




mobilemarketingstudio.com

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Introduction to Mobile Marketing

  • 1. 1
  • 2. Once upon a time... 2 while camping, two friends encountered a grizzly bear. As one hastened to lace up his running shoes, the other exclaimed, “You can’t outrun a grizzly bear!” His friend calmly replied “ I know, I just need to outrun you.” In a tough business climate, you need an edge over the competition. Mobile marketing can help your business connect with customers and potential customers... wherever they are.
  • 4. You Could Be Losing Customers 4
  • 6. Mobile Website Best Practices 6
  • 9. Collect Information 9 Maximize your contact with customers Sign up for SMS text message list Sign up for email list Lead Generation
  • 11. Auto Detection 11 Code will be installed on your desktop website to detect if a mobile device is attempting to visit the site. The mobile website will automatically be displayed to any mobile device. It works on all phones, including smartphones and other connected devices like tablets.
  • 12. Mobile Marketing 12 REACH YOUR AUDIENCE WHEREVER THEY ARE… The generation of tech-savvy, mobile-addicted consumer, demand close relationships with businesses and organizations that utilize the latest in multi-channel communications. Our system goes far beyond traditional email and SMS mobile marketing with its unique technology that empowers you with the latest in communications, online mobile web publishing and social media. Maintain a single integrated database that combines the power of mobile text, instant message, Facebook, & Twitter
  • 13. SMS Text Messaging 13 SMS or mobile text messaging has emerged as a new, effective way of contacting customers with speed, relevance and highly effective response. All you need is a computer with internet access to utilize our web-based software with nothing to install. • Trendy & viral • Positive brand image • High impact and timely delivery • Over 90% of messages are opened
  • 14. 14 Building your list When your customer opts-in to a mobile marketing program: • You've identified someone very likely to buy, attend, or participate • You've received permission to send them text messages • You can reach them anytime and anywhere with a 95% read rate • You can send exclusive offers and promotions to your entire database • You can auto-organize your list into groups for highly targeted messages • You instill trust in your service by enabling users to 'Opt-Out' at any time
  • 15. 15 Keywords & Short Codes A mobile keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 4, 5 or 6-digit short code number to receive additional information and to join your mobile distribution list. For example, if a customer texts “Sushi” to 69302, the customer will immediately receive an automated text response (that you can setup and change at anytime). You can customize or change your auto- responder at any time.
  • 16. QR Codes 16 Quick Response Codes A quick response code is a two-dimensional barcode that can be scanned by a smart phone’s camera to transfer important information back to the phone. QR codes require a user familiarity and a third-party scanning app.  Increasing consumer awareness and scanning behavior point to a future where encountering QR codes becomes an everyday occurrence.
  • 17. Bulk SMS Service 17 Businesses and organizations utilize Mobile Marketing Studio’s web-based software for it’s mobile keyword technology and bulk texting services. They use the mobile keywords to get people to ‘opt-in’ to their mobile distribution list then use the system to send out bulk SMS text messages once they’ve accumulated a list of numbers of numbers to text.
  • 18. 18 Mobile Coupons Maximize your marketing strategy with the speed, convenience and positive return from mobile coupons.   You can electronically offer free gifts, % discounts, incentives and reminders to your customers with our mobile coupon feature. You can also create unique promotion codes for each individual SMS mobile coupon and track the redemption and revenue earned from it. •Create and send unique promotion coupons in minutes •Ensures one-time usage of coupon codes (no repeats) •Easily redeem each coupon using the Mobile Marketing Studio web-based software •Easily manage and track redemption rates and earned through reporting
  • 19. 19 Appointment Reminder Our mobile text message reminder feature allows you to easily queue and send automated appointment and reservation reminders via SMS.  The perfect solution for service-oriented businesses such as salons, day spas, doctors, dentists, chiropractors, automobile service centers. Restaurant and hospitality-related businesses may also use this for reservation reminders. •Quickly add new contacts to your database and set appointment times •Search for an existing contact in seconds •Create automated templates to send reminders quickly •Edit or cancel queued reminders at any time
  • 20. Mobile Voting 20 Create all types of fun and engaging SMS votes and polls and ask a multiple-choice question with up to ten choices.  As people vote via text messaging, every vote is categorized and automatically tallied so that it’s really easy for you to see and analyze the results. •Allow voters to vote for only one choice at a time •Repetitive votes for the same choice will be ignored
  • 21. MMS Messaging - Pictures & Video 21 Enjoy all the features of Mobile Marketing Studio, but now with sounds, images and videos! MMS (Multimedia Messaging Service) is an upgraded way to send text messages that include pictures and videos to and from mobile phones. MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. •Vastly increase your brand recognition, sales, promotions, and marketing with tremendous ROI •Send MMS messages to specific target groups based on demographics, interests, or locations
  • 22. 22 Mobile Rewards Programs The Mobile Rewards Program takes the typical loyalty punch card and makes it mobile.  A customer simply scans a QR code after every purchase collecting points with every scan or text.  They can even text a keyword to earn reward points.  Once a certain number of points are collected, customers can redeem prizes to reward them for their loyalty keeping them coming back for more! Since all of this is stored digitally – customers will never forget their loyalty cards.
  • 23. 23 Web-Based Tools •Easy to use web-based software •Create sign up forms for your website and Facebook Page •Integrate our system with your applications via API •Import contacts from Outlook, Yahoo, Gmail, Hotmail and other address books •Maintain unlimited distribution lists and online sign up forms •Import and export all of your contacts, emails, mobile numbers and IM message screen names via excel files.
  • 24. 24 Get Started Today! Full or Self-Service Accounts Available Mobile Marketing Concierge Services Don't know how to get started with mobile marketing? Let us do it for you. We offer full-service, turn-key mobile marketing services for a low monthly fee. mobilemarketingstudio.com

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