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“Never Heard of ‘Em”
Why Daddy’s Money Should Decide
    Who Gets to Be an Artist

        Ian David Moss
Reasons to Subsidize the Arts

1. To give us cool art that the market wouldn’t
   otherwise support



2. To give access to the arts to people who
   wouldn’t otherwise have it
Johann Sebastian Bach
Vincent Van Gogh
John Keats
Robert Johnson
Top record sold 5000
  copies during his
      lifetime

1990 box set has sold
 1.5 million copies

 Influenced Rolling
Stones, Eric Clapton,
Led Zeppelin, among
       others
Reasons to Subsidize the Arts

1. To give us cool art that the market wouldn’t
   otherwise support



2. To give access to the arts to people who
   wouldn’t otherwise have it
“EXPERTS”
Commercial Marketplace      Artistic Marketplace

          art                        art




Artists         Patrons   Artists             Experts


           $                        respect
Critics
                            Artistic Directors

                                               Art Dealers
Faculty              Publishers



   “EXPERTS”
                                  Record Company Execs
Gallery Curators
                                           Booking Agents
      Radio Station Programmers
Brad Bourland
Grocery Store Clerk

      Austin, TX


  Has ranked the 20th
century’s greatest 9,200
        movies
 (and watched 7,000 of
         them)
Commercial Marketplace      Artistic Marketplace

          art                        art




Artists         Patrons   Artists             Experts


           $
                    ≠               respect
Production   Distribution   Storage
   Costs        Costs        Costs
Artistic Marketplace

           art




Artists          Experts


         respect
0%     0%     12.5%   0%




2006   2007   2008    2009
Artistic Marketplace

          art




Artists         Experts


        respect /
        attention
Who Gets to Be a (Professional) Artist?

   Making a                                 Public
                              Career
 living as an     Profile                 showings
                             momentum
     artist                                of work




                Hours not                 Materials /
    $             spent
                earning $$
                             Training /
                              practice
                                          documen-
                                            tation
Artistic Marketplace

          art




Artists Experts

  respect /
  attention     + $$$
Audiences at the Gate:
Reinventing Arts Philanthropy
      Through Guided
       Crowdsourcing
Audiences at the Gate
      Traditional Model              Guided Crowdsourcing Model

 Philanthropic Subsidy ($$$)            Philanthropic Subsidy ($$$)




Program Officers (or) Grant Panels
                                               Citizen Curators



              Artists                             Artists
Artistic Marketplace

          art




Artists         Experts


        respect /
        attention
Reasons to Subsidize the Arts

1. To give us cool art that the market wouldn’t
   otherwise support



2. To give access to the arts to people who
   wouldn’t otherwise have it
Thank you!

www.createquity.com

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Ian David Moss - TEDxMichiganAve

  • 1. “Never Heard of ‘Em” Why Daddy’s Money Should Decide Who Gets to Be an Artist Ian David Moss
  • 2.
  • 3. Reasons to Subsidize the Arts 1. To give us cool art that the market wouldn’t otherwise support 2. To give access to the arts to people who wouldn’t otherwise have it
  • 7. Robert Johnson Top record sold 5000 copies during his lifetime 1990 box set has sold 1.5 million copies Influenced Rolling Stones, Eric Clapton, Led Zeppelin, among others
  • 8. Reasons to Subsidize the Arts 1. To give us cool art that the market wouldn’t otherwise support 2. To give access to the arts to people who wouldn’t otherwise have it
  • 10. Commercial Marketplace Artistic Marketplace art art Artists Patrons Artists Experts $ respect
  • 11. Critics Artistic Directors Art Dealers Faculty Publishers “EXPERTS” Record Company Execs Gallery Curators Booking Agents Radio Station Programmers
  • 12. Brad Bourland Grocery Store Clerk Austin, TX Has ranked the 20th century’s greatest 9,200 movies (and watched 7,000 of them)
  • 13. Commercial Marketplace Artistic Marketplace art art Artists Patrons Artists Experts $ ≠ respect
  • 14. Production Distribution Storage Costs Costs Costs
  • 15. Artistic Marketplace art Artists Experts respect
  • 16. 0% 0% 12.5% 0% 2006 2007 2008 2009
  • 17. Artistic Marketplace art Artists Experts respect / attention
  • 18. Who Gets to Be a (Professional) Artist? Making a Public Career living as an Profile showings momentum artist of work Hours not Materials / $ spent earning $$ Training / practice documen- tation
  • 19. Artistic Marketplace art Artists Experts respect / attention + $$$
  • 20. Audiences at the Gate: Reinventing Arts Philanthropy Through Guided Crowdsourcing
  • 21. Audiences at the Gate Traditional Model Guided Crowdsourcing Model Philanthropic Subsidy ($$$) Philanthropic Subsidy ($$$) Program Officers (or) Grant Panels Citizen Curators Artists Artists
  • 22. Artistic Marketplace art Artists Experts respect / attention
  • 23. Reasons to Subsidize the Arts 1. To give us cool art that the market wouldn’t otherwise support 2. To give access to the arts to people who wouldn’t otherwise have it