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Building sustainable creative communitiesNet impact North America ConferenceNovember 13 2009 Ian David Moss
Where are we going? Five most popular destinations for Yale SOM grads, classes 2003-07 Five largest metropolitan areas by population in US, 2007 New York Los Angeles Chicago Dallas Philadelphia New York Washington, DC Boston San Francisco London
Why? Possible reasons: My friends are there Companies I want to work for are there There are things to do around town Lively culture Diversity It’s fun!
Why? Network Effects!
Creative Class Theory
Creative Class Theory Central arguments of The Rise of the Creative Class ,[object Object]
Traditional notions of economic development are out of date
Creative Class areconsumers of place,[object Object]
Computer and mathematical occupations
Architecture and engineering
Life, physical, and social science
Education, training, and library
Arts, design, entertainment, sports, media
Creative Class
Management, business, financial operations
Legal
Healthcare practitioners
High-end sales and sales management,[object Object]
Tech-Pole Index
Talent
Creative Class concentration
Tolerance
Gay Index (+ Bohemian index),[object Object]
Issues with Creative Class Theory ,[object Object]
Survey says: yes, though it’s almost the same as human capital theory
Do the “3T’s” Predict Creative Class concentration?
Survey says: sort of, but not necessarily better than other measures
Does the “Creativity Index” mean anything at all?
Relative weights of components not backed by empirical data, so at best it’s a blunt instrument,[object Object]
Williamsburg, Brooklyn ,[object Object]

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Building Creative Communities: Net Impact 2009