This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
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Marketing in the digital age
1. Marketing in the Digital Age
YVETTE ADAMS
THE CREATIVE COLLECTIVE
@creativecollect
http://www.thecreativecollective.com.au
2.
3. So where are YOU at…???
• Marketing? Like it? Hate it?
• Website? have one? use it?
• SEO? know it? use it?
• Emarketing? know it? use it?
• PPC? know it? use it?
• Networking? know it? use it?
• Facebook? know it? use it?
• Twitter? Know it? use it?
• Linkedin? know it? use it?
• PR? know it? use it?
• YouTube? know it? use it?
• Blog? know it? use it?
• Advertising? know it? use it?
http://www.thecreativecollective.com.au
10. The ‘Big 4’ social media
http://www.thecreativecollective.com.au
11. To demonstrate the power of social
media, a quick Twitter lesson on
hash tags! We’ll share the results later…
1. Get a Twitter account
2. Get it verified
3. Log into your Twitter Account
4. Post a message (up to 140 characters) and
include anyone you’d like to mention and the
event hashtag e.g:
“Enjoying @creativecollect speaking
at @smartermag, @telstra
#smarterbizsc event on
#sunshinecoast!”
http://www.thecreativecollective.com.au
12. How influential are you? How about the
professionals you choose to work with?
http://www.thecreativecollective.com.au
14. Designing your marketing
strategy…
• Where am I in the EVOLUTION OF DIGITAL?
• Where are my COMPETITORS?
• Where do I NEED TO BE?
• What business OBJECTIVES am
I trying to fulfil?
• Who are my TARGET MARKET?
• What resources do I have (TIME, MONEY)?
• Do I have the SKILLS or INCLINATION or
WHO ELSE will do it?
• How will I MONITOR progress?
• How will I MEASURE results
http://www.thecreativecollective.com.au
16. Issue? Need to recruit OR get
leads/promote my product/service to
other business people
Solution? Linkedin!
http://www.thecreativecollective.com.au
17. Issue? Need to ensure my advertising
spend is producing results
versus
Watch this TV ad....
Go to our Facebook
page
then do nothing! www.facebook.com/
thecreativecollective
Solution? Call to action. Link to social
network or dedicated web page.
http://www.thecreativecollective.com.au
18. Issue? Need to build my social networks
Facebook – hey come over to my Twitter!
Linkedin – hey come to my event – register here
Emarketing – hey did you know we’re on social media?
PR – see our website for more
Solution? Ensure your social networks are on
every piece of your collateral – either live link or
write out username – it’s not obvious!
19. Another solution: Rapportive
Free add-on for Firefox, Safari, Mailplane
and Chrome: www.rapportive.com
http://www.thecreativecollective.com.au
20. Issue? I need people to come to my
shop/restaurant/hair salon etc
Solution? Add your venue to Foursquare.
Get them to check in. Offer specials.
http://www.thecreativecollective.com.au the mayor well!
And treat
21. Issue? Need to convey a complex issue or a
lot of information in a short time frame.
Solution? Video!
http://www.thecreativecollective.com.au
22. Issue? Need to diversify my revenue
streams and increase sales volumes.
Solution? Sell online – products, services,
events – all of it.
http://www.thecreativecollective.com.au
23. Issue? Need people to read my blog,
website, article, press release.
Solution? Encourage sharing.
http://www.thecreativecollective.com.au
24. Issue? Need to get a competitive edge.
Solution? Introduce gamification.
http://www.thecreativecollective.com.au
25. SPECIAL OFFER: Corporate Social Media
Super Hero package - Normally $1497,
TODAY only $997
Initial consult & development of your social media strategy
Promotions of your networks to our combined database of 50,000+ users!
Correct set up across x4 social networks
Customised graphics
Set up social media monitoring & scheduling tool
Hand over/training session
+ BONUS SOCIAL MEDIA SUCCESS SQUAD
ACCESS FOR 3 MONTHS VALUED AT $141
Live monthly webinars
Access past recordings
Get updates and ask questions in a group environment -
learn from others
Access our online resources TOTAL VALUE =
Private Facebook Group
$1708
AND we’ll even throw in x2 Web Wednesday
YOU PAY = $997
tickets for our final event 2011 – valued at $70
http://www.thecreativecollective.com.au
26.
27. Upcoming events. See
www.thecreativecollective.com.au/events
16-Nov-2011Web Wednesday - Top Online Trends for 2012
08-Nov-2011DEEDI Seminar - Local search marketing - Sunshine Coast 9am - 12 Noon
21-Nov-2011DEEDI Seminar - Linkedin - Sunshine Coast 4pm - 7pm
26-Nov-2011Secret Social Media Business - Become an Expert - Two day intensive
bootcamp - Brisbane
27-Oct-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI and
facilitated by The Creative Collective
15-Nov-2011FREE WEBINAR - Strengthening your business- provided by DEEDI and
facilitated by The Creative Collective
17-Nov-2011FREE WEBINAR - Harnessing the Power of Social Media - provided by
DEEDI and facilitated by The Creative Collective
22-Nov-2011FREE WEBINAR - Cloud Computing - provided by DEEDI and facilitated by
The Creative Collective
29-Nov-2011FREE WEBINAR - Search Engine Optmisation - provided by DEEDI and
facilitated by The Creative Collective
30-Nov-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI and
facilitated by The Creative Collective
06-Dec-2011FREE WEBINAR - Local Search Marketing - provided by DEEDI and
facilitated by The Creative Collective
http://www.thecreativecollective.com.au